Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Conduct a Market Analysis.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Martech

MARCH 26, 2024

The digital era has revolutionized how organizations interact with consumers and transformed the role of martech teams. Their ability to assess and analyze vast data sets lets them provide critical insights into customer behaviors, market trends and the overall effectiveness of marketing strategies.

Transform 89

Transform Customer Customer Acquisition Finance 89

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 112

Analytics Transform Key Performance Indicator CRM 112

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media.

Transform 121

Transform Customer Journey Analytics Entertainment 121

Martech

MARCH 18, 2022

Table of contents Marketing operations Customer journeys CDPs Marketing analytics Customer experience Email marketing Privacy and compliance Personalization Content marketing Search marketing Digital transformation Data strategy Marketing management Marketing automation Social media.

Transform 107

Transform Customer Journey Analytics Entertainment 107

Sprout Social

FEBRUARY 1, 2024

Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. The brand can use the responses to highlight popular products in their promotions or develop new variations to meet emerging tastes. This insight can steer future product development or marketing strategies.

Customer 108

Customer Transform Communications Promotion 108

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. Price and product are only two of many operational GTM levers.

Transform 115

Transform CMO Customer Acquisition Finance 115

Kevin Indig

JANUARY 24, 2023

Netflix transformed itself when switching from DVD rental to streaming. In this memo, I explore what good product cannibalization looks like to maybe find an answer to how Google should react to Chat GPT. What is product cannibalization? What is product cannibalization?

Product 52

Product eBook Price Transform 52

Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. This leaves many marketing organizations scratching their heads, wondering what solutions are available.

Analytics 103

Analytics Product CMO Marketing 103

Rock Content

JANUARY 26, 2021

Digitalization, also known as digital transformation , involves having your business processes use digital solutions to increase the quality and speed of your work. Here is everything you will learn in this article: What is digital transformation? How to grow a small business with digital transformation? Are you ready?

Transform 90

Transform Fashion New Technology Product 90

Content Marketing Institute

JANUARY 3, 2018

Victor compares this effort to the movie Transformers, in which three of four transformers get together to form a bigger, more powerful transformer – Combiner. The way we did that was to look at the life cycle or design cycle and the production cycle for a typical electrical-engineer team. Each serves an audience.

Transform 78

Transform Management New Markets Manufacturing 78

Martech

MAY 10, 2022

This required a complete shift in culture, moving away from marketing metrics that focused on leads to metrics that focused on improving reach and engagement with in-market accounts. Today’s B2B buyer cohort, made up largely of millenials, is much more inclined to research products and solutions online.

Transform 85

Transform Customer CMO Price 85

SmartBrief - Marketing

MARCH 17, 2024

With a major election afoot and fast-changing consumer behaviors, influencer marketing will continue to evolve in new ways. By getting in front of these three influencer trends, marketers can better position themselves and their organization for success.

Influencer Marketing 100

Influencer Marketing Health Transform Marketing 100

Martech

DECEMBER 7, 2021

The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with Dick’s Sporting Goods to build out a marketing tech roadmap for the brand to address these issues.

Transform 117

Transform Shipping Marketing Marketers 117

Martech

JANUARY 17, 2024

Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform. In the current business climate, key people change jobs and new people come on board through mergers and acquisitions. This process continues throughout the implementation and pays off after the kickoff.

Transform 99

Transform New Technology User-Generated Communications 99

Chief Martec

JANUARY 1, 2024

I expect this will be a transformative year in martech. And before you blame that on the explosion of the marketing technology landscape — now over 13,000 products! recognize that all those martech tools were built in reaction to the growth in complexity of marketing itself. Welcome to 2024!

Transform 109

Transform User-Generated Customer Journey Advertising 109

Duct Tape Marketing

MAY 25, 2023

His new book Strategy in the Digital Age: Mastering Digital Transformation, explains how digital technologies enable the creation of innovative services and products. 04:02] In your book, how do digital technologies enable the creation of services and products in an entire industry? [05:48] Like this show?

Transform 70

Transform CRM New Technology User-Generated 70

Martech

OCTOBER 4, 2023

Upgrade your process One of the biggest challenges marketing teams face is a lack of processes and systems. This lack of structure results in inefficiencies, waste and confusion, negatively impacting the team’s productivity and morale.

Transform 116

Transform Marketing Marketers Energy 116

Chief Martec

MARCH 4, 2023

The number of weekly martech-related product launches on Product Hunt and new funding announcements on TechCrunch continues unabated. Most recently, a ton are riding the wave of generative AI with new APIs from OpenAI, Azure, and AWS. Nearly 1 in 5 plan to significantly increase their spend on new martech.

Transform 105

Transform Law Marketing Marketers 105

Scoop.it!

MARCH 10, 2022

With such marketing automation technologies, marketers have achieved a 14% increase in sales productivity and a 12% reduction in overhead. One of the most significant impacts of content automation has been in the content marketing industry. Here, we will discuss how automation is changing content marketing forever!

Content Marketing 84

Content Marketing Transform User-Generated Marketing 84

Litmus

MAY 4, 2021

Sweeping advances in digital marketing , AI, ML, and privacy have revolutionized and fragmented our discipline, while social issues have raised expectations for marketers’ global impact on society. Transforming your marketing organization is much more than an exercise in retooling technology or reshaping structures.

