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7 risks of not prioritizing social media governance

Sprout Social

If you still need convincing that focusing on governance is worth your time and energy, or if you need help making the argument for the resources you need to do governance well, let me help. Companies in the financial, medical and pharmaceutical industries all have additional considerations.

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Move From Branded Content To A Content Brand

Marketing Insider Group

In fact, I heard earlier this year that Red Bull will generate more income from its entertainment properties this year than from selling energy drinks! That’s right, Glaxo Smith Kline, the third largest pharmaceutical company in the world (worth more than $73 billion today), owes its century-long success to Nurse Kennedy and the Baby Book.

Branding 111
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Content Moderation in 2023: Tips, Tools, and FAQs

Hootsuite

Content moderation tools help filter out spam comments and messages so you can focus your energy on responding to real people. For example, a skateboard brand might have a broader range of acceptable vocabulary than a pharmaceutical firm. Here, let’s focus on the “real” part of this best practice.

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CMO Spotlight | Patricia Corsi - Bayer Consumer Health

Set Up

She then moved to the Pharmaceutical industry where she completed a training program at Johnson & Johnson. It's my Latinity and my enthusiasm, my energy, my presence, and my curiosity.” Corsi’s career has taken her on a journey all over the world and through several industries. Q4 | What values are important to you? “

Health 52
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Google Performance Max: Everything you need to know

Search Engine Land

I've put a lot of time and energy into making PMax work. Accounts advertising things like pharmaceuticals and medical services (think detoxification and rehabilitation) aren’t allowed to retarget users. Many marketers will test it and give up after a few weeks because it's not moving in the right direction.

eCommerce 132
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Does Your Health Care Content Hold the Cure for Customers in Crisis?

Content Marketing Institute

In 2015, I arrived in Cleveland for Content Marketing World in good health and good spirits, full of energy and excitement about the week to come. A few hours later that enthusiasm turned to panic, as my focus completely shifted to a sudden, sharp pain that woke me in the middle of the night in my hotel room.

Health 76
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Transcript of How Meditation Can Change Your Life (and the World)

Duct Tape Marketing

We get better creativity, we have better relationships, we get better productivity, we have better energy levels. Tom Cronin: I think what we should do at this, and at that point of that level of conversation is we should look at the science of the current research that’s done on the pharmaceuticals.