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Phygital agency NEWU is here to surprise you

Martech

They were there to eat popsicles in the warm sunshine, pick up gift bags from the high-end fashion brand Miu Miu and accept free copies of books Miu Miu had selected as “Summer Reads.” Fashion-driven social media influencers had been deployed to bring the crowds to the activation’s locations.

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Every Team Should Know Its Earned Media Value — Here's Why

Hubspot Marketing

Its free exposure from media coverage, social media mentions, shares, and good old-fashioned word-of-mouth. To follow up on the Barbie trend, I cant skip mentioning Duolingo's perfect timing with their owl mascot, who transformed into Margot Robbie. How does Duolingo turn trends into attention?

PR
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The Ultimate Guide to Conversational AI in Construction and Homebuilding

verse.ai

The past few years have transformed consumer expectations in the homebuilding industry. It’s why the global market for the technology is expected to nearly quadruple to $40 billion by 2030. As a result, more complex warranty or post-construction questions get addressed appropriately and in a timely fashion.

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

While some, like Instagram, are further along in this transformation, the rest are working hard to implement new features and tools that enable social shopping. Currently, 47% of social media marketers say their brand sells directly within social media apps. Social media marketers are also betting big on influencer marketing in 2023.

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3 steps to building an effective martech stack

Martech

Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. Dig deeper: What is digital transformation? Alfonso added, “Great marketing feels like magic, but in reality it’s great martech and great marketing operations.”.

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Stats: How fashion ecommerce has changed since Covid-19

Econsultancy

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

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Global Branding: What it is And How to do Global Brand Management

Rock Content

Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. With global marketing strategies, it is possible to transform this idea into concrete actions that impact contact points with consumers (price, product, place, and promotion).