Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. How to use social media marketing for retail to get more sales.

Social Media Marketing 104

Social Media Marketing Retail Branding Shoppers 104

Hootsuite

JANUARY 11, 2023

Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. A TikTok template is a pre-made video model that others can use as a starting point to create their own engaging and entertaining content. Top 10 places to find TikTok templates.

Place 102

Place User-Generated Price Entertainment 102

Sprout Social

JANUARY 27, 2020

For internet and software companies with products and services they’re proud of, social media provides a platform to reach new customers, show off those products and establish your share of voice in the industry. . Here’s five stats to get you fired up about social media marketing for your software company. .

Social Media Marketing 104

Social Media Marketing Communications Entertainment Marketing 104

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Social Media Marketing 109

Social Media Marketing Entertainment Transform Marketing 109

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. And a sure way to boost engagement is by fostering a tight-knit social media community.

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Sprout Social

MAY 2, 2018

But if your practice wants a piece of the profit, it’s incredibly important to start a social media marketing plan for dentists and your specific industry. For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Let’s get started! Twitter.

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Hubspot Marketing

MAY 1, 2023

Why Consumers Use (& Love) Social Media Before asking social media users what the heck they're doing on social media all day, we asked them to choose the top three reasons they log on in the first place. YouTube users seek out entertainment, education, and inspirational content.

Gen Z 113

Gen Z Entertainment Education Social Media Marketing 113

Econsultancy

DECEMBER 6, 2021

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. Another trend in the pipeline is the rise of audio formats on social media. Global social media ad spend was up 50.3%

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. come to life in your social media calendar.

Social Media Marketing 109

Social Media Marketing Key Performance Indicator Influencer Marketing Management 109

Hootsuite

SEPTEMBER 25, 2023

If you run social media for a school, college, or university and struggle to get your engagement rates up to the industry average, here are some tips that will help. If you’re calculating the engagement rate of a specific social media marketing campaign, only include the details of the posts that were part of the campaign.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Buffer Marketing

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. Demonstrate your expertise While TikTok is known for its entertaining content, it's also a platform where users go to learn and be inspired.

Gen Z 84

Gen Z User-Generated Entertainment Millennials 84

Search Engine Land

DECEMBER 18, 2023

Facebook: The powerhouse of social media marketing Facebook is the platform that should take precedence when attempting to expand your brand’s social media presence. billion monthly active users worldwide, it’s an undeniable powerhouse in social networking. With a staggering 2.9 But why exactly?

User-Generated 125

User-Generated Social Media Marketing Food Entertainment 125

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Customers.ai

AUGUST 29, 2022

Today I’m going to show you how to build a social media sales funnel that sells—that is, how to generate direct revenue from your business’s social media marketing channels. But with a social media marketing funnel in place, you can create a seamless path to Unicorn Land.

Customer Journey 103

Customer Journey Entertainment Social Media Marketing User-Generated 103

Buffer Marketing

APRIL 25, 2024

On the other hand, social media algorithms are all about trying to improve your visibility via the rules and formulas that govern the respective social media platforms. Let’s say you’re a travel creator and someone searches for “best places to visit in Italy” on TikTok. You never know!

SEO 94

SEO Gen Z Social Media Marketing Millennials 94

Hubspot Marketing

FEBRUARY 6, 2024

This aligns with a finding in our most recent Social Media Marketing Report, in which 59% of marketers say videos with authentic, behind-the-scenes content yield the best results on social media. Yet, her video was still entertaining and kept me and Olasimbo hooked. Plus, who doesn’t love bubble tea?"

Gen Z 95

Gen Z Entertainment Education Social Media Marketing 95

Set Up

JANUARY 30, 2024

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

Transform 105

Transform Marketing Marketers PR 105

Buffer Marketing

APRIL 24, 2024

​​The primary goal of organic social media is to build a genuine connection with your audience by providing valuable, entertaining, or informative content that resonates with them. What is paid social media? It’s the easiest way to build brand awareness as a brand.

User-Generated 89

User-Generated Health Social Media Marketing Thought Leadership 89

AWeber

OCTOBER 31, 2023

A response to the video frenzy intensified by TikTok, Reels gave Instagram creators and businesses another way to express themselves in the app, another way to engage, entertain, and retain your audience. You can also follow social media marketers/managers/coaches on IG who find and share trending audio.

Social Media Marketing 83

Social Media Marketing Entertainment SEO Place 83

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. 79% of marketers post video on Facebook.

Social Media Marketing 142

Social Media Marketing Marketing Marketers B2C 142

Hubspot Marketing

MARCH 12, 2024

According to HubSpot’s Social Media Marketing Report , social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on any other platform. “53% TikTok’s Affiliate Program: Want to leverage creators or influencers, but don’t know where to start?

