Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over. Skims Marketing Strategies Winning on Social Instagram is Skims’ top social media channel.

Gen Z 88

Gen Z Millennials Law User-Generated 88

Lynton Web

MARCH 20, 2024

Research your competitors' marketing strategies and the audiences they target. Look for gaps or underserved segments in the market that you can focus on. Psychographics: Environmentally conscious, values ethical and sustainable practices, active on social media, interested in fashion and style.

Fashion 59

Fashion Health Millennials Education 59

Hubspot Marketing

APRIL 29, 2024

Nostalgia bait is a marketing strategy that relies on fond memories of the past to sell something. It uses references or elements from pop culture, fashion, or even historical periods to trigger positive feelings that we have about those times. Here are a few examples of the nostalgia resurgence: Y2K fashion is back.

Gen Z 83

Gen Z Fashion Millennials Food 83

Marketing Insider Group

AUGUST 5, 2020

As marketers, it’s important for us to keep an eye on statistics, research, and trends in data to spot opportunities. But make sure there’s plenty of room to adapt and change in your marketing strategy. For example, nobody could have predicted how 2020 would change the face of marketing. Source: [link].

Millennials 135

Millennials Gen Z Retail Marketing 135

Neil Patel

MARCH 17, 2021

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145

Gen Z Millennials User-Generated Fashion 145

SmartBrief - Marketing

JANUARY 21, 2024

The desire for brands to speak up is in fact on the rise according to a new report from Morning Consult , especially among younger consumers including millennials and Generation Z. Certain fashion brands might become synonymous with luxury, for example, while others may represent a more sustainable or socially conscious approach.

Product 82

Product Branding Gen Z Health 82

Hubspot Marketing

AUGUST 12, 2022

According to the data, Millennials (38%) care most the ethical products while Gen-X cares the most about the environmental impact. For instance, fashion brand Autumn Adeigbo sells clothing, accessories, and home decor items. Social media is one of the best and easiest ways to implement a sustainable marketing strategy.

Gen Z 140

Gen Z Education Marketing Marketers 140

Hubspot Marketing

NOVEMBER 29, 2023

In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing? Why education marketing is important? Roll out an email marketing campaign. Image Source 3.

Education 88

Education Gen Z eBook Marketing 88

Hubspot Marketing

NOVEMBER 13, 2023

“Our marketing news content really compliments the educational, evergreen content in HubSpot’s repertoire," Principal Marketing Manager and The Lead editor Lestraundra Alfred, explains. GIFs Maybe it‘s the millennial in me, but I still adore GIFs and use them despite Gen-Z’s overall disinterest in them.

Email Marketing 107

Email Marketing Market Trends Marketing Marketers 107

Many Chat

JULY 13, 2022

In fact, a massive 500 million Instagram users view Stories every day, with a quarter of Gen Z and Millennials relying on them to discover products and services. Fashion brand TALA , for example, uses Instagram Stories to showcase how its products are sustainable. Keep your Highlights well maintained.

Gen Z 90

Gen Z Customer Fashion User-Generated 90

Rock Content

JULY 28, 2020

That’s why this kind of content is gaining more space in marketing strategies. Interactive content is the new strength of Content Marketing. Until recently, this strategy included mostly static materials, such as ebooks and blog posts. Optimize lead generation and conversion rates. Lookbooks. Resource Library.

Marketing Strategy 72

Marketing Strategy Content Marketing eBook Whitepaper 72

Neil Patel

FEBRUARY 11, 2021

Depop is a fashion marketplace and community that brings together buyers and sellers around the world. With a focus on making fashion more diverse, and less wasteful, the platform has reached over 13 million users. They are best known for creating a strong community with their Millennial and Gen Z audience.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy. Some seniors are even using the platform to showcase their fashion sense.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Content Marketing Institute

JUNE 18, 2018

Companies incorporating video content in their marketing strategy see 41% more search traffic than businesses without video, according to an Aberdeen study shared by HubSpot. Adding video to your site isn’t a “a fashion accessory, it’s a ‘must-have’ … for every commercial website,” according to EyeView , a video solutions agency.

