Litmus

MARCH 16, 2022

If you haven’t noticed, we’re excited about email personalization and we think you should be too. Email personalization will continue to grow in importance because it’s what consumers want – and it’s been proven to convert. Email personalization starts with data.

CRM 87

CRM Price Analytics Customer Journey 87

Litmus

JANUARY 17, 2023

Looking for inspiration to boost your 2023 email strategy ? Well, you’re in the right place—we‘ve put together the best personalized emails from 2022, created with Litmus Personalize ! In this special collection , there’s no shortage of ideas and inspiration you can implement into your 2023 email marketing strategy.

Customer loyalty 93

Customer loyalty CRM Email Marketing Place 93

Rock Content

MAY 29, 2023

At some point in your marketing career you will need to write a marketing email to promote material or sell a product. Send the email and…nothing happens. Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) of contacts, damaging the credibility of your domain.

Email Marketing 85

Email Marketing User-Generated Communications Marketing 85

Use Insider

DECEMBER 22, 2023

What is email personalization? Email personalization refers to tailoring email content to the recipient rather than sending generic, mass-marketing messages. Why should you use email personalization for your marketing campaigns? Personalized emails, on the other hand, capture attention.

Customer loyalty 52

Customer loyalty Key Performance Indicator User-Generated Analytics 52

Zumvu

JANUARY 19, 2022

Statistics show that email marketing is a powerful tool for building long-term relationships with your customers. However, email marketing works only if its content is personalized.

Email Marketing 96

Email Marketing Customer Marketing Marketers 96

AWeber

MAY 2, 2023

To increase your class registrations you naturally use email marketing because that’s your most effective and profitable way to communicate with your audience. You send two emails to identical twins, Melissa and Jessica. It’s simple, because the email was personalized based on Jessica’s experience. It resonated with her.

Shoppers 87

Shoppers Food Email Marketing Retail 87

Martech

JULY 25, 2023

Incorporating dynamic content to create personalized emails not only resonates with subscribers, it also improves engagement and increases conversions. Visit Digital Marketing Depot to download The Email Personalization Guide Marketers Can’t Miss from Litmus.

Digital Marketing 89

Digital Marketing Marketing Marketers Whitepaper 89

Litmus

JUNE 28, 2022

If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts.

Email Marketing 81

Email Marketing Marketing Marketers Customer 81

Litmus

MAY 6, 2022

Ensuring you have the right data is the key to creating a truly personalized email experience. Check out our infographic below to learn how to prepare your email program for personalization. Transcript: Email Personalization 101. Create individualized email experiences at scale. Learn more.

Customer loyalty 76

Customer loyalty Place Product Customer 76

Litmus

FEBRUARY 10, 2022

Personalization is not just a marketing buzzword. Subscribers expect emails to be customized according to their preferences and purchase history. . In The Email Personalization Guide Marketers Can’t Miss , we explain the importance of personalization done right, and include examples to inspire your next great email campaign. .

Marketing Strategy 86

Marketing Strategy Customer Branding Marketing 86

Litmus

FEBRUARY 4, 2022

We are so excited to be able to incorporate their amazing capabilities into the Litmus platform and help businesses impress their subscribers with truly unique and individualized experiences through email personalization. You likely already know we really love email here at Litmus. Personalization in a data-centric world.

CRM 86

CRM Customer Journey Email Marketing Promotion 86

Litmus

OCTOBER 11, 2022

Marketers know email marketing personalization is good for business. Personalized emails allow you to engage and connect with customers faster and identify where you can get the most return on investment (ROI) with your messaging. . Data makes the email personalization world go round.

Email Marketing 86

Email Marketing CRM Customer Journey Marketing 86

Martech

JUNE 3, 2022

Email click through rates dropped significantly last year, while personalized content in the body of the email was seen to get better results than personalized subject lines, according to a study by marketing automation developer GetResponse. The personalized subject line click through rate was 1.74% versus 2.74%.

Email Marketing 106

Email Marketing Marketing Marketers Digital Marketing 106

Litmus

MAY 18, 2022

At the heart of email marketing’s boom is personalization. More emails mean more competition in the inbox, making it harder for marketers to catch their audience’s attention. Personalization. That’s why 55% of marketers are making personalization a priority, especially for their email program.

Marketing 98

Marketing Marketers Email Marketing Place 98

Litmus

JULY 20, 2022

That CRM data — and email — will play even larger roles in the buyer journey. Creating and expanding those connections, however, relies on gathering actionable data to develop personalized email strategies that engage customers. . There’s no magic solution for personalizing individual shopper or subscriber experiences.

Shoppers 80

Shoppers Transform Retail CRM 80

Buffer Marketing

JANUARY 19, 2024

But instead of using channels like social to solely push sales, we root our strategy in retention marketing, focusing on email signups as a goal.   Brand emails can feel so impersonal these days, but I think someone signing up for your email list is an intimate thing.

Email Marketing 96

Email Marketing Customer Acquisition PR Health 96

Search Engine Land

MARCH 8, 2023

In the modern e-commerce world, personalization is everything. As the global economy moves closer to a recession, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. First-party data is key to driving successful email personalization initiatives.

Digital Marketing 97

Digital Marketing Marketing Strategy Marketing Marketers 97

Litmus

DECEMBER 27, 2021

Relying on data can help guide your email strategies for maximum success. By showcasing these items in your emails, you appeal to audiences who are looking for what’s most coveted. By including the most viewed products in your emails, you can create interest and drive more subscribers to your site, improving purchase potential.

Shoppers 92

Shoppers CRM eCommerce Fashion 92

Set Up

MARCH 13, 2023

Email is one of the most critical outreach tools in a Business Development Representative’s tool belt. (If If you need a refresher on email outreach basics, read this article where we break down how to write the perfect sales email.) According to LinkedIn , there are around 300 billion emails sent and received every day.

