Remove Fashion Remove Marketing Strategy Remove Millennials Remove Social Media Marketing
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Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). But that’s a little easier said than done.

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If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like?

Hubspot Marketing

Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha. Who is Gen Alpha?

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How to Find and Reach Your Target Audience

Lynton Web

Research your competitors' marketing strategies and the audiences they target. Look for gaps or underserved segments in the market that you can focus on. Develop a content strategy that includes blog posts, videos, infographics, and other formats that appeal to your audience. Who are your competitors targeting?

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Stats roundup: How social media marketing has changed after Covid-19

Econsultancy

We Are Social’s 2022 trends report, titled Think Forward 2022 , revealed 35% of TikTok users have watched less TV and content from streaming services since they downloaded the app. Another trend in the pipeline is the rise of audio formats on social media. With this increase in ad spend came an increase in CPC.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Using social media is important now more than ever. How can you take advantage of the latest social media boom of more people and more money to go around online?

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10 Benefits of Advertising on Instagram

Sachs Marketing Group

With cost-effective campaigns, detailed performance tracking, and diverse ad formats, small business owners can boost brand awareness, drive traffic, and increase sales, making Instagram an indispensable tool in their digital marketing arsenal. Want to take your social media marketing to the next level?

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14 of the Most Important TikTok Trends to Watch in 2022

Hootsuite

Like in the fashion world, TikTok trends come in and out of style, fast. So read on, get inspired and adapt these trends into a solid TikTok marketing strategy ! Because so many TikTok creators are millennials or Gen Z, it’s refreshing (and fun) to see older people on the app. It’s the circle of life. How do we stay hip?

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