Shipping 79

Shipping Logistics User-Generated Social Media Marketing 79

Hubspot Marketing

MAY 16, 2023

Professional Uses If you’re a small business, like a restaurant, a platform like Facebook could be a great place to start your social strategy. A Twitter account could be helpful to companies in a wide spectrum of industries, from entertainment to e-commerce. Pros and Cons Pros These platforms are very creative and experimental.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Digital Marketer

NOVEMBER 17, 2022

Users are more likely to visit your website than your rivals’ if your SEO approach effectively places your website at the top of the search engine result page (SERP) since people trust search engine suggestions. Social Media Marketing. Social media marketing has made several things easier for digital marketers.

Digital Marketing 86

Digital Marketing Marketing Strategy Social Media Marketing User-Generated 86

Buffer Marketing

JANUARY 22, 2024

So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Gen Z 115

Gen Z Entertainment Transform User-Generated 115

Rock Content

FEBRUARY 1, 2021

While it’s always nice to have a large follower count, engagement is the social media marketing metric you should pay attention to in 2021 and beyond. For years, social media marketing strategies have largely been centered around growing the audience of your social media channels as much as possible.

Entertainment 73

Entertainment Social Media Marketing User-Generated Promotion 73

Sachs Marketing Group

JANUARY 24, 2024

Fortunately, our social media marketing experience has provided insight into what works (and what doesn’t), and we’re here to share a few tips. In this article, you’ll learn how to create engaging posts for social media. Polls and quizzes can be tailored to align with your brand identity and marketing goals.

Social Media Marketing 88

Social Media Marketing Transform Communications Branding 88

Sprout Social

JULY 13, 2022

Social media in Europe: Advice from 3 marketers in the region. European social media usage has evolved over the past few years, creating a new landscape for social media marketers to play in. Social data has become an indispensable part of the European marketer’s toolkit.

Gen Z 98

Gen Z Entertainment Social Media Marketing Shipping 98

Marketing Insider Group

AUGUST 11, 2023

Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies. Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment. Share them to foster trust.

Key Performance Indicator 71

Key Performance Indicator User-Generated Entertainment Social Media Marketing 71

Buffer Marketing

JANUARY 22, 2024

So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Gen Z 109

Gen Z Entertainment Transform User-Generated 109

Hubspot Marketing

APRIL 11, 2022

The most popular categories for influencer content are beauty, fitness, dance, pranks, and entertainment. This rapidly growing social media app's innovative and unique algorithm allows users to reach more people based on how they interact with your content. TikTok's key differentiator is the sense of community on the app.

Gen Z 105

Gen Z Transform Entertainment Customer Journey 105

Sprout Social

APRIL 27, 2020

Earlier this year, we presented our regular update with the latest data on the best times to post on social media. Around nearly the same time we published this, many individuals and organizations began working remotely , sheltering in place and otherwise changing their behaviors to help prevent the spread of COVID-19.

Entertainment 145

Entertainment Retail Health Communications 145

Sprout Social

MARCH 31, 2022

Coupled with fast edits, voice-overs and in-app music, these videos seamlessly blend entertainment value with education. Again, both Reels and TikTok are prime places for fun, off-the-cuff videos. There’s arguably no better place to see brands flex their creativity. appeared first on Sprout Social.

Gen Z 122

Gen Z Entertainment Law Fashion 122

Calvyn Lee Blog

JANUARY 28, 2023

Then in April, TikTok built on the experiential appeal of marketing on the platform by introducing interactive add-ons for in-feed ads designed to drive engagement. Late 2022 updates like Showtimes on TikTok, its movie theater ad experience, point to even more outreach to art and entertainment advertisers.

Market Trends 130

Market Trends Gen Z Marketing Marketers 130

Econsultancy

FEBRUARY 16, 2022

” Geden emphasises that social commerce should not be confused with social media marketing, as it should be, in reality, “a seamless ecommerce experience within a social channel.” ” Social media marketing in 2022: What do the experts predict?

Entertainment 57

Entertainment eCommerce Retail Social Media Marketing 57

Hootsuite

DECEMBER 13, 2022

A great caption can educate, entertain, inspire, or compel someone to do something (such as follow you, visit your link in bio, or decide to purchase something from you). Ah, the age-old social media marketing trick: ask a question to encourage comments. This time, this place. My happy place. Do you agree?

Gen Z 105

Gen Z Entertainment SEO Social Media Marketing 105

Hootsuite

APRIL 22, 2020

Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors. Includes the tools, tricks, and daily routines used by three world-class social media experts. 10 of the best social media marketing books. RIP, traditional marketing.

Management 145

Management Social Media Marketing Entertainment Communications 145

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Let’s get started. Moreover, 47.4%

Entertainment 131

Entertainment User-Generated Gen Z Transform 131