Millennials 52

Millennials Product Branding Customer 52

Search Engine Land

JANUARY 17, 2023

A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates. But to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Click here to view more Search Engine Land webinars.

Whitepaper 85

Whitepaper Customer Marketing Marketers 85

Martech

JANUARY 17, 2023

A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates. But to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries and engagement. Click here to view more MarTech webinars.

Customer 66

Customer Marketing Marketers Email Marketing 66

Hubspot Marketing

OCTOBER 31, 2017

In fact, only 21% of consumers reported that they've received a memorable promotional email in the past two months, according to a study by Litmus. To overcome that, many brands are using email personalization as a strategy for creating more engaging email experiences -- ones that feel less like a robot, and more like a friend.

eBook 144

eBook Millennials Customer Branding 144

Litmus

FEBRUARY 17, 2022

Personalization is not a new concept or trend in the email world—but, if we’re honest, it can be hard to implement. To help provide some guidance, we asked some email marketers experienced in email personalization to share their insights. From a high level, how do you think about personalization? .

Email Marketing 82

Email Marketing CRM eCommerce Retail 82

Zumvu

JUNE 13, 2023

Crafting good email subject lines helps to boost open rates. Let’s explore 5 ways to create personalized email subject lines. Read more

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52

Buffer Marketing

JANUARY 19, 2024

But instead of using channels like social to solely push sales, we root our strategy in retention marketing, focusing on email signups as a goal.   Brand emails can feel so impersonal these days, but I think someone signing up for your email list is an intimate thing.

Email Marketing 68

Email Marketing Customer Acquisition PR Health 68

Adobe Experience Cloud Blog

JULY 27, 2018

Sending an email can be as good as having a real conversation with a person. If you are a business using email for your marketing activities, you must be adding personal touches to your emails to make it look and sound more tailor-made and relevant. Why personalize? in addition to their email address.

Thought Leadership 94

Thought Leadership Email Marketing Promotion Product 94

Quikly

MARCH 2, 2023

And as email marketing develops, knowing what’s to come can help marketers better serve subscribers and stand out from the crowd. Predicting marketing patterns and consumer trends is helpful for any brand marketer.

Email Marketing 94

Email Marketing Marketing Marketers Branding 94

Zumvu

MARCH 31, 2022

Now that most marketing campaigns make use of personalization, it may no longer be enough. Marketing is all about standing out and drawing attention to your product.

Product 98

Product Marketing Marketers 98

Litmus

JULY 7, 2020

When was the last time you got an email that felt like it was made just for you? All of those great experiences create moments to connect personally with each of your customers, so you can develop long-lasting, meaningful relationships. Go beyond the basics and learn how to personalize imagery and entire content blocks.

eBook 79

eBook Customer Product Branding 79

Litmus

OCTOBER 24, 2019

Segmentation and personalization in email make the message more relevant and, ultimately, more effective. Plus, personalization can make your brand stand out in a vast sea of competitors. Wouldn’t your conversation (and relationship) with the person who made the interaction specific to you stand out more?

Shoppers 55

Shoppers Email Marketing Fashion Marketing 55

Litmus

JULY 23, 2021

Every month, we’re sharing the top trends and shifts we see with email client market share. Although we dive deep into our findings in our annual email client market share blog post, we decided to take a closer look, month-to-month, to bring you up to speed with the latest insights. Top 10 email clients overall. Gmail: 34.9%.

Analytics 91

Analytics Marketing Marketers Email Marketing 91

Marketing Insider Group

JANUARY 3, 2017

“Personal” or “human” are probably not the words you think of when you hear “automated” And essentially, you’re right about that. BUT… when we’re talking about automated emails, or marketing automation in general, “personal” and “human” are the exact things you should be aiming for.

Marketing 75

Marketing Marketers Marketing Strategy 75

Calvyn Lee Blog

FEBRUARY 6, 2024

The email marketing landscape is dramatically changing in 2024. Google, Yahoo, and other major email providers have announced strict new regulations around authentication, opt-outs, and allowable spam rates. While aimed at reducing spam from unscrupulous emailers, these new rules create huge obstacles for legitimate email marketers.

Email Marketing 246

Email Marketing B2C Marketing Marketers 246

Adobe Experience Cloud Blog

MAY 30, 2014

In creating an account with this retailer, I starting receiving their daily emails, but I didn’t engage with them. Personally, I don’t really care “What’s mandatory for spring”. About a week later (a week of irrelevant emails, I should add) the jeans arrived. How Many Emails is Too Many? Was I opening the daily emails?

Email Marketing 134

Email Marketing Shoppers Retail Shipping 134

Litmus

SEPTEMBER 23, 2019

All email marketers know that “Hello {{First Name}}” is email personalization. But it doesn’t feel like really good personalization. Some of the awesome examples we went through used personalization in images. It feels like it’s really easy for personalization to go wrong. Don’t worry.

Non-Profit 45

Non-Profit B2C Analytics Promotion 45

Adobe Experience Cloud Blog

FEBRUARY 20, 2014

Author: Jon Miller Your customers are multi-channel and multi-device users, cruising from your website to your mobile app to their email inbox. Put simply, your website should be just as personalized and targeted as your emails. Put simply, your website should be just as personalized and targeted as your emails.

Thought Leadership 134

Thought Leadership Retail Price Education 134

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

Author: DJ Waldow I love email marketing. I’ve been living, breathing, eating, sleeping, and sometimes dreaming email marketing for nearly a decade. While I’d never go as far as to say that email marketing is for everyone, it certainly is effective for most businesses – small, large, B2B, and B2C. I know email marketing.

Transform 134

Transform Email Marketing Thought Leadership Marketing Automation Platform 134