Adobe Experience Cloud Blog

SEPTEMBER 2, 2015

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. This broad-reaching approach to marketing can be an effective way to generate leads and sales BUT it’s not the only way to organize your sales and marketing efforts.

Thought Leadership 134

Thought Leadership Inbound Marketing Marketers Marketing 134

Martech

SEPTEMBER 21, 2021

Several platforms have invested in artificial intelligence (AI) to go a step beyond machine learning and use technology to “mimic” human intelligence and recommend marketing actions or outcomes. More advanced mobile marketing features include SMS/texting, in-app marketing and remote platform management from mobile devices.

Marketing Automation Platform 135

Marketing Automation Platform CRM User-Generated Analytics 135

Hubspot Marketing

JUNE 24, 2022

Hubspot’s nonprofit marketing plan template can help you organize your nonprofit’s budget, team structure, and channels of choice to create your marketing strategy. Our nonprofit marketing plan template can help you: Complete a SWOT analysis for your organization. Email marketing. Event marketing.

Inbound Marketing 145

Inbound Marketing Non-Profit Education Transform 145

Vertical Response

JANUARY 18, 2025

While marketing campaigns often focus on promoting products and services that promise to improve our lives, they can also perpetuate unrealistic expectations and low self-esteem. This is where the role of marketing managers and specialists becomes vital.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. Key Tactics: Blogging, infographics, podcasts, videos and other content formats.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

OnPassive Marketing

SEPTEMBER 13, 2022

Event Marketing. Event marketing is one of the famous traditional marketing techniques to attract and engage the audience. Event marketing is another excellent way to reach a large audience quickly and cheaply. You can hold events such as webinars, seminars, or conferences.

Outbound Marketing 62

Outbound Marketing PR Social Media Marketing Event Marketing 62

Customers.ai

NOVEMBER 14, 2023

Let’s listen to our Head of Product, Mitchell Trulli, show you how you can start tracking visitors in 90 seconds: The best part? You can now create a segment for all individuals who visited the high heels page and ensure you are serving them ads for that particular product category. Sounds simple enough right? It’s FREE to start!

User-Generated 123

User-Generated Health B2C Analytics 123

Marketing Insider Group

AUGUST 17, 2020

As part of your reporting, show your sponsors how many people attended your event and whether the attendees represented their target market. Share the results of your live polls and post-event surveys with your partners. Send post-event surveys to sponsors to know how much revenue was generated through your event.

Non-Profit 144

Non-Profit User-Generated Thought Leadership Education 144

Vertical Response

APRIL 12, 2024

A comprehensive marketing plan integrates traditional and digital methods, utilizes market segmentation to target specific consumer groups, employs analytics for measuring campaign success, and aligns with the customer’s journey for sustained brand loyalty.

Marketing Strategy 74

Marketing Strategy Branding Market Segmentation Marketing Mix 74

Duct Tape Marketing

APRIL 28, 2017

In today’s social scenario, there is probably no better way to influence your target market than by establishing social advocates. IronSource has employees across departments (everything from tech to marketing) share content and promotes the company on social networks like Twitter. Event marketing.

B2C 63

B2C Target Market User-Generated Event Marketing 63

Set Up

SEPTEMBER 19, 2023

Resnick: The packaging industry arrived a little late to the digital marketing party, but it has been an exciting journey to see how it has transformed the way we do business. Historically, a traditional marketing approach was standard in the packaging space. We recognize that we’re marketing to people, not companies.

Transform 59

Transform B2C Food Direct Mail 59

Lusha

MAY 30, 2023

What happens is the first surge comes from someone that’s doing the research, that has bought in on this technology or this product that’s going to help them increase their efficiency. Marketing leader Joe Chernov famously said, “Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.”

Whitepaper 52

Whitepaper Finance Customer loyalty Entertainment 52

Lusha

MAY 30, 2023

What happens is the first surge comes from someone that’s doing the research, that has bought in on this technology or this product that’s going to help them increase their efficiency. Marketing leader Joe Chernov famously said, “Your top of the funnel content must be intellectually divorced from your product but emotionally wed to it.”

Whitepaper 52

Whitepaper Finance Customer loyalty Entertainment 52

Welcome Software

MAY 3, 2022

First things first: What’s a marketing campaign? A marketing campaign is a concerted effort to promote a particular product, service, or business message, usually driven by a specific business goal. While building your marketing strategy, remember that strategic marketing goes beyond merely advertising a product or service.

Key Performance Indicator 40

Key Performance Indicator Gen Z Marketers Marketing 40

Marketing Insider Group

JULY 1, 2020

A promo video, as high-quality as the video production may be, isn’t a piece of useful video content designed to resonate with a target group at a specific stage of the buyer’s journey, and that is connected to the other content within your strategy. Better quality content production. Start with a Strategy.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

Exposure Ninja

OCTOBER 2, 2023

This guide combines some of the best examples of traditional and digital marketing types to help you understand how various marketing campaigns look and how different platforms are used. Let’s start with traditional marketing. Print Marketing Examples Print marketing refers to any marketing material that’s printed.

PR 52

PR Marketers Marketing Promotion 52

On24- CMO Confessions

SEPTEMBER 10, 2020

Technology in Marketing. On-the-Job Marketing Training. Excitement for the Future of B2B Marketing. The Digital-First Future of Event Marketing. Marketing Pet Peeves. So, I’m really excited about what the future holds for a lot of us and B2B marketing. Tech CMO vs. Agency CMO. Cheri Keith: Hmm.

CMO 52

CMO Finance Pharmaceutical Event Marketing 52