Sprout Social

FEBRUARY 24, 2025

How to start a financial services social media strategy Investing in social media marketing without a strategy is like setting out on a road trip without a map. You might get to your destination eventually, but youll probably waste a lot of time, energy and resources along the way. Conduct a social media audit.

Marketing Strategy

Sprout Social

MAY 9, 2024

Then, there’s influencers—the dancers commanding the room with their magnetic energy and vibrant moves. There’s no denying the impact of influencers on social media, culture and commerce. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies.

Influencer Marketing

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer Marketing

Hubspot Marketing

DECEMBER 12, 2023

It got me thinking: Has food and beverage become the new playground for creators and influencers? Prime, Logan Paul’s energy drink, is primed to exceed $1.2B Loyalty for legacy brands is waning , and there’s space for influencers to get in.

Food

Hubspot Marketing

MAY 31, 2022

Sometimes considered antisocial, the truth is that many introverts enjoy social activities but find them exhausting — where an extrovert might gain energy from being in a big crowd, introverts need time to recover and recharge. Love the impact of influencer marketing , but don’t like the idea of cold-calling influencers to work with you?

Social Media Marketing

Buffer Marketing

APRIL 24, 2024

Paid social media can take various forms, such as sponsored posts, display and video ad campaigns, or influencer partnerships. 💡 Note: Influencer marketing requires another separate skillset from paying a social media platform to get your posts in front of the ideal audience segment.

User-Generated

Marketing Insider Group

DECEMBER 18, 2019

One way is to be on the right channels, and for B2B marketing that means tapping into the power of the B2B big three: Twitter, Facebook, and LinkedIn. The numbers are in from the 2020 B2B Marketing Mix Report and there’s a true standout social medium: LinkedIn. The Most Trusted Channel. So which one is most trusted?

Marketing Mix

Sprout Social

OCTOBER 19, 2023

They are revolutionizing marketing, with an increasing number of marketers reporting that AI capabilities have helped them boost creativity and workflow efficiency. In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024.

Marketing

Businesses Grow

MARCH 18, 2024

SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health. Consumers control the narrative Sustainability — Advertising eats up a lot of energy. I took pages and pages of notes — this is a serious learning opportunity!

Gen Z

Hootsuite

FEBRUARY 14, 2023

These influencers have cultivated their audience for years to build their brand on social media from the ground up. In this article, we’ll cover who the top influencers are, how to work with them, and what makes someone a social mega- influencer. What makes someone a top influencer? Try it free today.

Entertainment

Hootsuite

OCTOBER 23, 2023

Download our Social Media Career Report for stats on social media manager salaries, benefits, job satisfaction, mental health, and more. This person manages everything from researching the right influencers and reaching out to creating and managing the campaign. Long answer: Running a business takes a lot of time and energy.

Copywriting

Neil Patel

SEPTEMBER 1, 2021

As mentioned, B2B content marketing presents different challenges from B2C content marketing. While consumers might be impressed by influencer marketing and emotive product launch campaigns , businesses won’t be swayed by these tactics. Instead, businesses want authoritative content. Research Competitors in Your Niche.

B2C

Hubspot Marketing

AUGUST 9, 2023

Their body language oozes energy and excitement. 120 Presentation Topic Ideas Find an extensive list of topic ideas from personal experiences to digital marketing and AI. Energy and excitement can be quite contagious. The audience will feel it and invigorate. Ever noticed how some people talk about sports? Feeling Inspired Yet?

Neuromarketing

Search Engine Land

JULY 24, 2023

What ethical considerations should marketers take into account when leveraging personal data for targeted advertising? Will influencer marketing continue to be an effective strategy or will it evolve into something else? Create an advertising campaign about a health food delivery service targeting busy professionals.

Content Marketing

Sachs Marketing Group

JULY 6, 2023

This is a huge time-saver for you as a business owner, as you won’t need to spend the time and energy promoting your new social profile in order to rebuild your following from scratch – Threads streamlines this process with a single tap. This number is likely to skyrocket considering Threads directly tied to Instagram, which has 2.35

Social Media Marketing

Spiralytics

NOVEMBER 14, 2023

Elements of multiculturalism and global awareness in marketing narratives can foster a sense of inclusivity, aligning with this well-traveled generation’s values. Passionate about mental health Mental health awareness continues to grow through Generation Alpha, with 59% already acknowledging its importance.

Gen Z

Hootsuite

MARCH 31, 2020

This is often required for regulatory compliance in industries like health care and finance. From a marketer’s perspective, the ideal influencer is also a passionate brand advocate. See Influencer marketing. Learn more: How to Work With an Instagram Influencer According to an Influencer.

User-Generated

Spiralytics

MARCH 13, 2024

She has an infectious energy and charismatic personality that captivates her audience—earning her a dedicated fanbase from around the world. In 2014 , she signed a contract with AwesomnessTV, a YouTube podcast about international celebrities and influencers, making them a sponsor for her videos. Niana Guerrero (@nianaguerrero) – 15.6

Entertainment

Unbounce

JUNE 6, 2023

It advised us to do influencer marketing and it also advised us to do a social media campaign. Obviously the first thing that we needed was a channel or a campaign goal, so I told it we had a thousand dollars to spend, what would be our best use of that a thousand dollars. It was able to write a press release for this trampoline.

Marketing

Exposure Ninja

OCTOBER 16, 2023

TikTok would be an ideal place to market your product, with ads across other social media platforms, influencer marketing campaigns and potentially a more playful tone of voice and website. Image Source Compare this with luxury dental brand Marashi Oral Health, with toothbrushes priced from $275.

Price

Duct Tape Marketing

MARCH 22, 2023

She is the host of The Anxious Achiever , a top-10 management podcast that helps people rethink the relationship between their mental health and their leadership. Morra founded Women Online and The Mission List, an award-winning digital-consulting firm and influencer marketing company dedicated to social change in 2010.

Health

Hubspot Marketing

NOVEMBER 21, 2023

Loved ones: 5 people Close friends: 15 people Friends: 50 people Meaningful contact: 150 people Acquaintances: 500 people People you recognize: 1,500 people Understanding apparent differences between the layers of your network can help you correctly allocate the right amount of energy to fuel those ongoing relationships.

Energy