Backlinko

JANUARY 6, 2025

Here’s a simple process to get started: Send a brief email with a link for a 15-minute call. Or Patagonia’s founder testing gear on mountain expeditions. Test and iterate. Implemented systematic testing: Every ad needed a minimum of 5,000 impressions before making decisions. Stories stick. The result?

eCommerce

Marketing Insider Group

DECEMBER 10, 2024

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. By integrating email marketing with your CRM, you gain a strong approach to audience segmentation, personalized messaging, and campaign tracking – all of which improve engagement.

CRM

Martech

NOVEMBER 18, 2024

Marketers should test the tool to gauge its effectiveness and explore its potential for boosting brand engagement. Email: Business email address Sign me up! However, they have great potential to simplify and scale TikTok marketing. What’s next. This could help businesses of all sizes compete better. Processing. See terms.

Transform

Martech

NOVEMBER 8, 2024

Email marketers are going to have their hands full in 2025. Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Email restrictions from Google and Yahoo will enter year No. The topics discussed include: 3:18: What keeps Jeanne excited about email marketing?

Gen Z

Hubspot Marketing

NOVEMBER 4, 2024

Customer Segmentation and Targeting If you’re using an email marketing platform, you’ve probably already seen AI at work when you add a subject line to your email — more often than not, there’s an option to generate a subject line using AI. to see what it would do with A/B testing and the “make it more” meme. Pro tip: TryScout.ai

Analytics

Buffer Marketing

JANUARY 7, 2025

The tool helps you find relevant websites to contact and creates personalized outreach emails to increase your chances of getting a response. Email and SMS marketing AI tools Messaging channels like email and SMS give you the opportunity to build direct relationships with your audience. Pricing: Not listed.

Price

Martech

DECEMBER 9, 2024

And while A/B testing can shed some light, it doesnt get to a granular level. Three-quarters of those in the Plus Company survey say that still rely on methods like lift studies, media mix and attribution modeling, and incrementality testings. Email: Business email address Sign me up! Processing.

B2C

Martech

OCTOBER 29, 2024

CDP as a source of truth A lot of the data in a CDP comes from other “sources of truth” — like your email service provider, e-store or fulfillment house. For example, a marketing automation tool might be great at orchestrating email journeys, but it can’t manage SMS or ads. Email: Business email address Sign me up!

Customer

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. Forget the tired, slow, “set-it-and-forget-it” methods of building your email list.

CRM

Martech

NOVEMBER 11, 2024

Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists. Regularly testing usability to inform design improvements. Conducting A/B tests to refine open rates, engagement and conversions.

CRM

Martech

OCTOBER 28, 2024

Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. Here’s the email in question for reference. I would love to make a B2B email that renders like a beautiful flysheet, but Outlook isn’t a member of the Creative Suite.

Marketing Automation Platform

Marketing Insider Group

SEPTEMBER 3, 2024

Quick Takeaways Use detailed checklists for SEO, content marketing, social media, email marketing, and PPC to streamline your digital marketing efforts and avoid missing key steps. Optimizing Content for Different Platforms: Tailor your content for blogs, social media, and email. Email Digital Marketing Checklist Video Source 1.

Digital Marketing

Customers.ai

DECEMBER 17, 2024

Most email and SMS flows are a hot mess of chaos and confusion. In fact, according to recent stats, email campaigns with just 1-3 messages get over 90% higher engagement rates than overly complex series. Email Deliverability Hacks: Unlocking Inboxes 2 HOSTED BY Larry Kim Founder and CEO, Customers.ai Lets face it. The result?

Outbound Marketing

Hubspot Marketing

DECEMBER 23, 2024

From an 82% increase in email conversion rates to dramatic improvements in customer engagement, their insights reveal that the right approach to AI can transform your marketing operations. By tailoring emails to each recipients behavior and preferences, AI makes campaigns more engaging and effective, driving higher open and conversion rates.

Transform

Vertical Response

SEPTEMBER 15, 2024

Are your email marketing efforts getting lost in the inbox? Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. Key Takeaways for Email Marketing Craft compelling subject lines and preheaders to boost open rates and create curiosity.

Email Marketing

Martech

NOVEMBER 4, 2024

Do more testing In my experience, B2B marketers often avoid testing — sometimes for valid reasons, like small campaign volumes, but other times out of laziness. However, with today’s low-cost digital media, there’s no excuse not to do proper testing. Test your audience selection, your offers and your creative treatments.

B2C

Marketing Insider Group

AUGUST 12, 2024

You’ll also notice that OptinMonster includes A/B testing capabilities, enabling you to test different versions of your forms and determine which performs best. We also appreciate that OptinMonster integrates seamlessly with a wide range of email marketing services, making it easy to manage and follow up with your leads.

User-Generated

Businesses Grow

JULY 17, 2024

They’re willing to test, to experiment, to be wrong. Now any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. But curiosity isn’t just about understanding our customers. It’s about challenging our own assumptions.

