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From Likes to Bookings: Strategies for Successful Hotel Social Media Marketing

SocialPilot

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Dive in to learn how to do hotel social media marketing.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups. 6 Factors That Differentiate Millennials and Gen Z.

Gen Z 145
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Stats roundup: How social media marketing has changed after Covid-19

Econsultancy

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. Another trend in the pipeline is the rise of audio formats on social media. Global social media ad spend was up 50.3%

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8 Ideas for Your TikTok as a B2B Company

Buffer Marketing

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. Also, research shows that a decent portion of the audience on TikTok is actually millennials – 21.7% of its US user base to be exact.

Gen Z 90
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Lead Generation Content: Top Types to Use in 2023 [Data + Expert Tips]

Hubspot Marketing

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 103
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5 reasons why marketers should consider TikTok for B2B

Martech

Creating videos that effectively tell a story helps keep consumers engaged and entertained while providing valuable brand messaging. Just last year, a Google exec went on the record, citing an internal report that 40% of young people use TikTok when looking for a place for lunch. Google knows this. About 60% of TikTok users in the U.S.

Gen Z 113
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Is Your TikTok Audience a Different Avatar?

Digital Marketer

Leverage the tools and channels to predictably and profitably drive awareness, leads, sales, and referrals—EVERYTHING you need to know to become a true master of digital marketing.? Their demographics are primarily youngsters and millennials; GenZers and Millennials still make up the bulk of the TikTok audience. Click Here.

Gen Z 81