Calvyn Lee Blog

AUGUST 8, 2021

In this seminars marketing guide, I’ll share you tips as you plan and execute your own in-person seminars. Let’s begin by talking a bit about what events marketing is and why it’s beneficial for your business. Then, let’s look at two common types of events: traditional seminars and networking seminars.

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Food Event Marketing Promotion Digital Marketing 130

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

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Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person.

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Event Marketing Food Millennials Health 112

Martech

JANUARY 6, 2022

Events management platform Splash has announced the launch of Splash Studio, a new product to support the design and execution of streaming events. Along with the rest of the in-person event eco-system, Splash began a pivot to virtual in Spring of 2020.

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CRM Event Marketing Management Transform 102

Martech

AUGUST 2, 2022

For us, as a martech management platform, it’s any product that supports developing and managing the customer experience or contributes to acquiring, engaging and retaining customers. This eliminates artificial lines between marketing, sales and customer success or between adtech, salestech, etc. In the U.S., Innovation and investment.

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Product Life Cycle CRM Marketing Automation Platform Customer Journey 117

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

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Price Event Marketing User-Generated Education 119

SocialPilot

JANUARY 26, 2024

AI Prompts for Social Media Marketing While creating AI prompts for social media marketing , it’s crucial to keep them specific and clearly define your objectives, whether it’s generating engaging posts, ad copy, or hashtag ideas. Include a relatable story and a high-quality image or video of the customer using the product.”

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Transform User-Generated Marketing Marketers 77

Martech

AUGUST 29, 2023

Previously, she was VP of product marketing & growth at Quantcast, and before that, she was a product manager and the analytics evangelist for the Google Analytics team. Krista is also an in-demand speaker. LinkedIn: KristaSeiden (12.8K In your inbox. Business email address Subscribe Processing.

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Analytics Digital Marketing Event Marketing Email Marketing 98

Martech

APRIL 11, 2022

I had that thought last week when my Instagram feed suddenly filled with ads for a product I was not remotely in-market for. I spent some time, of course, on their website, looking at products for which I was not the target demographic. An internet where I’m shown ads for products I haven’t even looked at — snow shoes?

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Event Marketing Digital Marketing Advertising Advertisers 87

Base.ai

APRIL 18, 2022

Because of their experience working directly with customers to implement and learn the product, they have a deep understanding of the customer lifecycle and what it takes for customers to be successful with your product. Community Manager Communities are having their heyday right now.

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Customer Marketing Management Customer Customer loyalty 52

Martech

MARCH 30, 2022

They were a hands-on group that constructed and helped organize in-person events and experiential pop-ups. Because on-site location shooting and most other aspects of movie productions were suspended, Blair wasn’t sure what this meant for his Hollywood clients. Fan events are where we push the boundaries of virtual events.”.

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Transform Event Marketing Digital Marketing Product 89

Vertical Response

MARCH 20, 2023

Event marketing is even easier when you take advantage of email automation, which allows you to schedule a series of emails upfront and frees your time to focus on other marketing efforts. Make your next event a success by automating the following seven emails designed to boost attendance and drive ticket sales.

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Food Entertainment Event Marketing Promotion 58

Martech

AUGUST 15, 2023

followers) X/Twitter: @CDPInstitute (2K followers) Website: CDP Institute David Wallace David is research director for customer data and analytics at marketing intelligence firm IDC. This follows a substantial career bringing products and services from the analytics and data management vendor SAS to the financial services space.

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Transform Thought Leadership Health Analytics 93

Martech

FEBRUARY 3, 2022

“ We can see in the platform, when our customers are scheduling events, whether they’re doing virtual, in-person or hybrid, and consistently we’re seeing hybrid as their answer.” Other headlines from the survey include: 50% of companies anticipate hosting more in-person events in 2022.

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Event Marketing Communications Transform Customer 85

Search Engine Land

MARCH 20, 2024

PPC: Differences, pros, cons and an integrated approach Get the daily newsletter search marketers rely on. PPC event marketing If your business hosts an event, a PPC campaign with strict targeting can be a great way to drum up additional interest and registrations, as DigiMarCon does here when I search for “marketing conferences.”

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Marketing Marketers eCommerce SEO 103

Hubspot Marketing

SEPTEMBER 16, 2022

Audio chatrooms have become popular in recent years, however, there are still pros and cons to consider before deciding to leverage platforms like Twitter Spaces and Clubhouse in your marketing campaign. During the survey we found that 43% of Gen Zers discover new products most often via platforms like Clubhouse and Twitter Spaces.

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Gen Z Influencer Marketing Entertainment Marketing 113

OnPassive Marketing

SEPTEMBER 13, 2022

Event Marketing. Event marketing is one of the famous traditional marketing techniques to attract and engage the audience. Event marketing is another excellent way to reach a large audience quickly and cheaply. You can hold events such as webinars, seminars, or conferences. Content Marketing.

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Outbound Marketing PR Social Media Marketing Event Marketing 62

Martech

JANUARY 13, 2022

As the events space continues to evolve, event marketers have a new option when planning live, virtual or hybrid experiences. Event marketers who want to book high-profile speakers have budget and logistical constraints that limit their options. Holograms on stage. Consumer and retail activations.

