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16 Best Fashion Affiliate Programs

Backlinko

Instead, it’s about finding programs that don’t leave you feeling fashionably lost. The world of fashion is dynamic, ever-evolving, and, most importantly, accessible to everyone. From renowned luxury brands to budget-friendly fast fashion, there’s a brand for every person.

Fashion 52
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Stats: How fashion ecommerce has changed since Covid-19

Econsultancy

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52
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Strategic brand collaborations: Finding successful partnerships

Sprout Social

For example, GoPro and Red Bull have an ongoing partnership and cross-promote each other’s events. The fashion brands didn’t stop there either. Why the partnership works: Designer Telfar Clemens won the Best Fashion Campaign of the Year at Essence’s 2023 Best in Black Fashion Awards.

Branding 107
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How to Target Generation Z Through Paid Ads

Neil Patel

Search interest in Gen Z has climbed so high that as of March 2021, searches for Generation Z surpassed searches for baby boomers and millennials. Just 52 percent of US Gen Zers are white, and almost one-quarter have at least one immigrant parent (compared to one in seven Millennials). They also watch less TV.

Gen Z 145
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21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

Hubspot Marketing

Co-branding Campaign: High-End Fashion. Anyone who's designer-conscious knows high fashion and Target aren't exactly the same caliber regarding quality. But that discrepancy in pricing is exactly why these designers and Target brand decided to partner with one another. See what I mean? Image Source. Image Source.

Branding 145
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How Aerie, Sephora, and AllBirds are attracting values-motivated consumers

Econsultancy

Research from Deloitte finds that price and quality are individually cited as top-three purchasing criteria by consumers anywhere between 61% and 86% of the time (depending on sector). Forrester states that, while just one out of ten baby boomers can be classed as values-motivated, this rise to one in four for millennial consumers.

Gen Z 54
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The Best Luxury Marketing Strategies

Neil Patel

Luxury products are synonymous with high price tags. The quality has to match the price tag. Luxury fashion is created by the best designers in the world. Often, exclusivity is achieved by price. Just make sure to find influencers who already operate in the luxury space and whose audience buys the products they promote.