Vertical Response

JULY 7, 2024

With more than 7 million active advertisers, Facebook Ads Manager allows businesses to target their audience with precision. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. This makes it a vital tool for brand engagement and growth.

Gen Z

Sprout Social

MAY 14, 2025

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z

Sprout Social

DECEMBER 12, 2024

The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z. You can use humor and inside jokes to reach Millennials, Gen X and Boomers. Like this video, where viewers spend a day with a Communications Manager at Cisco in London.

Gen Z

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z

Sprout Social

APRIL 10, 2025

Major national events like Wimbledon, Glastonbury and London Fashion Week also tend to create their own region-specific trends. The BBC found that 57% of millennials and Gen Z are influenced by nutrition trends on the platform. Nostalgic content Gen Z and millennials are both heavily interested in nostalgia.

Gen Z

Marketing Insider Group

JUNE 24, 2025

Gen Z is setting the pace for how social commerce evolves. Influencer marketing continues to drive major returns, particularly in beauty, fashion, home decor, and lifestyle categories. Social commerce that thrives with Gen Z tends to be short-form, interactive, mobile-first, and socially conscious.

Gen Z

Buffer Marketing

JANUARY 22, 2025

If it's Gen-Z fashion girlies, your connection point might be feelings of trend fatigue and desire for timeless pieces. Social media management: No surprises here, but I’m a huge fan of scheduling social media posts in advance. ” “Who are you posting for?

Gen Z

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z

Sprout Social

JULY 9, 2025

Source: Instagram Tammy’s fitness empire spans her clothing line to her health supplement brand, but she mixes fitness and health with fashion, beauty and lifestyle. Source: Instagram Nathan McCallum blends fitness, fashion and lifestyle in ways few others can. Tammy Hembrow (@tammyhembrow) Instagram: 17.1M YouTube: 1.7M Facebook: 9.2M

Branding

Buffer Marketing

AUGUST 26, 2024

A good old-fashioned selfie?   Sharing your unique insights, experiences, and expertise can help establish your credibility and attract others in your area (and prospective clients or hiring managers). In fact, a level of authenticity is par for the course in this post style (thanks, Gen Z). Short-form video ?

Social Media Marketing

Traackr

JUNE 24, 2025

It’s led by women creators (with highly skewed Gen Z audiences) who are turning golf into an aesthetic. engagements): DIY comedy and cartgirl-core fashion Morgan Middendorf (3.52M engagements): cocktails, carts, and lifestyle-first content And it’s not just day-to-day content.

Gen Z

SocialPilot

JULY 21, 2025

Audience Vibe Threads feels like a tight-knit community— Gen Z, early adopters, Instagram-first users who value authenticity over trend-chasing. If you’re managing social media for a brand in 2025, here’s the truth: you don’t need to be everywhere. Managing Threads and X separately can drain your time and sanity.

Gen Z

Buffer Marketing

DECEMBER 4, 2024

From Gen Z to Baby Boomers, the platform has something for everyone. Are they mostly teenagers interested in fashion? We are Conscious Clothing, and this is Slow Fashion. Improve your TikTok growth with Buffer As you implement these strategies, remember that what gets measured gets managed. ✨ We are makers.

User-Generated

SocialPilot

JUNE 19, 2025

75% of millennials and Gen Z share memes regularly, and meme-based content sees 60% higher engagement than traditional posts. TikTok Live: Powerful for reaching Gen Z; offers AI-driven comment filters, live gifting, Q&A tools, and co-hosting. It’s already driving massive results in beauty, fashion, and electronics.

Thought Leadership

Sprout Social

JANUARY 30, 2025

He pivoted his social experience into the role of CMO at General Idea, a brand agency behind major fashion moments. In her role, Mason leads a team focused exclusively on social listening and community management. Even while juggling his new position, Jun Poekert remains an active online personality and creator.

CMO

Businesses Grow

APRIL 28, 2025

We see Gen Z caring more about the planet and environment than any generation ever, yet they’re driving fast fashion brands like Shein and Temu, which are terrible for the environment. It’s an interesting question.

Transform

SocialPilot

JUNE 26, 2025

With tools like SocialPilot, you can streamline your content workflow for easier management. It has a dominant hold on Gen Z and millennial audiences globally. Over time, LinkedIn has become more than a platform. It has become a key part of your marketing engine. billion monthly users.

Gen Z

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. 48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels.

PR

Businesses Grow

DECEMBER 16, 2024

It’s a change management project. Emiliano Reisfeld , marketing manager In 2024, marketing evolved toward more agile and compact funnels, where investment in conversion is key to empowering consumers who demand instant personalization. And theyre searching and saving more than other generations. It’s taste.

Gen Z

SocialPilot

APRIL 20, 2025

Whether you’re selling florals, fashion, or freedom, jump on trends like this to align your brand with renewal and joy. Creators used it to show off bold, over-the-top fashion choicesgoing full maximalist with clashing prints, wild accessories, and unapologetic looks. What Brands Can Learn From This Trend? Confidence sells.

