Remove en what-is-seo-and-how-to-be-good-at-it
article thumbnail

What Is Hreflang and How To Implement It the Right Way

Backlinko

How Hreflang Works The hreflang attribute is added to a webpage’s link element (<link>) in the <head> section or HTTP header. Hreflang is an HTML attribute that specifies the language and regional targeting of a webpage. While someone in the United States would most likely see the English version.

article thumbnail

How to build a winning SEO tool stack for 2023

Search Engine Land

SEO professionals can access many free and paid platforms, tools, and software. But if you and your competitors are all using the same tools, data, and approaches – how can you set yourself apart? At SMX Next, I shared the SEO tools that will make up my toolkit in 2023. So what will we be covering in this article?

SEO 120
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Hreflang Tags: The SEO Attribute for Content in Multiple Languages

Hubspot Marketing

The name for this attribute is called language tagging, and it's an SEO tag you can use to make sure search engines know what language your content is in. Next, let's explore what hreflang tags are used for and how you can use them for your own webpages. To illustrate how hreflang works, let's consider an example.

SEO 122
article thumbnail

AI-Generated Content: A Guide to the New Era of Content Marketing

Animalz blog

How much should we rely on AI-generated content? What are the risks and benefits? In a post-ChatGPT world, how will content creation change? Your answer to this question colors your next steps, like the content generation tools you choose and how to work AI content into your marketing strategy (more on that later).

article thumbnail

Common Hreflang Tag Issues & How to Fix Them

Neil Patel

You all know the power of SEO. However, SEO isn’t all about visibility. There’s also the technical side of SEO that no website owner can afford to overlook. Now, there’s plenty I could talk about when covering technical SEO, but I want to focus on one specific area: hreflang tag issues.

SEO 90
article thumbnail

Location pages in Google’s crosshairs after October spam update

Search Engine Land

Chatter around those fluctuations picked up in the local SEO community during this period in various forums, including the Google SEO Mastermind Facebook group. Schieler Mew, admin of the Google SEO Mastermind group on Facebook, posted this video explaining what he saw with over 200 SAB sites.

SEO 101
article thumbnail

The Content Cyborg: How to Use AI Writing Tools in Content Marketing

Animalz blog

Here’s why and how you should integrate AI writing tools into your content marketing. The question is: how much of either should you use? The AI Maximalist There are people with what we call the “AI maximalist” mindset, who use generative writing tools to create all of their writing.