Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Promote New Videos on Social.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Adobe Experience Cloud Blog

MAY 14, 2015

GoPro, a high-definition camcorder manufacturer, promotes its products as the world’s most versatile cameras and sets out to demonstrate this through live action videos shot by athletes in extreme sports arenas. AdWeek hailed GoPro as one of the “most impressive gadget/social media marketing combinations” ever seen.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

Trade Press Services Newsletter

OCTOBER 6, 2022

Remember, the key to a successful thought leadership strategy is a comprehensive promotion plan. Podcasts Audio will continue as a key content marketing trend in 2023, with consumers listening to a staggering 15 billion hours of podcasts in 2021. You don’t have to be a TikTok star to leverage video content for your business.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Rock Content

JANUARY 7, 2024

Wherever you may be in your current use of video content, now is the time to learn how you can maximize its impact and achieve the results you want now rather than later. The Rise of Video Marketing You only have to spend a few minutes cruising around the web to realize the rise of video marketing is pervasive.

Entertainment 80

Entertainment Video Marketing Thought Leadership Education 80

Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

Branding 107

Branding Video Marketing Millennials B2C 107

OnPassive Marketing

JULY 22, 2022

Today, YouTube is one of the most popular online video marketing platforms. It is home to millions of videos and easy-to-find information about products and services. YouTube affiliate marketing allows you to earn money by promoting other people’s products or services on your channel.

Affiliate Marketing 89

Affiliate Marketing Marketing Marketers Promotion 89

Digital Marketer

SEPTEMBER 6, 2022

TikTok is a short-form video app where users can share creative and entertaining videos. Organic posts are videos you create and post on TikTok without using any paid promotion. With organic posts, you can educate and entertain your audience in the hopes of making them aware your company exists….think

User-Generated 76

User-Generated Entertainment Food Promotion 76

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

Social Media Marketing 106

Social Media Marketing Key Performance Indicator Influencer Marketing Management 106

Hootsuite

JANUARY 12, 2022

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Now, the team behind one of the most visited websites in the world has hopped on the short-form video bandwagon by creating YouTube Shorts. Promote your regular channel. If you wait much longer, you may fall behind.

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Digital Marketer

MARCH 24, 2023

The best way to do that is with entertainment! The 90-Day Campaign Framework The purpose of the 90-day campaign is to leverage your organic content to move prospects through the levels of customer awareness and lead them to a promotional period. To catch a prospect’s attention and keep it, we need to stop the scroll.

Customer Journey 65

Customer Journey Promotion Entertainment Advertising 65

Hubspot Marketing

MAY 16, 2023

In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. According to our State of Social Media Survey , 90% of marketers say building an active online community is crucial to a successful social media strategy in 2023.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Video is an ever-growing medium on the internet. Promote Your Video.

Product 132

Product Branding Entertainment Promotion 132

Hubspot Marketing

MARCH 25, 2021

To help marketers answer the question above, we surveyed nearly 300 consumers using Lucid software to learn if reading company blog posts had ever led them to make purchases from that brand. In the next year, consider a mix of content marketing that includes blogging. Remember, quality beats over-promotion.

Shoppers 145

Shoppers Energy eBook Promotion 145

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Marketing Insider Group

AUGUST 11, 2023

Customer Insights: It provides valuable data about customer preferences and behaviors, enabling more targeted and effective marketing strategies. Cost-Effective: Compared to traditional advertising, social media marketing is often more budget-friendly, offering a higher return on investment.

Key Performance Indicator 71

Key Performance Indicator User-Generated Entertainment Social Media Marketing 71

Search Engine Land

MAY 30, 2023

Equally, business leaders often just don’t understand video, marketing or audiences well enough to produce anything other than dull corporate brand videos. This brings us to the concept of a brand video graveyard. Do you feel like they care about educating, entertaining or understanding their customers?

Branding 100

Branding Gen Z Transform Education 100

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. Spotify uses Shorts to promote events and promote or repurpose podcast content. Social commerce.

Gen Z 137

Gen Z Promotion Shoppers Energy 137

Rock Content

MAY 2, 2024

As a defining characteristic of your marketing strategy, it allows you to connect with a specific audience that wants or needs what your company has to offer. By creating such a powerful message in the communication Dove has with customers, the brand is able to promote its products and reinforce its values.

Branding 95

Branding Communications Health Education 95

Neil Patel

SEPTEMBER 14, 2021

If you follow video marketing trends, you might have noticed an increase in animated videos starring anime-style avatars. Some play video games, model clothing, share their thoughts on political situations, review movies, or even release their own music videos. VTubers are taking video marketing to new levels.

