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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Not much time on your hands?

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Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

That way you can make the best decisions when it comes to your social media marketing strategy. When it comes to Instagram, Gen Z takes center stage as the largest user base, followed by millennials who have also made a massive impact in shaping what the app is. Instagram age demographics. adults: Ages 18–24: 75%.

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50 Ecommerce Statistics To Know in 2024 [New Data]

Hubspot Marketing

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

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If Gen Z Changed the Game for Marketers, What Will Gen Alpha Be Like?

Hubspot Marketing

Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha. What is Gen Alpha Like?

Gen Z 115
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81 Social Commerce Stats Marketers Should Know in 2023

Hubspot Marketing

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 114
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Stats roundup: How social media marketing has changed after Covid-19

Econsultancy

Ecommerce brands spent the most on advertising across social platforms (24.8% Fashion, auto, beauty and alcohol companies also markedly ramped up their ad spend. More than 1 in 5 Millennials are using social media less than they used to. Social Quarterly: Q4 2021. in Q4 versus Q3.

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Is TikTok Becoming the Next QVC? All About TikTok Live Shopping

Hubspot Marketing

And let's not forget about us millennials, who make up 33.7% I admit I've been influenced quite a few times by social media when purchasing a product. And I'm not the only millennial influenced. 38% of millennials in the UK and US have purchased via a social media platform. of TikTok's users.

Gen Z 92