Marketing Insider Group

JANUARY 15, 2020

Ideally, you should start looking as soon as the current year’s event ends. As Gold points out, different speaking slots demand varying levels of energy in a speaker. For example, an after-lunch speaker needs to deliver a high-energy speech to counter the food comas many attendees will lull in. Consider the Speaking Schedule.

Energy

Adobe Experience Cloud Blog

MAY 15, 2015

Show up every day as if it’s your first day; bring that same passion and energy!” The call to arms has been issued: instead of hiring more sales reps, make the existing reps more productive using technology. Business Lessons from Earvin ‘Magic’ Johnson. Magic (we’re on a first name basis now, right?)

Transform

Martech

JANUARY 20, 2022

Virtual event “networking.” Making the exhibitor-attendee connection with virtual events. Choosing the right virtual event marketing technology: platform or stack? The future of events: “always on” physical and virtual. Virtual events: a catalyst for always-on events? It’s just not like being there.

Thought Leadership

Unbounce

OCTOBER 13, 2020

The only thing better than the energy of a live event? As an event marketer, your job is to inspire that feeling in potential attendees—and then turn it into action (e.g., The excitement you feel before you go. ticket sales and registrations). Presented online, with the date, time, and duration listed.

Promotion

Adobe Experience Cloud Blog

FEBRUARY 21, 2013

Be sure to download our new Sample Social Media Plan for Events to get guidance on where to focus your social energy before, during, and after an event. How to Make a Splash With Twitter At Your Next Big Event was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Promotion

Marketing Insider Group

AUGUST 27, 2020

When it comes to measuring event marketing ROI , you will need to think about the metrics related to this ultimate goal – such as the number of items handed out, number of people that spoke to a sales rep, and the number of leads that were created by exchanging contact information. RACE stands for Reach, Act, Convert, and Engage.

Digital Marketing

Adobe Experience Cloud Blog

OCTOBER 5, 2017

The event did not produce the return on investment (ROI) you had anticipated. That’s because marketing leaders tend to pour all their energy into the most visible parts of an event: the sizzle. Leads trickled in and then wasted away. It’s an all too common problem.

Direct Mail

Adobe Experience Cloud Blog

JUNE 12, 2015

It’s important to keep that energy up so that your brand can be represented well. Make sure to bring enough otherwise you may find yourself begging your tradeshow supplier to use their tape…and they may even charge you! Snacks and water. Keep your staff well-hydrated and well-fed at the booth; no one wants to talk to a hungry person (yikes!)

Thought Leadership

Martech

FEBRUARY 1, 2024

I’ve seen people who expressed it with manic energy and others do it with silence. Another important thing to know: There is no one right way to have a confident presence. I’ve seen performers who had it even though their entire act was on looking like they didn’t. You need to figure out what works for you.

Energy

Adobe Experience Cloud Blog

JUNE 17, 2009

  The party was high energy and with filled some great spirits, snacks, and demos of the new product.  F eel free to comment here with your thoughts or favorite moments from the event.       Tags: Marketing Automation marketing events marketing ROI sales and marketing alighnment Sales Insight.

Energy

Hootsuite

JUNE 26, 2019

Often, organizers can spend a lot of money and energy on marketing before an event without much thought about what comes next. But, social media event promotion is far from over once your guests walk through the door.

Promotion

Set Up

MARCH 19, 2024

What inspired you to pursue a career in marketing? Farrow: It took me a while to get into marketing, which is funny since my mother had a career in marketing and advertising. I started as an Energy Trader and wanted something more interactive, so I went into sales where I learned the power of the marketing materials.

Transform

Duct Tape Marketing

APRIL 1, 2016

To circulate positive energy you need to give to get. Rachel Leone is president of Leone Marketing Solutions a trade show and event marketing firm specializing in promotional products. Cherish your clients and who they refer to you. Be grateful on a daily basis and build connections for life. The Power of Karma.

Millennials

Adobe Experience Cloud Blog

APRIL 22, 2015

With more than 7,000 passionate—and good looking—marketers registered and over 100 amazingly innovative partners in the expo hall, the energy and genuine sense of connection in the community was amazing. Event Marketing b2b Consumer' We had a killer program last year, but the size and scope of Summit 2015 blew me away.

Thought Leadership

Martech

JUNE 8, 2023

19% of consumers said they’re “personally sensitive” to holiday or event marketing emails, 32% said they believe other people are more triggered, and 7% said they make them feel sad. To do so, avoid creating negative energy by letting customers opt out of holidays that bring on stressful feelings.

Gen Z

Duct Tape Marketing

JULY 20, 2023

Questions I ask Isaac Watson: [02:15] Why should people think about events as part of the marketing mix? [03:09] 03:09] What are some of the most successful kinds of event marketing strategies that you’ve seen implemented and that you’ve probably implemented on behalf of some of your clients? [04:19]

Food

Econsultancy

DECEMBER 13, 2021

Nearly 64% of those surveyed stated they had recorded a decrease in marketing spend between April and June, compared to 25% who recorded a decrease between January and March. of organisations reported cuts to their events marketing budgets in Q2, with just 3.6% 97% of event marketers believe hybrid events are the future.

Advertisers

Adobe Experience Cloud Blog

DECEMBER 19, 2017

Evolving expectations are the only true constant in marketing. As we look to prove our impact and focus less energy on how wide we can cast our net, it will be important to align with the wants and needs of those we serve. Cross-Functional Marketing Teams. Marketers have a prominent seat at the revenue table!

Thought Leadership