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How Planful uses customer intent to speed up the B2B buying cycle 

Martech

At the time, Host Analytics, now Planful, had focused all its energy on one reviews platform, G2. This required a complete shift in culture, moving away from marketing metrics that focused on leads to metrics that focused on improving reach and engagement with in-market accounts. How do they compare products side by side?”).

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Before you hire another marketer, do these 5 things first

Martech

Upgrade your process One of the biggest challenges marketing teams face is a lack of processes and systems. This lack of structure results in inefficiencies, waste and confusion, negatively impacting the team’s productivity and morale.

Transform 116
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The art and science of Boundless Digital Invention

Welcome Software

To become more creative and agile than ever before, marketers must now also become digital masterminds. CMOs and marketers have experienced a substantial transformation over the course of their careers, and have strived to meet that change head on. The rise of digital has ushered in an era of constant evolution.

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The art and science of Boundless Digital Invention

Welcome Software

To become more creative and agile than ever before, marketers must now also become digital masterminds. CMOs and marketers have experienced a substantial transformation over the course of their careers, and have strived to meet that change head on. The rise of digital has ushered in an era of constant evolution.

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Building a path to Boundless Digital Invention

Welcome Software

As digital experiences have become essential portals to products (and popular products themselves), customers demand increasingly intricate and personalized online encounters. Marketers' creativity is constrained by the increasing difficulty and disconnect of our disparate tools.

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Building a path to Boundless Digital Invention

Welcome Software

As digital experiences have become essential portals to products (and popular products themselves), customers demand increasingly intricate and personalized online encounters. Marketers' creativity is constrained by the increasing difficulty and disconnect of our disparate tools. Democratizing data drives better experiences.

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The Power Of Digital Strategy In The Digital Age

Duct Tape Marketing

His new book Strategy in the Digital Age: Mastering Digital Transformation, explains how digital technologies enable the creation of innovative services and products. 04:02] In your book, how do digital technologies enable the creation of services and products in an entire industry? [05:48] Like this show?