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Trigger-Based Email Marketing: A Step-by-Step Playbook to Accelerating ROI

Customers.ai

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?)

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The 6 Essential Sections of a Newsletter Every Email Marketer Needs

AWeber

Newsletter monetization strategies work best when promotional content comprises 20-30% of total newsletter real estate. 5: Recent Content and Archives The Importance of Content Recirculation As a newsletter author, it's a trap to assume every reader opened each email you've sent let alone read everything.

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We Published 400+ LinkedIn Page Posts in the Past Year as a B2B Company — Here Are 9 Tactics That Worked for Us

Buffer Marketing

Additionally, this gives you the chance to take up more real estate in someone’s feed. We use 1:1 (Square) or 4:5 (Portrait) images to take up more real estate in the feed When possible, upload a square/portrait image or video to make your post more noticeable as someone scrolls through their feed.

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Email List Growth Hacks: 24 Insider Tactics to Build Faster, Smarter, and Bigger

Customers.ai

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. That’s not just impressive, it’s crazy!

CRM
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Keyword Cannibalization: An A-to-Z Guide to Fixing and Avoiding It

Backlinko

Don’t lose that precious real estate on organic search. For example, the following article by MoEngage ranks outside the top 10 results for the keyword “email marketing tactics.” And saw a 466% increase in clicks year over year. Cannibalized pages undermine your SEO efforts.

SEO
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How to Build an Engaged Email List from Scratch: 8 Top Strategies

Vertical Response

High-traffic pages, such as your homepage or popular blog posts, are prime real estate for your signup forms, ensuring they get maximum visibility. A well-designed form can transform casual visitors into engaged email subscribers, setting the stage for high converting campaigns that drive your email marketing strategy forward.

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The Future of Direct Mail: How AI Is Revolutionizing Print Marketing

Whos Mailing What

In recent years, numbers showed that direct mail has an average response rate of 4.4%, compared to 0.12% for email marketing. It also plays an important role in integrated, omnichannel marketing approaches. How and what types of businesses can benefit from AI in direct mail marketing?