Fashion 110

Fashion Millennials Education Video Marketing 110

Sprout Social

NOVEMBER 21, 2022

Byte/Dept worked with ASOS to create the British online fashion retailer’s first TikTok campaign. They focus on using existing brand assets for repurposed content or mobile optimization, and also provide full-funnel marketing support. Here’s a brief summary of the two: TikTok strategy. Case study: ASO. Case study: Samsung.

Gen Z 113

Gen Z Transform Retail Entertainment 113

Sachs Marketing Group

FEBRUARY 9, 2024

This means that whether you target fashion-forward millennials, fitness enthusiasts, or culinary aficionados, Instagram allows you to pinpoint your ideal audience accurately. If you want to elevate your digital marketing strategy, consider harnessing the power of Instagram advertising.

Advertising 52

Advertising Advertisers Transform Millennials 52

SmartBrief - Marketing

OCTOBER 3, 2023

Last year, McDonald’s and Cactus Plant Flea Market, a streetwear brand that was founded by designer Cynthia Lu, partnered to launch a first-of-its-kind adult Happy Meal, which came with a regular-sized meal and a toy of McDonald’s characters stylized by Cactus Plant Flea Market. In retail, brand partnerships are a staple.

Branding 52

Branding Millennials Finance Fashion 52

Sprout Social

JUNE 14, 2022

Millennials came of age in the time of personal branding. They may be known for fashion or travel, but that won’t stop them from showcasing their garden or grandkids once in a while. It’s a solid strategy. The majority (60%) of consumers report that they’re more likely to buy from a brand with inclusive marketing strategies.

Gen Z 98

Gen Z Transform Millennials User-Generated 98

Hootsuite

DECEMBER 15, 2021

Like in the fashion world, TikTok trends come in and out of style, fast. So read on, get inspired and adapt these trends into a solid TikTok marketing strategy ! Because so many TikTok creators are millennials or Gen Z, it’s refreshing (and fun) to see older people on the app. It’s the circle of life. How do we stay hip?

Gen Z 142

Gen Z User-Generated Fashion Transform 142

Hootsuite

OCTOBER 25, 2021

Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated. This works for all companies, not only fashion.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Hubspot Marketing

SEPTEMBER 28, 2022

Whether you're a millennial with a true crime podcast or a Gen Z fashionista with a style blog — you can be a part of the creator economy in whatever niche you choose. Online fashion retailer Shein has also worked with Afualo to promote the company's SheinX collection. Sandra Bullock is the baddest period @Paramount Pictures.

Gen Z 81

Gen Z Influencer Marketing Entertainment Marketing 81

Scoop.it!

OCTOBER 13, 2022

They also help you identify opportunities to improve the performance of your social media marketing strategy by showing where there are gaps in your existing strategy or areas where improvement is required. So, how do they work? Social media analytics tools track things like clicks, likes, and shares. Image Source ).

Analytics 85

Analytics Millennials User-Generated Fashion 85

Neil Patel

DECEMBER 29, 2020

If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Why You Should Use Memes in Your Content Marketing. Some of the most recognizable brands in the world include memes in their content marketing strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Duct Tape Marketing

MARCH 15, 2023

She is the founder of Sleek Marketing, which offers hands-on education on digital marketing in the Boston area. Key Takeaway: Strategy is essential to manage a business today, and a data-driven strategy is one of the trending techniques to impulse your business growth. What do you see that businesses need to be doing? [21:35]

Millennials 84

Millennials Marketing Marketers Health 84

Spiralytics

JANUARY 22, 2023

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. The common denominator across these trends and numbers is the concept of responsible marketing. A 2021 study found that 88% of consumers prioritize buying from companies with ethical sourcing strategies.