Influencer Marketing 106

Influencer Marketing Promotion Fashion Energy 106

Hubspot Marketing

JANUARY 5, 2021

This means that while short-form video is often known for its entertainment value, you can adapt it to align with your brand. Short-Form Video Trends to Look Out For. A 2020 Wyzowl report found that viewers want to see more of this video style from brands. Takeaways for Video Marketers. Hippo Video.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Neil Patel

NOVEMBER 30, 2020

Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. What types of videos do they like to watch? TikTok Video Search.

SEO 135

SEO User-Generated Place Entertainment 135

Content Marketing Institute

NOVEMBER 21, 2018

She gets her news and entertainment from YouTube. Every day, people watch over a billion hours of video. While viewers have an unlimited supply of videos to watch, it’s a different story for marketers. Session refers to the videos that contribute to the longest viewing times. Focus on the quality of your video.

Food 92

Food Entertainment User-Generated SEO 92

Spiralytics

NOVEMBER 14, 2023

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. Marketers should take heed of this pivotal trait. Campaigns promoting mental health awareness and support will likely resonate deeply with Gen Alpha’s characteristics.

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

OCTOBER 6, 2022

According to research about why people share content online , the top three motivations to share came down to bringing entertaining content and value to people, to help define ourselves and to grow relationships. Think about it: what makes you watch a video and share it? You also need to know why you want your video to go viral.

Communications 126

Communications Promotion Social Media Marketing Management 126

Sprout Social

MARCH 20, 2023

While there’s no official length cut off for short-form videos, they’re typically considered to be videos between three seconds and one minute in length. This bite-sized content can supercharge your social strategy and brand awareness. And it’s well within your reach to start using it in your video marketing strategy.

User-Generated 115

User-Generated Energy Management Entertainment 115

Sprout Social

JANUARY 27, 2021

How video details like thumbnails, titles and video length impact your video performance. In short, YouTube Analytics can provide a detailed roadmap to guide your video marketing strategy. Suggested videos. Content themes relevant to your target audience (think: how-tos, tutorials, vlogs, webinars).

Analytics 140

Analytics User-Generated Advertising Advertisers 140

Content Marketing Institute

MAY 14, 2018

But video is a necessary component in most content marketing strategies. By 2021, 82% of consumer internet traffic will be video, according to a recent Cisco study. 82% of consumer internet traffic will be #video, according to a recent @Cisco study. Know the most critical component of video marketing.

Video Marketing 110

Video Marketing Marketing Strategy Key Performance Indicator Transform 110

Adobe Experience Cloud Blog

JULY 28, 2017

Almost every brand already has a video marketing strategy , and many have begun to test live stream marketing. Don’t Forget To Promote It. People have the world at their fingertips when it comes to on-demand entertainment. Caveat: Know your audience. Tease It Out. Incentivize.

Branding 134

Branding Thought Leadership Marketing Marketers 134

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  Thanks to the power of optimization, the show is already earning thousands of views per video.

SEO 112

SEO Analytics User-Generated Price 112

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. It’s central to your outreach and campaign efforts … especially your social strategy.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 75

Video Marketing Digital Marketing Marketing Marketers 75

Hubspot Marketing

DECEMBER 11, 2019

To investigate, I decided to start by letting consumers weigh in on whether or not the same marketing strategies will engage both age groups. In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. Branded Content.

Gen Z 145

Gen Z Millennials Finance Education 145

Sprout Social

MAY 2, 2018

For decades, dentists relied almost exclusively on reputation and word of mouth marketing to help them build their practice. Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists. Running promotions and contests.

Social Media Marketing 111

Social Media Marketing Marketing Marketers Non-Profit 111

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about rethinking the model of video marketing itself. As an agency owner, I’ve analyzed hundreds of YouTube channels and thousands of videos over the years that use the old model. HANDPICKED RELATED CONTENT: How to Establish the Best Social Media KPIs for Your Content Marketing Goals. Inadequate promotion.

Video Marketing 110

Video Marketing Key Performance Indicator Whitepaper Marketing 110

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 107

Digital Marketing Marketing Strategy B2C Marketing 107

Calvyn Lee Blog

JANUARY 10, 2024

Core Topic: Digital Marketing Sub-Topic: Introduction to Digital Marketing Article: “Understanding the Basics of Digital Marketing” Article: “Evolution of Digital Marketing: A Historical Perspective” Article: “The Future Trends Shaping Digital Marketing” Sub-Topic: Digital Marketing Strategies Article: “Creating (..)

Digital Marketing 130

Digital Marketing Transform Marketing Marketers 130