Marketing

Martech

OCTOBER 29, 2024

polls, surveys, focus groups, A/B testing). For high-stakes innovation objectives such as a new marketing strategy, invest in a lot of research and testing. The risk of skipping this step: Lack of filtering and testing could result in something novel but weird. Filtering ideas by conducting research (e.g., Processing.

Energy

Martech

JANUARY 7, 2025

Continuous testing and optimization. Dig deeper: How to evolve your organic approach for the rise of answer engines Continuous testing and adaptation At this relatively early stage of LLM SEO maturity (and our understanding of it), continuous testing, measurement, and adaptation are among the most critical initiatives.

SEO

Martech

OCTOBER 7, 2024

Google said in its testing, searchers “have found AI-organized search results pages more helpful. In August, Google began testing new links and citations in the AI Overviews – and now that new format is going live. Email: Business email address Sign me up! Processing.

Retail

Backlinko

DECEMBER 6, 2024

Ask for their email when they register. Have visitors provide an email when they download them. But they have to provide their email address and opt into his email list to get it. Remember the 1% of ToFu website visitors who opted in to email so they could download the free cheat sheet?

Customer Journey

Hubspot Marketing

JANUARY 17, 2025

We turned our standard nurture email flow into an AI-driven conversion powerhouse. Email marketing seemed like a natural starting point for us. We'd been running optimization tests on our nurture flows for years, but after a while, the gains became incremental by a few percentage points here and there. The results? We iterated.

Transform

Martech

MAY 1, 2025

But here’s the problem: most companies never pressure test it. Email: Business email address Sign me up! Dig deeper: The 4 steps you must take before launching your product Use the four-part filter: Appeal, exclusivity, clarity, credibility McGlaughlin spent years testing value propositions. What you tested.

Product

Hubspot Marketing

JULY 12, 2024

Her example breaks it down well: “Setting up an email inbox is generally the same for Gmail and Outlook. Setting up an email inbox for a bakery vs. a law firm, however, will look different. Assigning permissions for roles: You will need to assign and test permissions to the roles you create. Choose a platform for your community.

Management

Martech

AUGUST 20, 2024

Testing and refining messaging to ensure it resonates well with customers is crucial. Dig deeper: How brands like Klarna and Mars are using AI in marketing operations Email: Business email address Sign me up! Apply fairness and balance bias AI algorithms can produce misleading information. Processing.

Marketers

Vertical Response

SEPTEMBER 8, 2024

Looking for design ideas for your next email marketing campaign? Key Takeaways Crafting eye-catching subject lines, personalized content, and a sense of urgency can significantly enhance email open rates and engagement. Use Personalization Personalization is a key factor in email campaigns.

Email Marketing

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion

Martech

DECEMBER 12, 2024

To get the best out of this, your email and SMS programs must work in perfect harmony to drive engagement and revenue. Likewise, your marketing efforts will have a greater chance of success with a one-two combination of SMS and email. As with email marketing, the more legitimate SMS subscribers you have, the better.

Law

Martech

JULY 11, 2024

Enhancing performance with analytics and testing Due to system complexity, many users of legacy marketing automation systems primarily conduct basic email campaigns. This allows marketers to quickly build behavioral campaigns, conduct A/B testing and make optimizations. Email: Business email address Sign up now Processing.

CRM

The Marketing Operations Leader

JULY 23, 2025

In this edition: 7 Modern Email Marketing Strategies to Try for 2026 & Beyond 3 Key Insights About AI in Marketing & Business POLL: What Would You Trust AI to Own in Campaign Execution? 7 Modern Email Marketing Strategies to Try for 2026 & Beyond Email still delivers strong ROI. 📩 1. 🧱 3. 🧪 5.

Email Marketing

Vertical Response

NOVEMBER 10, 2024

Finding the right email frequency is critical for engaging your audience without overwhelming them. How often should you send emails to keep your subscribers interested? Key Takeaways Optimizing email frequency to two to three times per week maximizes engagement while avoiding subscriber overwhelm. Let’s dive in.

B2C

Martech

AUGUST 19, 2024

However, using customized ads, optimized landing pages and a targeted email strategy lets you create an effective 1:few ABM campaign to engage your audience and prepare them for your sales team. The messaging in your emails should reflect the same messaging used across the ads and dedicated landing pages you have created.

Key Performance Indicator

Martech

JANUARY 7, 2025

for months, eagerly trying to catch up on all the AI news by reading newsletters and testing the latest marketing tools. I use RSS.app to deliver one clean, organized email digest each morning. to filter out unwanted emails and organize the ones you want. Ive been waking up at 5 a.m. Even so, I feel. Processing.

Transform

Martech

JULY 19, 2024

What do we gain if each test and budget adjustment has to route through management for approval? Repetitive tasks such as content and ad creation can be automated and tested at a scale previously unimaginable. Instead of debating button colors and placements for hours, marketers can now run real-time tests with many options.

Traditional Marketing