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What Is Hreflang and How To Implement It the Right Way

Backlinko

Hreflang is an HTML attribute that specifies the language and regional targeting of a webpage. You use it on international or multilingual websites to signal to search engines—notably Google—the language or regional variation of your content. While someone in the United States would most likely see the English version.

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How to Create Beautiful Instagram Carousel Posts (Free Templates)

Hootsuite

It’s extremely important to know your target audience when building a social media campaign and choosing what colors to use. Make sure you choose colors that have enough contrast and meet digital accessibility standards. ? What is an Instagram carousel post? What is an Instagram carousel post?

Food 145
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How to build a winning SEO tool stack for 2023

Search Engine Land

SEO professionals can access many free and paid platforms, tools, and software. So what will we be covering in this article? Why do we use SEO tools? Why do we use SEO tools? As with virtually every decision we make, when it comes to tools, it’s good to think about the ever-present question – why? So what are they?

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Web3 is the most powerful technology your brand is not embracing

Sprout Social

What you may not know is they’re part of the greatest shift in the internet since the advent of Facebook. So, what should you, as a social media marketer know to get started? What is web3? What makes web3 different? This is where the most of important aspect of Web3 kicks in – #Ownership and #Identity " How?

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The cost of ignoring website accessibility

Martech

Search engine optimization and optimizing for accessibility are about doing what’s right for the user. While that is a shared objective, the business case for investing in SEO may be easier to understand than the case for improving your site’s accessibility. Law firms may be preying on sites with poor accessibility.

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How to Use DMs for Networking (+ Real-life Examples from 7 Writers)

Buffer Marketing

Think messages from people who misspell your name, are clearly looking to sell you something you don’t need, or are just copy-pasting text en masse.  I’ve also tapped some of my freelance peers for their top tips on messages that actually get replied to, as well as what not to do when reaching out via DMs.

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

The biggest change social media marketers have seen in the past year is the growing importance of building active social communities. But what’s more important is that consumers are discovering new products on social media more than anywhere else. Let’s face it - social media marketing in 2023 is harder than ever.