Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Even legacy brands that once catered to older generations have to pivot and address the younger generations who will eventually age into their target audience.

Gen Z 114

Gen Z Branding Millennials Transform 114

Rock Content

OCTOBER 20, 2023

Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. Still, it’s important to follow the evolution of influencers to understand how they can shape consumer behavior and the best ways to connect with them.

Influencer Marketing 83

Influencer Marketing Gen Z Marketing Marketers 83

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. Other choices include entertaining or funny stories, sports, fashion and beauty.

Branding 100

Branding Gen Z Fashion Food 100

Calvyn Lee Blog

JANUARY 28, 2023

Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Generation Alpha is doing the same for their parents’ purchasing decisions.

Gen Z 52

Gen Z Millennials Health Transform 52

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Girl Power Marketing

JUNE 27, 2022

While the app does have a reputation as a social platform for younger generations—think Generation Z and even some older members of Generation Alpha—the truth is that TikTok appeals to people from all ages. In fact, only 60% of the nearly one billion monthly TikTokers are Gen Z.

Gen Z 52

Gen Z Branding Millennials User-Generated 52

Girl Power Marketing

JUNE 27, 2022

While the app does have a reputation as a social platform for younger generations—think Generation Z and even some older members of Generation Alpha—the truth is that TikTok appeals to people from all ages. In fact, only 60% of the nearly one billion monthly TikTokers are Gen Z.

Gen Z 52

Gen Z Branding Millennials User-Generated 52

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform.

Gen Z 110

Gen Z Entertainment Transform User-Generated 110

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. As a consumer, I love how effortless shopping can now be.

Gen Z 106

Gen Z Inbound Marketing User-Generated Entertainment 106

Sprout Social

NOVEMBER 12, 2023

Brand collaborations are facilitated by influencer marketing or working directly with other businesses through co-marketing or co-branding efforts. How do brands collaborate with influencers? Influencer marketing campaigns are common brand collaborations. He also recently launched his sports agency, 4Lifers.

Branding 111

Branding Fashion Gen Z Entertainment 111

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Buffer Marketing

FEBRUARY 27, 2024

Adolescent Content’s Storyteller Community Best for: Artists and UGC content creators Cost: $0 Adolescent Content is a creative consultancy and content studio focusing on Gen Z. She uploads past episodes on YouTube for creators who can’t make the live chats. 

Gen Z 92

Gen Z Branding Influencer Marketing Fashion 92

Econsultancy

JANUARY 27, 2022

Some commentators bullishly predict a platform-agnostic future, where audiences will pay for content directly from influencers, such is the growing trend for authentic and long-term creator partnerships. One-off posts are now recognised merely as advertising rather than influencer marketing. This is only going to continue.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 102

Gen Z Food Influencer Marketing Marketing 102

Hootsuite

NOVEMBER 3, 2022

There’s no question about it: Gen Z is built different. But the definition of who qualifies as Gen Z varies depending on who you ask (for example, if you ask me, it’s anyone who has never had to rewind a VHS). Read on to find out how to effectively market to this unique demographic with ever growing buying power.

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. But what exactly is the creator economy, and why should marketers care? Here's everything marketers need to know: What is the creator economy? SHEINpartner.

Gen Z 81

Gen Z Influencer Marketing Entertainment Marketing 81

Sprout Social

MARCH 31, 2022

Coupled with fast edits, voice-overs and in-app music, these videos seamlessly blend entertainment value with education. Product shout-outs and recommendations are fair game, granted whatever you post is loaded with entertainment value. There’s arguably no better place to see brands flex their creativity. Availability.

Gen Z 122

Gen Z Entertainment Law Fashion 122

Sprout Social

DECEMBER 15, 2021

While that’s not entirely false, there’s also a ton of opportunity in the entertainment content for brands to connect with their audience on a personal level. But even if your business is not targeting Gen Z customers, you can still benefit from establishing a presence on the platform. Collaborate with TikTok influencers.

Entertainment 132

Entertainment User-Generated Gen Z Transform 132

Businesses Grow

OCTOBER 10, 2022

The majority of content creators are Gen Z or millennials. These generations are also more engaged with the world of creators themselves, which may, in turn, influence their own content creation ambitions. Most of the top Instagram or TikTok stars haven’t had any formal training in art, music, or dance.

Gen Z 119

Gen Z Transform Millennials Entertainment 119

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. So, if you want to attract more guests to your hotel, strategic social media marketing is key. This can engage your audience, encourage user-generated content, and increase your brand visibility.

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

Sprout Social

JULY 13, 2022

Georgia Porch, Social Media and Influencer Marketing Manager at Missguided , notes that when brands ditch customer service basics, it impacts more than just social strategies. Gen Z is turning to TikTok for entertainment. On one hand, consumers are more likely to seek out connection with your brand.

