Buffer Marketing

OCTOBER 30, 2024

That’s the Facebook ad library (now known as Meta ad library) for Meta ads. The Meta ad library is like a Pinterest board of all the ads running on Meta's platforms — including Facebook, Instagram, Messenger, and Audience Network. Go to their Facebook Page 2. Click on “About” 3.

Advertisers

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z

Search Engine Land

AUGUST 12, 2024

Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. As Google faces antitrust scrutiny and rising ad costs , Facebook is maintaining relatively stable pricing and performance for advertisers. Why it matters.

Advertisers

Hubspot Marketing

APRIL 7, 2025

Facebook, Instagram, or Threads: Where Marketers Spend Their Time in 2025 I wont bury the lede Instagram is by far the most popular and highest performing Meta platform among marketers we surveyed. Facebook isnt far behind performance wise, though. Facebook comes in right behind at 61% as the third most used app.

Social Media Marketing

Aspiration Marketing

SEPTEMBER 30, 2024

Social media marketing has taken the world by storm in recent years as businesses become increasingly able to use platforms like TikTok, Facebook, and Instagram to interact with customers, increase sales, and drive website traffic.

Social Media Marketing

Hubspot Marketing

SEPTEMBER 9, 2024

Millennials have seen socials’ many evolutions and been a major player in shaping the cultures of older platforms like Facebook and X (formerly Twitter). Like Gen Z, social media is the #1 channel for product discovery for millennials, but their favorite is YouTube, with Facebook and Instagram following. What can you do as a marketer?

Gen Z

Spiralytics

OCTOBER 14, 2024

This deep digital engagement has paved the way for features like Facebook Reels to thrive, leveraging the popularity of short-form videos. Facebook Reels, known simply as Reels, debuted in the Philippines in early 2022. If the content you create is related to top ad spenders on Facebook, there are higher chances to earn more money.

User-Generated

Marketing Insider Group

OCTOBER 7, 2024

So, Facebook ads, Google AdWords, sponsored Instagram posts, and others. Common forms of paid media include: Social media ads (Facebook, Instagram, LinkedIn, etc.) A Google Ad or Facebook campaign will generate immediate clicks. What is Paid Media? Paid media refers to any marketing efforts where a brand pays for visibility.

Branding

Buffer Marketing

JULY 16, 2025

Let’s examine how different content types perform on Threads, TikTok, LinkedIn, X (formerly Twitter), Instagram, and Facebook. Here, we looked to median engagement , a strong signal to Facebook’s algorithm, as a measure of success. So on the Facebook news feed, photos still reign supreme.

User-Generated

Buffer Marketing

APRIL 7, 2025

At Buffer, we analyzed millions of posts across LinkedIn, Instagram, Facebook, TikTok, YouTube, X, Threads, and Pinterest to uncover where engagement is thriving, slowing down, and what it all means for your content strategy. With a median engagement rate of 6.50% , LinkedIn has outpaced all other platforms Facebook engagement remains steady.

User-Generated

Hootsuite

SEPTEMBER 18, 2024

Book a Demo Best times to post on social media for government Below, you’ll find recommendations for the best times to post on Facebook, Instagram, and X (formerly Twitter) for maximum engagement. On Facebook, performance depends on the content you post more than it does on how often you post. Facebook: 3.2%

User-Generated

Buffer Marketing

NOVEMBER 4, 2024

Facebook 2. Facebook 3.65 billion MAU Facebook  is the largest social networking site, with over 3 billion people using it monthly, according to  Statista. This means roughly  37 percent  of the world’s population are Facebook users. Jump to a social media platform: 1. WhatsApp 3. Instagram 5.

Branding

Buffer Marketing

OCTOBER 17, 2024

  This video from Lincoln Literacy achieved a 62% engagement rate on Facebook, by far one of their most popular posts of the year. Image source: Facebook So, where can you find these stories in your small business? Image source: Facebook Small businesses can operate with a similar mindset. People buy from people.

Whitepaper

Hootsuite

JULY 26, 2024

Competitor analysis is available for X (formerly Twitter), Facebook, and Instagram. Industry benchmarking is available for Facebook, Instagram, X, LinkedIn, and TikTok. Sprinklr Source: Sprinklr Sprinklr provides competitive analysis insights for Facebook, X, Instagram, and YouTube, as well as Quora, VK, and Sina Weibo.

Analytics

Hubspot Marketing

NOVEMBER 18, 2024

percent) Facebook (27.5 According to The State of Influencer Marketing Benchmark Report 2024 , the top five social media platforms for pursuing influencer marketing include: TikTok (68.8 percent) Instagram (46.7 percent) YouTube (33.1 percent) X (formerly Twitter) (9.9

Influencer Marketing

Hubspot Marketing

JULY 23, 2024

My job was to increase the number of leads we generated from our Facebook, Twitter, and LinkedIn accounts. To help, I was handed around £5,000 and asked to create a few click-worthy Facebook ads. But it didn’t help me come up with a lead magnet Facebook ad. To promote the offer, KFC devised a giant Facebook experiment.

Promotion

Backlinko

OCTOBER 23, 2024

Social media: Share snippets and teasers across platforms like Instagram, Facebook, Pinterest, Linkedin, TikTok, and more to spark interest and increase reach. Community engagement: Share insights in online forums and groups where your audience congregates, such as Reddit, Quora, Facebook groups, and more.

Marketing Strategy

SocialPilot

SEPTEMBER 5, 2024

The most popular social media networks for the travel business in 2024 are: Facebook Often overlooked by new brands, Facebook remains a key player for travel agencies. Per our gathered data, the travel agency’s Facebook page thrives, underscoring its impact.

