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LinkedIn: The marketer’s guide

Martech

Companies can showcase products and services, generate leads, build brand awareness and establish “thought leadership” within their industry. This professional focus makes it an ideal place to find the people who may be interested in purchasing your product. Content marketing and social selling work the same everywhere.

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The Prompt Library Starter Kit: 20 AI Prompts for B2B Lead Gen Marketers

Orbit Media Studios

Audience research: Communities and PR opportunities This method comes from our friend, Liza Adams , who uses AI for marketing strategy and research. This may give you ideas for PR, event marketing and community engagement. Of course, AI cant produce thought leadership itself because it has no opinions.

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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

Here are some of the most common types of marketing jobs available for modern marketers: Digital Marketing Content Marketing Product Marketing Brand Marketing Event Marketing Marketing Analysis SEO Public Relations Fractional Marketing AI Marketing Ready to write a job description that attracts stellar candidates?

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How to Create Effective Thought Leadership Content

Marketing Insider Group

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Great thought leaders are not necessarily great writers. Ideas can come from many places.

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Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Adobe Experience Cloud Blog

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. To ensure audiences see your CTA, place it in the middle of your video.

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How to Measure Event Marketing Performance and ROI

Adobe Experience Cloud Blog

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. While this is promising, these tech stacks can often lead to uncertain attribution models that fail to calculate the true ROI of events. Generating Brand Awareness.

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[Infographic] The Marketo(er’s) Guide to SXSW

Adobe Experience Cloud Blog

Check out our infographic to see our top choices of sessions, activities surrounding the event, and great places in Austin to chill out, relax, and grab a margarita on the go! Event Marketing Infographic b2b Consumer' And to learn more about what Marketo has in store for SXSW check out our microsite.