SocialPilot

APRIL 23, 2025

billion global social media users sharing and shaping opinions daily, social media is a crucial channel for PR. However, one wrong move, and you will find yourself in a PR crisis receiving instant backlash from large audiences that may even trigger a brand boycott. Community building: This is the heart of PR.

PR

Sprout Social

SEPTEMBER 24, 2024

For example, a fitness app targeting niche health enthusiasts might partner with micro-influencers to create authentic reviews and tutorial videos, while a national shoe retailer could use macro-influencers for campaigns targeting broader fashion fans. Start with a hashtag search on platforms like Instagram. Monitor any potential issues.

Influencer Marketing

Sprout Social

AUGUST 1, 2025

Fashion Source: TikTok Unsurprisingly, TikTok is becoming the top social media platform for fashion. Check out some stats: Fashion brands on TikTok achieve a median ROAS of 2.5x. Fashion brands on TikTok experience an average monthly follower growth rate of 3.6% , surpassing Instagram (0.6%) and YouTube (1.4%).

Gen Z

Set Up

DECEMBER 3, 2024

The film teamed up with more than 64 Brands , creating products that crossed beauty, fashion, and lifestyle categories: MAC Cosmetics : Limited-edition makeup featuring bold greens and pastels appealed to beauty lovers​. The result? A visual identity that was instantly recognizable and irresistibly shareable.

Gen Z

Sprout Social

MARCH 18, 2025

A beauty brand is expected to partner with beauty, fashion or lifestyle creators. Influencers play a pinnacle role in PR and traditional media effortsnot just in the social media sphere. The play: Este Lauders campaign illustrates how thinking outside the box can help your influencer campaign get the right kind of attention.

Health

SocialPilot

FEBRUARY 11, 2025

Branding: Fashion, music, and entertainment brands dived in, creating their own versions to boost engagement. PR & Media recognition: Multiple media outlets like Adweek and Forbes mentioned it as a masterpiece ad. How Did This Take Over Social Media? High Engagement: Viewers flooded the comments , sharing personal stories, etc.

User-Generated

SocialPilot

AUGUST 5, 2025

But if you are an eCommerce store or a fashion brand, Instagram, Pinterest, and TikTok must be your go-to platforms for brand building. Instead of finding out about a PR issue in a headline, you’ll spot the trend when it first surfaces in a thread or TikTok comment and stop it before it spirals.

Analytics

Backlinko

AUGUST 21, 2024

Tyler Nalbach shared on Leigh’s post how this episode gave him the best practices to strategically audit large websites for his clients in the fashion/clothing industry: Find the podcast on: Apple Podcasts , Spotify , YouTube , Listen Notes 5. Jamie Indigo and Patrick Stox also share critical errors to avoid, among other valuable insights.

SEO

SocialPilot

JUNE 26, 2025

It’s especially strong for eCommerce, lifestyle brands, creators, bloggers, travel businesses, and service providers in niches like health, food, decor, and fashion. It’s especially strong for eCommerce, lifestyle brands, creators, bloggers, travel businesses, and service providers in niches like health, food, decor, and fashion.

Gen Z

Hubspot Marketing

MAY 12, 2025

Nevertheless, the average beauty consumer seemed pretty open to testing Rhodes newest addition out (whether they bought it themselves or received it through a PR list), sharing user-generated content (UGC) with their followers and feeds, and offering their honest opinion about the product to the world. Shakin that Ess.

Gen Z

SocialPilot

MARCH 10, 2025

Best for : DIY, fashion, and lifestyle brands. Donts: Meme marketing can backfire if done incorrectly, leading to negative PR or audience backlash. Pinterest : While not a typical meme-sharing platform, brands can create branded meme boards and use humor-based visuals to drive long-term traffic to their website.

Gen Z

SocialPilot

JUNE 19, 2025

Having a crisis management plan before things spiral out of control can ensure that bad incidents like these fade away instead of turning into a PR disaster. The lack of urgency and misjudgment turned a customer service issue into a global PR crisis, wiping $1 billion off their stock in just one day.