Gen Z 98

Gen Z Entertainment Social Media Marketing Shipping 98

Hubspot Marketing

FEBRUARY 16, 2023

Instagram is also top-dog in the influencer marketing space. Last year, it was the most popular platform for influencer marketing in the U.S. – and more marketers are planning to leverage Instagram for their campaigns in 2023. billion monthly active users.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend.

Customer 52

Customer Millennials Transform Gen Z 52

Girl Power Marketing

SEPTEMBER 30, 2021

While TikTok is still hugely popular with Generation Z and even Generation Alpha— 62% of users are aged 10 to 29—those numbers have shifted toward older audiences in recent months. And, while the numbers might seem negligible from a marketing standpoint, for now, 3.5% From Entertainment to Money Maker.

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52

Econsultancy

DECEMBER 6, 2021

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. In this regularly updated stats roundup, we include figures on ad spend, platform usage and consumer behaviour, to help add some context to social media trends.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Econsultancy

DECEMBER 1, 2021

This light-hearted and humorous approach reflects the sentiment of much of the Twitter community, as well as of the comedians themselves as Twitter looks to encourage its Millennial and Gen Z audience to sign up to Blue. It’s time to flex those Twitter fingers and take it to the next level ????

Gen Z 52

Gen Z Health Retail Millennials 52

Power Digital Marketing

FEBRUARY 18, 2019

Although the oldest Gen Zs are just now graduating college or entering the workforce, the newest generation is already having a major impact on all industries. Born between 1995 and 2009, Generation Z has developed distinct qualities that are making marketers rethink their strategies for the near future.

Gen Z 40

Gen Z Millennials User-Generated Entertainment 40

Businesses Grow

APRIL 1, 2024

Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Further, 32% of Gen Z rely on social media influencers to help them discover brands and products. That sure is a lot of people!

Gen Z 124

Gen Z Marketing Marketers User-Generated 124

Exposure Ninja

OCTOBER 2, 2023

YouTube marketing can take time and effort and you won’t be perfect right away, but you get access to a massive audience who are making searches on the platform to watch videos. If you can offer advice or entertainment that aligns with your business and helps promote your product or services, then YouTube is an ideal platform.

PR 52

PR Marketing Marketers Promotion 52

Girl Power Marketing

FEBRUARY 1, 2023

In addition, quick, snackable content bites that are entertaining, informative, and shareable can nicely round out a content strategy. Create brief and entertaining content—make them laugh, make them think, and then make them want to share with others. And throw in some helpful hints.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Spiralytics

NOVEMBER 29, 2023

TikTok gives people of all ages, from baby boomers to Gen Z , an opportunity to express themselves freely in front of a vast audience. million Content: It’s not a Filipino TikTok influencer list without Vice Ganda—arguably the most iconic comedian and entertainer of her generation.

Gen Z 98

Gen Z Food Transform User-Generated 98

Sprout Social

OCTOBER 18, 2021

While it seems like an identity or profession birthed out of Millennial and Gen Z culture, content creators have been around forever. According to Influencer Marketing Hub , since 2020, venture capitalists have invested $800 million into creator economy startups. Content is here to stay (and so are content creators).

Gen Z 133

Gen Z Entertainment Millennials Advertising 133

Power Digital Marketing

JANUARY 19, 2023

TikTok usership TikTok has garnered a reputation as the “It” place to be for Gen Z and Gen Alpha, who devour the endlessly scrollable, dopamine-laden short-form video content. And while TikTok undeniably got its start with younger users, more “mature” generations are starting to develop fluency in the platform.

Gen Z 40

Gen Z User-Generated Marketing Marketers 40

Spiralytics

FEBRUARY 7, 2023

Brand partnerships with influences on social media Influencer marketing has been around for quite some time. This type of marketing leverages an influencer’s following to get more conversions. TikTok’s content nature makes it the platform of choice for younger Millennials and Generation Z.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Scoop.it!

JUNE 9, 2022

Thus, the goal is to create content that is informative, entertaining, or strikes an emotional chord. Videos featuring influencers. That’s called influencer marketing. Check out our blog post “Influencer Marketing or Content Marketing” to know when influencers are effective in content marketing.

Gen Z 59

Gen Z Analytics Social Media Marketing Millennials 59

Buffer Marketing

OCTOBER 9, 2023

Gen Z’s Influence Ambitions Consistent desire among Gen Z to become influencers (57% in 2023 vs. 59% in 2019). Impact : Continuous influx of new creators, maintaining the influencer marketing momentum.

Gen Z 83

Gen Z User-Generated Transform Education 83