Promotion

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Facebook’s share of total Meta ad spend dropped compared to last Q2 but still accounted for 68% in Q2 2024, maintaining its dominance among Meta’s platforms.

Advertisers

Marketing Insider Group

JANUARY 14, 2025

Tools and methods for audience research include: Social Media Insights: Facebook Insights and Instagram Insights provide valuable data on your followers, including demographics, activity patterns, and content preferences. Facebook and Instagram are versatile, catering to a broad range of interests and age groups.

Thought Leadership

Sprout Social

SEPTEMBER 12, 2024

Sprout integrates with major networks like Instagram, LinkedIn, Facebook, YouTube, Threads and X (formerly known as Twitter) so you can manage content for all of your channels in one place. Sprout Social Sprout Social enables you to streamline content scheduling, publishing and analytics across multiple platforms.

Management

Sprout Social

OCTOBER 10, 2024

Consider this: Early social media was primarily about connecting existing communities through text-based content and personalized profiles—think custom-coded MySpace page or writing on your friend’s Facebook Wall. Today, about 83% of all social users have a Facebook profile. It remains the top choice for news and current events.

Gen Z

Buffer Marketing

AUGUST 28, 2024

How to get your first 1,000 followers on Facebook How often should you post : 1–2 posts per day What type of posts get the most engagement : Video Facebook Pages are making a comeback. The easiest way to increase your followers on Facebook is to lead with a community-driven approach. That’s a good thing!

Entertainment

Backlinko

JANUARY 23, 2025

General PPC Statistics Among surveyed pay-per-click (PPC) marketers, Google ( 98% ), Facebook ( 76% ) and Instagram ( 70% ) are the most widely used advertising platforms ( Statista ) Here’s a full breakdown: Digital Advertising Platform Share of PPC Professionals Google (excluding YouTube) 98% Facebook 76% Instagram 70% Microsoft (Bing) 67% (..)

B2C

Buffer Marketing

JANUARY 8, 2025

Whether you use built-in features that enable crossposting between platforms (like you can between Meta platforms Facebook , Instagram , and Threads ) or a social media management tool like Buffer , you can create posts once and share them everywhere your audience hangs out. Why crosspost on social media?

Energy

Sprout Social

DECEMBER 2, 2024

Influencers for a Facebook campaign Facebook influencers can help brands market to huge audiences; 83% of social users have a Facebook profile, and almost half (44%) of them have interacted with brand content through Facebook at least once a day.

Influencer Marketing

Hubspot Marketing

SEPTEMBER 12, 2024

Too many advertisers stick to the basics — they pour money into Google keywords, Facebook ads, maybe even a few billboards or podcast spots. If your answer is yes, you may want to learn about Point-of-Need paid advertising opportunities. But here’s the problem: these channels are overcrowded, and the competition is fierce.

Advertising

Hootsuite

OCTOBER 7, 2024

Imagine X (formerly Twitter) analytics, Instagram analytics, Facebook analytics, TikTok analytics, Pinterest analytics, YouTube analytics, and LinkedIn analytics all in one place. Depending on your Hootsuite plan, you can add between 2 and 20 social accounts per network (Facebook, Instagram, and X) to your watchlist. And that’s it!

Analytics

Hubspot Marketing

NOVEMBER 26, 2024

For example, if you’re seeing most clicks coming from Facebook, that may indicate that it’s a good idea to put paid advertising behind your Facebook strategy. That way, you can track how many clicks come from each page, and alter your strategy accordingly.

Social Media Marketing

Customers.ai

DECEMBER 4, 2024

Email List Growth Hack 9: Facebook Group Exclusivity Creating a private Facebook group for your brand? They also use Facebook groups to foster a community around their beauty products, with group-exclusive deals shared via email. Bonus : Highlight these stories so they’re always accessible.

CRM

Hubspot Marketing

JULY 15, 2024

Facebook Groups. Facebook is home to community management groups, some location-based while others are industry-specific. You can also post your own job openings and join numerous groups dedicated to community management where professionals discuss industry trends, share advice, and exchange job opportunities.

Management

Hubspot Marketing

JULY 12, 2024

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. When I managed First Coast News' Facebook community page, I noticed a rapport being built between our audience and our meteorologists.

Management

Hootsuite

SEPTEMBER 18, 2024

Book a Demo Best times to post on social media for financial services Below, you’ll find recommendations for the best times to post on Facebook, Instagram, LinkedIn, and X (formerly Twitter) for maximum engagement. On Facebook, performance depends on the quality of the content you post more than it does on how often you post.

User-Generated

Martech

SEPTEMBER 6, 2024

Dig deeper: Antitrust bill could force Google, Facebook and Amazon to shutter parts of ad business At the heart of the case is Google’s operating products for publishers and advertisers.

Advertisers

Sprout Social

JUNE 18, 2025

According to the 2024 Social Media Content Strategy Report , Gen Xers are loyal to legacy social networks, with 92% having a profile on Facebook, 78% on Instagram and 74% on YouTube. Facebook Facebook is the go-to social media for Gen X. Use these insights to build and refine your Facebook marketing strategy.

User-Generated

Buffer Marketing

AUGUST 26, 2024

Remember when social media content was limited to Facebook statuses and, er, “pokes?” Short-form videos Short-form video is known by many names across platforms — ’Shorts’ on YouTube, ‘Reels’ on Instagram and Facebook Reels , and ‘TikToks’ on well, TikTok.

Social Media Marketing

SocialPilot

JULY 24, 2024

Think about why you click “like” on someone’s Facebook post. For instance, if you’re running paid advertisements on Facebook, your cost per click is the amount you pay Facebook for each click on your ad. It would be 4.6% If you’ve never heard of this metric before, you aren’t alone.

Key Performance Indicator