Management

Neil Patel

JULY 22, 2025

It has its roots in the older PR strategy of newsjacking. It’s painfully obvious when a B2B SaaS brand shoehorns itself into a Gen Z meme format meant for fashion or pop culture. That post was a signal to marketers that being culturally responsive could pay huge engagement dividends.

Branding

SocialPilot

JULY 28, 2025

Pepsi learned this the hard way with their Kendall Jenner ad scandal—here’s how that turned into a full-blown PR disaster. Case Study: Kendall Jenner’s Pepsi Ad (2017) – A PR Horror Story Pepsi launched its “Live for Now” campaign with a commercial featuring Kendall Jenner. million for its actions.

Management

Animalz blog

MARCH 20, 2025

But yeah, I think the pr, the underlying principles are like similar. And one of the, our hypothesis for why the AI system, the current existing tool out there don’t work as well, is that I think they kind of click pick in a very linear fashion. Another lesson potentially is kind of.

B2C

Search Engine Roundtable

JULY 22, 2025

. - if you find that an AI system which sends you significant traffic is checking for the file as often as robots.txt in your server logs, that seems like a good tim , John Mueller on Bluesky Search Engine Land Stories: Google tests negative keyword lists in PMax, despite its own rules Google Ads quietly surfaces recommendation tips in Optimization (..)

eCommerce

Search Engine Roundtable

JULY 10, 2025

Comet is a browser thats designed to be a thought partner and assistant for every aspect of your digital life: work and personal , Aravind Srinivas on X Search Engine Land Stories: Google Ads API to sunset ad sharing this October Google now auto-upgrades Video Action Campaigns to Demand Gen 3 ways to make sense of YouTube’s messy attribution Google (..)

eCommerce

Search Engine Roundtable

JULY 31, 2025

While its possible that your plan will work out, if you need to do it, Id use #URLs , John Mueller on Bluesky We are pleased to help you, attract high-quality referral customers traffic from Bing and solutions using Bing.

Advertisers

Search Engine Roundtable

JUNE 10, 2025

, AdExchanger Industry & Business Another failed attempt to kill SEO , DEJAN Google battling ‘fox infestation’ on roof of £1bn London office , The Guardian Google fixes bug that could reveal users private phone numbers , TechCrunch How PR teams are navigating the shift from SEO to AEO , Ad Age OpenAI hits $10 billion in annualized revenue fueled by (..)

SEO

Search Engine Roundtable

JUNE 6, 2025

Google AI Mode Adds Charting & Data Visualizations (Plus PR Stuff) When Google announced at Google I/O the launch of AI Mode, Google also announced a number of new features including the ability for Google to take your query and analyze complex datasets and create graphics based on that.

Finance

Sprout Social

SEPTEMBER 26, 2024

The would-be crisis became a PR triumph. From there, we lined up morning shows, brought on a PR team to help field opportunities and quickly transitioned the message from lactation cookies (which we don’t even sell!) Here are all the ways your brand wins when you integrate your influencer marketing and PR strategies.

PR

Jeff Bullas

JANUARY 30, 2023

This included my current situation and…reading “ The 4 Hour Work Week ” by Tim Ferriss, diving into David Meerman Scott’s book “ The New Rules of Marketing and PR ” to discover his take on the role of content in an online social media blogging world and a burning curiosity about the rising social media platforms of Twitter and Facebook.

Fashion

Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. Be incredibly specific on the segment you want to target says one company that focuses on simplicity vacuum products: CMOs at medium sized companies in the fashion industry.

PR

Adobe Experience Cloud Blog

SEPTEMBER 19, 2013

Online shoppers, limited to three items per order, snapped up the fashion designer’s skirts, sweatshirts, and tops, priced between $19.99 Customers tweeted and posted their dissatisfaction, and the story of Target’s fail was picked up by fashion bloggers nationwide. And what did the social media community think?

