Remove Event Marketing Remove Target Market Remove User-Generated
article thumbnail

5 Ways to Increase Event Engagement

Adobe Experience Cloud Blog

They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that matters. In fact, according to Event Manager Blog , 91% of event organizers and marketers believe that increasing engagement is an important priority during events.

article thumbnail

Is Content Marketing Becoming the New SEO?

Marketing Insider Group

Although content marketing isn’t the new SEO, top-quality content is becoming the definitive factor in optimizing your site to rank high in Google searches. It’s more about how you use them and related words in an article that’s so helpful to your target market that they share it with their friends and colleagues.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is marketing automation software and what does it do today?

Martech

Vendors continue to add more advanced features to provide marketing end-users with the ability to build, track and manage campaigns across channels and/or devices, and monitor the flow of leads as they move from marketing to sales. In-app marketing features can include “push” notifications or ads based on geography (i.e.,

article thumbnail

What is Website Visitor Identification & Why Do You Need This AI Tech?

Customers.ai

In this fast-paced digital world we live in, understanding who your website visitors are is crucial to making smart marketing decisions and driving revenue. User-level data is effectively gone from analytics and ads just aren’t performing like they used to. ClickIDs are going away and remarketing audiences are shrinking.

article thumbnail

Why You Still Need SMS Marketing & How to Get Started [+Data]

Hubspot Marketing

The average person spends five to six hours on their phones , while the average smartphone user unlocks their device around 150 times. With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing?

article thumbnail

How Mobile Marketing is Changing the Face of Events

Duct Tape Marketing

In today’s increasingly mobile world, more and more marketers are focusing their activity primarily at mobile users. That means nearly 30% of the world’s population has access to high-speed mobile internet – and this percentage increases dramatically among business users and those living in developed nations.

article thumbnail

How to Create Exhibitor & Sponsor Value In Virtual or Hybrid Events

Marketing Insider Group

Consider the following to create real value for exhibitors and sponsors in your virtual or hybrid events: Create maximum brand awareness before, during, and after the event. Enhance lead generation opportunities for exhibitors and sponsors. Create Maximum Brand Awareness at All Event Stages. Revenue Generation.