Gen Z 52

Gen Z Pharmaceutical Energy Food 52

Marketing Insider Group

AUGUST 10, 2015

Honda appeals to the fuel efficient millennial. Apple caters to a fanatical following who fashion themselves among the tech elite. Is my customer just a grad student at Columbia, or also a young, urban millennial who hates waste? We see consumer brands making the shift to cater to consumer motivations.

Branding 82

Branding Millennials Fashion Customer 82

Sprout Social

MAY 5, 2019

If you’ve started researched on influencer marketing before, you may have found conflicting information, with recommendations that range from you should absolutely be using influencers or that they’re not necessary for growth. Read on for our tips to determine if influencer marketing is for you. Demographics vary on each network.

Influencer Marketing 112

Influencer Marketing Fashion Marketing Marketers 112

Neil Patel

OCTOBER 14, 2021

It’ll also help you tailor your marketing strategies to the unique features offered by the platform. This can be great for fashion and food brands. For instance, data shows Millennials spent the most money on Black Friday deals. Then use social media platforms like Instagram.

Shoppers 125

Shoppers Shipping Millennials Fashion 125

Duct Tape Marketing

SEPTEMBER 29, 2016

Fairly, their choice of marketing strategy is justifiable with all these successful user-generated content campaigns trending in various social media platforms. Even millennials are said to be obsessed with user-generated content. Old-fashioned marketing strategies would opt to advertise positive responses.

User-Generated 77

User-Generated Branding Millennials Retail 77

Marketing Insider Group

OCTOBER 21, 2019

Your marketing strategy is one of them. You’ve no doubt considered how you will use display ads, email marketing, and social media to market your event. But how much thought have you put into your content strategy for event marketing? There are a lot of moving pieces that go into successful event planning.

Event Marketing 78

Event Marketing Millennials Marketing Marketers 78

Martech

MAY 13, 2022

For example, clothing retailer ASOS used augmented reality to digitally fit hundreds of designs onto models during the pandemic, successfully avoiding in-person fashion shows. Mobile is a key component of cross-channel campaigns (TV, OOH, Print) and offers the possibility of precision location marketing for even better personalization.

Transform 118

Transform Gen Z Shoppers Retail 118

Hootsuite

JANUARY 13, 2022

times more likely to view user-generated content as authentic compared to content created by brands, the time to invest in an authenticity-driven social marketing strategy is now. UGC is a cost-effective way to scale your business and introduce a new marketing strategy to the mix. And with consumers 2.4 Next to nothing.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Spiralytics

APRIL 23, 2023

Influencer Marketing Will Continue to Rise Influencer marketing combines traditional and modern marketing strategies. So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Neil Patel

OCTOBER 8, 2020

Since most marketers on your team work on different content types or areas, you may want to organize their tasks through other marketing calendars and templates. This calendar includes your team’s marketing functions, content marketing campaigns, podcast series, SEO tasks, etc. Step 4: Identify Marketing Calendar Themes.

Transform 145

Transform Marketing Marketers Social Media Marketing 145

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. Fashion and beauty are perfect for Reels, as is evident by this Reel from Emmy Mae Bridal in Queensland, Australia. Both networks have solid benefits and entertainment factors. How Brands Already Use Reels.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Econsultancy

DECEMBER 6, 2021

After a huge rise in app downloads at the very start of the pandemic, and continued momentum since, it could also spell an interesting shift in future marketing strategy as social becomes more entertainment focused. Fashion, auto, beauty and alcohol companies also markedly ramped up their ad spend. in Q4 versus Q3.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Rock Content

AUGUST 19, 2020

of millennials use, daily, at least one social media channel. Including it to your marketing strategy will guarantee more visibility for your content and access to niche communities that are often not active in any other platform. Want to reach younger customers? Social media is the place for that. for Generation X).

Branding 100

Branding Millennials Fashion User-Generated 100