Fashion

Hubspot Marketing

MAY 7, 2018

When you need a dose of inspiration, blogs like PR Examples are a great place to find the most compelling PR plays. Photo Credit: PR Examples. So in typical Old Spice fashion, they gently ribbed other fragrance brands by inserting a paper blazer doused in their new cologne, Captain, in their print ad in GQ magazine.

PR

Neil Patel

APRIL 21, 2021

Since I market a blogger outreach tool for my company, the influencers that I’ve targeted are PR and marketing blogs that emphasize content and influencer marketing. Followers of these blogs usually are PR professionals and marketers who want to keep up with the latest technology and trends in their field.

Fashion

Adobe Experience Cloud Blog

NOVEMBER 21, 2016

Hollywood has celebrities, fashion has models, and business has its moguls. From there, it began to grow in the industry as more and more PR professionals adopted it. It’s been instrumental in both building brand awareness for Spin Sucks and in PR professionals looking to us as the authority on modern PR.

Content Marketing

Hootsuite

JULY 21, 2021

For example, if you sell ethical fashion, you might want to follow the hashtag #sustainablestyle to see Instagram posts by sustainable fashion bloggers. For example, you could search for “top fashion bloggers” or “top fashion Instagram influencers.” Search in Google.

Fashion

Duct Tape Marketing

JULY 25, 2012

This is referred to pulling sales rather than pushing them and it works in the new world of PR just as well. Holiday outlines the exact steps he’s used repeatedly to manipulate the media in the fashion described above for both good and bad.

PR

Martech

JANUARY 2, 2024

Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. I recommend a good old-fashioned brainstorming session, where you list all tasks that are currently part of your team’s workflow. Event marketing and PR. Data analysis and insights.

PR

Marketing Insider Group

JUNE 24, 2020

Sometimes a good old-fashioned blog post can be the best way to let the world know about your product or service, particularly if you’re a brand-new company. Investing in content marketing can be a very affordable form of PR too. You don’t need the services of a PR agency. The Importance of Content. Get Serious About Social.

Branding

Neil Patel

FEBRUARY 11, 2021

Depop is a fashion marketplace and community that brings together buyers and sellers around the world. With a focus on making fashion more diverse, and less wasteful, the platform has reached over 13 million users. These pop-up shops might be less about selling and more about PR, but they’re effective none-the-less.

Fashion

SmartBrief - Marketing

MAY 12, 2024

In addition, Asian Americans significantly impact many aspects of American pop culture: food, fashion, music, television, media, art, politics and more. According to MRI-Simmons 2021, 82% of Asian Americans read online reviews when considering a purchase, 60% recommend food products and 35% are eager to share their technology opinions.

Branding

Hubspot Marketing

FEBRUARY 15, 2024

Here’s how the stunning fusion of fashion and music iconography looked: Image Source Louis Vuitton includes celebrities in their ads, too. The Metaverse brings countless opportunities — new business avenues and growth while breaking down old boundaries in the fashion industry. What I like: Dior’s digital makeover won me over!

Branding

Search Engine Land

DECEMBER 13, 2022

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Self-contained ecosystems to allow paid and digital PR campaign planning. Take the fashion term “maxi dress” as an example. This information is useful when planning: The types of content to create for digital PR.

SEO

Duct Tape Marketing

FEBRUARY 19, 2014

The term “earned media” is pretty fashionable these days. This week’s guest on the Duct Tape Marketing Podcast is Christina Daves, author of PR for Anyone and an inventor whose talent for generating earned media put her business on the map. Podcast Christina Daves Earned Media PR'

PR

Adobe Experience Cloud Blog

JANUARY 9, 2018

Commonly, when you reach out to set up an interview, the customer might rush to loop in a marketing, brand, or PR spokesperson to speak with you. These days you don’t need to invest in an old-fashioned portable audio recorder (unless you’re going for the reporter-on-duty look). It makes sense.

Thought Leadership