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Social Media PR Playbook to Build Trust & Avoid Brand Disasters

SocialPilot

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR
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Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Hubspot Marketing

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. So, if you make them mad, it could turn into a PR nightmare. million people use Reddit daily, and 379.4 million use it weekly.

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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

On TikTok, the name of the game is entertainment (even more than other platforms), so brands have the opportunity to lean into product edutainment with influencers. Consumers who make daily or weekly purchases tend to be Millennials or Gen Z, and these consumers trust creators more than older generations, according to the same report.

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Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing

Hubspot Marketing

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% The top three categories are Entertainment & Pop Culture, Memes & Humor, and Technology. So, if you make them mad, it could turn into a PR nightmare. million people use Reddit daily, and 379.4 million use it weekly.

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10 Best Social Media Platforms for Businesses in 2025

SocialPilot

People go to YouTube not just for entertainment, but also to learn, solve problems, get inspired, and be entertained, which makes it a great fit for brands that want to educate, explain, or showcase their products or expertise. It has a dominant hold on Gen Z and millennial audiences globally. billion monthly users.

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Meme Marketing – The Indepth Guide to Viral Brand Engagement

SocialPilot

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. Identify Your Audience Demographics: Are they Gen Z, Millennials, or Gen X? Best for : Lifestyle, entertainment, B2C brands. Best for : Gen Z-focused brands, influencer collaborations, and entertainment niches. Aidan Brannigan 3.

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What Is Trendjacking & How to Do it for Your Brand

Neil Patel

It has its roots in the older PR strategy of newsjacking. Duolingo’s TikTok presence leans fully into weirdness, but it’s consistent with their edgy, millennial-savvy voice. Great trendjacking does more than entertain. That post was a signal to marketers that being culturally responsive could pay huge engagement dividends.