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Event Marketing Logistics Retail Marketing 125

Adobe Experience Cloud Blog

OCTOBER 13, 2014

Another area that complements and amplifies your digital and automated approach is event marketing. Consumers across the board may learn about your product or service online but an in-person interaction- allowing them to get a feel for your brand personality – is hard to beat. Event Marketing b2b'

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Event Marketing Thought Leadership Energy Place 134

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

In this blog, I’ll outline five strategies to boost event engagement. Each technique uses technology and event marketing trends to keep attendees engaged, boost social proof, and improve the content around your event. Influencer marketing is a hot topic across many marketing channels.

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Event Marketing User-Generated Thought Leadership eBook 134

Lynton Web

AUGUST 1, 2023

In its June product release, HubSpot jumped on the AI bandwagon by announcing the public beta of its Content Assistant. Other New Features We’re Jazzed About AI isn’t the only new product at HubSpot this month. Read about all of June’s new product updates here. Let’s dig in! What is HubSpot’s AI Content Assistant?

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Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Pam Didner

OCTOBER 15, 2022

However, I know many event managers thrive on managing complex events. Therefore, I have high respect for event marketing professionals who manage events with ease and don’t freak out when things go wrong. Event management is teamwork. List of Top-Rated Event Registration Products.

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Management Promotion Event Marketing Entertainment 83

Marketing Insider Group

APRIL 28, 2021

People buy your products and services because they provide them with a benefit. The more expertise you have in your field, the better products you’ll make. When you do mention your products, position them as the tools that will help your customers solve a problem they face. Quite the opposite.

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Content Marketing SEO Marketing Marketers 123

Marketing Insider Group

FEBRUARY 27, 2020

Take a three-pronged approach to review the latest trends in your industry, the world at large, and event marketing. For example, if you’re in the pharmaceutical or agricultural industries, you might want to explore the role that blockchain technology plays in getting products to market – from raw materials to store shelves.

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Pharmaceutical Event Marketing Health Promotion 100

Scoop.it!

MAY 4, 2023

Put UGG on Your Product Pages One of the best ways to boost your website traffic and increase sales is to put user-generated content on product pages. Before purchasing, customers want to see what other real-world product users have to say in feedback. Another way to generate UGG for your event marketing is to organize contests.

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User-Generated Gen Z Law Promotion 93

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Brand Marketing. Marketing Operations. Co-marketing or Partner Marketing. Event Marketing. Content Marketing.

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CRM Event Marketing Marketing Marketers 103

Adobe Experience Cloud Blog

MAY 31, 2019

From interactive philanthropic experiences to augmented reality, experiential marketing is on the rise, with more brands looking to create memorable experiences for consumers in order to drive sales. This allows you to tap into consumer sentiment, get feedback on products and marketing campaigns, and even recruit brand ambassadors.

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Thought Leadership Marketing Marketers Event Marketing 134

Marketing Insider Group

NOVEMBER 17, 2021

A high guest retention rate can be a sign that attendees enjoy what your events have to offer and that your business is starting to develop a dedicated following. After your business’s event, how many guests go on to purchase your products and services? Conversion. Create a streamlined registration process.

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Key Performance Indicator Event Marketing Management Place 96

Duct Tape Marketing

JULY 20, 2023

Questions I ask Isaac Watson: [02:15] Why should people think about events as part of the marketing mix? [03:09] 03:09] What are some of the most successful kinds of event marketing strategies that you’ve seen implemented and that you’ve probably implemented on behalf of some of your clients? [04:19]

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Food Event Marketing Entertainment Marketing Mix 61

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

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Marketing Plan Event Marketing Marketing Marketers 89

Marketing Insider Group

JUNE 9, 2020

In Chapter 4 of Mean People Suck , I explore the problem that many brands are facing these days: Consumers are becoming increasingly turned off by traditional marketing and are abandoning brands that don’t have a mission bigger than trying to sell their products. A good product is no longer enough to achieve brand loyalty.

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CMO Transform Advertising Advertisers 125

Exposure Ninja

OCTOBER 16, 2023

The type of printed media used in your marketing campaigns will vary depending on business type, target customers and more. If you know your target customer reads a particular type of magazine, you want to get your product in that magazine. Even the shopping bag your customers take away from your business is print marketing.

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Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Exposure Ninja

AUGUST 11, 2023

Everyone has a different idea of marketing. Whether you think it’s billboards at bus stops, an internet celebrity promoting a product, or an advert you saw on TV, you know the point of marketing — to sell a product or service to the masses. What is Marketing?

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Direct Mail Outbound Marketing Affiliate Marketing Social Media Marketing 52

Adobe Experience Cloud Blog

JUNE 1, 2016

Author: Mary Kate Francis Even if you aren’t an event marketer, if you’ve ever planned a vacation or thrown a party, you know that things will happen that are out of your control. If you’ve ever planned an event, however big or small, then you have an idea of the sort of adaptability and resourcefulness that event marketers need.

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Thought Leadership Event Marketing Shipping Management 91

Hubspot Marketing

SEPTEMBER 22, 2023

Product launches: generate excitement and awareness among customers for a new product. Sales Marketing to sales handoff : seamlessly transfer leads or prospects from the marketing team to the sales team. Upsell/Cross sell opportunities: leverage existing customer relationships to offer additional products or services.

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User-Generated Key Performance Indicator Communications Marketing 107

SmartBrief - Marketing

AUGUST 14, 2023

Degree of difficulty: 3 Event marketing Creating a meaningful presence at industry trade shows and conferences is still an effective sales and marketing strategy. Logistics also can be complicated. Therefore, it is essential to assemble an experienced team.

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Branding PR Copywriting Logistics 52