Energy

Sprout Social

APRIL 3, 2025

According to Sprouts Q1 UK Consumer Pulse Survey, which involved surveying over 2,000 consumers across the country, 90% of Gen Z now have Instagram profiles. Instagram popularity in the UK isnt limited to Gen Z; almost 35 million people of varying ages in the UK, according to Statista, have an Instagram account.

Gen Z

SocialPilot

MARCH 10, 2025

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. A B2B SaaS company cant rely on Gen Z TikTok humor, just as a lifestyle brand wouldnt rely on corporate-style LinkedIn memes. Identify Your Audience Demographics: Are they Gen Z, Millennials, or Gen X? Aidan Brannigan 3.

Gen Z

SocialPilot

JUNE 18, 2025

If you’re managing a brand, client account, or growing your personal presence, one thing’s clear— follower growth won’t wait for trial and error. Data That Directly Impacts Growth Decisions For marketers managing multiple platforms or scaling brand presence, follower growth isn’t just a marketing KPI—it’s a revenue signal.

Gen Z

SocialPilot

JUNE 19, 2025

Social media moves fast, and the narrative gets away from you if you don’t have a social media crisis management plan. In this blog, we give you a foolproof guide to handling crisis management. What Is Social Media Crisis Management? Here’s a step-by-step plan for crisis management on social media in the right way.

Management

Neil Patel

JULY 22, 2025

Empower social managers with decision-making autonomy. It’s painfully obvious when a B2B SaaS brand shoehorns itself into a Gen Z meme format meant for fashion or pop culture. Wait too long, and you’re just adding noise to an already crowded feed.

Branding

Sprout Social

JUNE 3, 2025

Theyve featured videos of moms at a rage room for Mothers Day, memes for Gen Z employees whove recently entered the corporate workforce and meditation for outdoor enthusiasts. If youre a sustainable fashion brand and you discover your ICP contains minimal living enthusiasts, you both likely value the environment and reducing waste.

Gen Z

Hootsuite

NOVEMBER 13, 2019

Your boss is about to ask you how to market to Generation Z. You know Generation Z is a huge group with spending power of over $143 billion in the United States alone. And the answers will help you do more than just market to Gen Z. Everything you need to know about Generation Z.

Gen Z

Martech

JANUARY 29, 2024

For instance, marketers may have an idea of who they “think” Gen Z is based on stereotypes or even based on their own collected data. However, like all other generations, Gen Z isn’t a monolith, it is made up of complex humans with varying beliefs and perspectives that don’t always translate to behaviors.

Gen Z

Hubspot Marketing

JULY 30, 2023

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

Social Media Marketing

Sprout Social

APRIL 21, 2020

In the words of our favorite Project Runway hosts: “In fashion, one day you’re in and the next you’re out.” While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. View this post on Instagram. ????Research

Retail

Sprout Social

MARCH 21, 2024

However, TikTok consumers are generally more interested in lighter topics such as celebrities and music. Other choices include entertaining or funny stories, sports, fashion and beauty. Most of these purchasers are Gen Z, likely to identify as female and spend around 41% of their total beauty spend on the platform.

Gen Z

Sprout Social

SEPTEMBER 23, 2021

Gen Z is embracing a new style icon: Bella Swan, the main protagonist from the Twilight film franchise. It started online, and it marks a major change in the world of fashion. How social influences fashion trends. Social media has changed the way we consume information and naturally, that applies to fashion.

Retail

Hubspot Marketing

JULY 23, 2019

Those will be the 'new' channels for 2019," says Kelly Hendrickson , HubSpot's Social Media Manager. Here's a video that someone posted in response to the challenge: At the moment, fashion, publishing, and entertainment companies are starting to play with TikTok. For 2019, what I’m keeping my eye on is some of the forgotten channels.

Gen Z

Sprout Social

NOVEMBER 21, 2022

Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services.

Gen Z

Spiralytics

DECEMBER 5, 2022

People streamed their favorite old shows and music and resurfaced old games and fashion inspirations from previous decades. Even younger generations can feel nostalgic with a term they call anemonia or fauxtalgia, which means feeling a sense of nostalgia for things that were never lived. Millennials and Gen Z.

Gen Z

Martech

NOVEMBER 10, 2022

A large swath of younger Gen Z consumers flock first to these platforms and build strong communities around them. Over the last year, many brands have pivoted to emerging Web3 platforms. They are sometimes referred to as the “metaverse,” and often they are linked to gaming and virtual worlds. Web2/Web3 cross-channel experiences.

Gen Z

Hootsuite

FEBRUARY 4, 2020

When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. Some seniors are even using the platform to showcase their fashion sense. More than 500 million daily active users (last updated by Instagram in 2017).

Social Media Marketing