Martech

SEPTEMBER 22, 2022

Now, write down everything you need to do for your email marketing program from now until the end of the year. They don’t worry about inflation or recession like other shoppers. Gratuitous discounts for these shoppers won’t increase your sales — they just eat away at your profit margin. Minimize distractions.

Whitepaper 106

Whitepaper Shoppers Fashion Retail 106

Content Marketing Institute

DECEMBER 19, 2017

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. This technique involves deconstructing your long-form content – like blog posts, white papers, and e-books – into smaller, modular assets. And who knows?

Whitepaper 107

Whitepaper Analytics Shoppers Content Marketing 107

Martech

MARCH 22, 2023

Dig deeper: 5 tips to get more value from your tech stack Identify segments that can be more lucrative to target, such as regular buyers, people who buy at full price instead of waiting for sales and shoppers who send you clear purchase or upgrade intent signals. Look for propensity to purchase. Expect the same if the economy stutters.

Marketing Strategy 105

Marketing Strategy Whitepaper Thought Leadership Marketing 105

AWeber

MARCH 1, 2022

This article isn’t written to convince you of the benefits of using email marketing. You already know that “ the money is in the list ,” and that email marketing has an ROI of over $36 for each $1 spent. Capture email after an online sale.

Transform 122

Transform Whitepaper User-Generated Shoppers 122

Hubspot Marketing

JANUARY 7, 2024

SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Email Marketing Email as a marketing medium may seem more traditional, but email's impact is still strong.

Copywriting 126

Copywriting CMO PR Social Media Marketing 126

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. All of these things are part of the underlying strategy that influences every department and employee in the company, not just the marketers.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

CXL

MAY 27, 2022

Otherwise, the best you’ll achieve is entertaining window shoppers. Partnerships can be used to create a range of lead magnets , such as: Research reports; Webinars; White papers; Free tools; Podcasts ; Ebooks ; Case studies; How to guides; Events. Nurture leads and upsell customers with email marketing.

Thought Leadership 96

Thought Leadership eBook User-Generated CRM 96

Unbounce

MAY 13, 2024

Examples would be an ebook, whitepaper, or webinar registration. With A/B testing, you can uncover which elements—detailed product descriptions, the placement of customer reviews, or even the color of your “Add to Cart” button—resonate best with visitors and shoppers. But what do you test on the form?

Price 105

Price eCommerce Copywriting User-Generated 105

Hubspot Marketing

AUGUST 9, 2018

Email Marketer. Email as a marketing medium may seem more traditional, but its effect is far from dead. Email marketing utilizes a single channel to reach current and potential customers through creatively-written emails and digital promotions. Growth Marketer. Content Marketer.

PR 145

PR Non-Profit Marketing Marketers 145