Transform 79

Transform Marketing Marketers Finance 79

Customers.ai

FEBRUARY 7, 2024

His journey began in 2006, transforming Solutions 8 from a vision into a globally acknowledged leader in digital advertising. With a rebel spirit and a knack for bringing people together, Jaleh’s crafting a new marketing era where community and collaboration reign supreme.

Transform 103

Transform eCommerce Non-Profit Advertising 103

Hubspot Marketing

NOVEMBER 15, 2023

In today's data-driven world, the ability to transform data into actionable insights has never been more critical for success. According to HubSpot’s research, 36% of marketers say data helps them reach their target audience more effectively. Data-driven decision making is used in almost all areas of business, especially marketing.

Transform 79

Transform Key Performance Indicator Analytics User-Generated 79

GrowMatik

MAY 10, 2023

AI can facilitate making informed decisions, automate marketing tasks, and swiftly analyze marketing performance, offering significant benefits to our users. How can AI revolutionize smart marketing automation? Let Growmatik AI create your marketing copy! Initially, Growmatik AI will feature AI-based text generation.

Digital Marketing 98

Digital Marketing User-Generated Transform Analytics 98

Martech

JANUARY 3, 2022

Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5% Train and support marketing staff on using marketing technology products 77.5% Operate marketing technology products as an administrator 76.1%

Transform 118

Transform Marketing Automation Platform CMO Marketing 118

Sprout Social

NOVEMBER 8, 2023

Customer sentiment analysis is a facet of AI marketing that involves understanding how customers think and feel about your products, services or business. When a customer leaves a review, comments on your posts or shares a photo with your product, they’re expressing an emotion—such as joy, frustration or disappointment.

Customer 109

Customer Transform Shipping User-Generated 109

Pam Didner

JANUARY 5, 2020

Therefore, attending marketing conferences can put you directly in front of established marketing thought leaders, cutting edge data, tools and techniques. The best B2B Marketing Conferences to kick off your Roaring Twenties of learning: B2B Marketing Exchange. July 28-29, 2020 | New York City, NY | Website.

Transform 105

Transform Marketing Marketers Digital Marketing 105

Hootsuite

JANUARY 13, 2022

Got some cool new clothes that you’re ready to show off to the world? Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? This is why people don’t trust marketers or advertisers. UGC acts as authentic social proof that your product is worthy of buying.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Lynton Web

OCTOBER 27, 2022

Welcome Blog Subscribers: Use a workflow to warmly welcome new blog readers and provide them with additional valuable content. Post-Event Workflows: Reaching out to potential customers after an event is a great way to thank attendees, provide them with additional information and products, and further cultivate your relationship with them.

Customer 98

Customer Transform Communications Promotion 98

Welcome Software

OCTOBER 4, 2022

To become more creative and agile than ever before, marketers must now also become digital masterminds. CMOs and marketers have experienced a substantial transformation over the course of their careers, and have strived to meet that change head on. The rise of digital has ushered in an era of constant evolution.

Transform 40

Transform Energy Product Advertising 40

Welcome Software

OCTOBER 4, 2022

To become more creative and agile than ever before, marketers must now also become digital masterminds. CMOs and marketers have experienced a substantial transformation over the course of their careers, and have strived to meet that change head on. The rise of digital has ushered in an era of constant evolution.

Transform 40

Transform Energy Product Advertising 40

Duct Tape Marketing

AUGUST 28, 2023

To help you create a more efficient and effective marketing plan, here are five goal-setting tips to consider: 1. Focus on Key Marketing Strategies Don't fall into the trap of following every new marketing trend. Avoid Non-Productive Marketing Channels It's essential to know where your ideal customers spend their time.

Transform 61

Transform Affiliate Marketing Marketing Strategy Marketing Plan 61

Businesses Grow

SEPTEMBER 25, 2023

Oreo transformed an unexpected power outage into a moment of branding genius. And it started something new. A new marketing day was born The “Dunk in the Dark” commercial catalyzed change in the marketing industry. It wasn’t just an ad; it was a shared moment of delight. Speed was everything.

Gen Z 125

Gen Z Transform Marketing Marketers 125

Hubspot Marketing

APRIL 11, 2022

TikTok transforms how brands connect with their audiences, drive purchases and find success. more likely to be the source for product discovery compared to other social platforms. more likely than the other platform users to research products/brands they find on the platform. TikTok's Unique Path to Purchase. TikTok is 1.7x

Gen Z 105

Gen Z Transform Entertainment Customer Journey 105

Adobe Experience Cloud Blog

JUNE 29, 2017

Have your marketing efforts hit a plateau? Are you looking for an innovative way to reach new markets and solve new problems? As may already know, Sean Ellis, an experienced marketing leader, entrepreneur and angel investor, coined the term “growth hacker” to describe “a person whose true north is growth.”

Transform 134

Transform Thought Leadership User-Generated Product Marketing 134

Adobe Experience Cloud Blog

APRIL 21, 2011

Now more than ever, business leaders are turning to new ideas, products and markets to fuel growth, drive innovation, and remain competitive on the global stage.”. As Mr. Spector states, innovative ideas and products, and new markets , are all key ingredients that senior executives are baking into their strategic growth plans.

Product 93

Product Transform Logistics CRM 93

Sachs Marketing Group

MARCH 14, 2024

They are critical in optimizing your site to rank higher in search engine results pages (SERPs), making your website more visible to those searching for your products or services. Generating Ideas Generating ideas for SEO keywords starts with a deep understanding of your business, products, services, and target audience.

SEO 52

SEO User-Generated Customer Journey Transform 52