Sprout Social

JANUARY 31, 2025

Artificial intelligence (AI) is supercharging social media marketing. Think of AI social media tools like Sprout Social as your marketing pit crew. The AI in social media examples were sharing in this article come from brands with a skilled driver and a solid race strategy to help them win.

Social Media Marketing

Hubspot Marketing

AUGUST 28, 2024

hours per day with AI. Further, 60% of marketers see AI tools as helpful assistants in their jobs. When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? AI can be leveraged in various ways to help your technical SEO strategy. If so, how?

SEO

Martech

OCTOBER 31, 2024

Do consumers trust AI? 60% of consumers believe AI is trustworthy, according to a new survey by CouponCabin. 52% are more concerned than excited about AI in daily life, according to Pew. Do they trust companies to use AI? 60% said AI is hurting brands’ trustworthiness (Salesforce). An average of 40% of U.S.

Health

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. announces AI for programmatic advertising: Two new AI tools are coming in January 2025.

Food

Buffer Marketing

JULY 24, 2024

Brainstorming content ideas, scheduling posts, replying to comments, analyzing your social media marketing performance, tweaking your marketing strategy based on data — and repeating it all over again day in and day out for multiple social media platforms. You’re spinning multiple plates at once as a social media marketer.

Social Media Marketing

Martech

DECEMBER 16, 2024

The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. By adopting modern strategies, you can thrive in a world dominated by AI search and increasingly closed ecosystems.

Transform

Martech

AUGUST 8, 2024

Does your consumer product have AI? A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.” Do yourself a favor and don’t tell anyone.

User-Generated

Hubspot Marketing

OCTOBER 21, 2024

The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing , AI images , AI videos — while the final products are far from perfect, they raise the question of what jobs AI could eventually replace, even if we don’t want them to. That’s where I’ve discovered AI can help.

Marketing Plan

Martech

OCTOBER 24, 2024

workers say they don’t know how to use their new AI tools, according to a report from Slingshot. The survey found only 23% of employees feel completely educated and trained on AI. And while 72% of employers say their employees are at least adequately trained on AI, only 53% of employees believe they are.

User-Generated

Buffer Marketing

JANUARY 16, 2025

AnswerThePublic Exploding Topics SparkToro Mention Brand24 Brandwatch Social listening tools Best for Price Top features Alternatives AnswerThePublic Affordable social listening Free for 3 searches/day. Discover influencers and content preferences. AI assistant for trend identification and actionable insights.

Price

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. These statistics confirm that AI is becoming a non-negotiable for social media marketing.

User-Generated

Hubspot Marketing

JULY 16, 2024

Everyone knows that ChatGPT can generate content on nearly any topic you can imagine (some information might be made up, but that’s a story for a different article). After all, if they land on a page and see that the content doesn’t relate to them, they’ll leave your site, negatively affecting your SEO efforts. Let’s dive in.

SEO

Backlinko

DECEMBER 27, 2024

Generative AI refers to technology that uses machine learning models to create content. These models can produce various content formats, including code, text, visuals, audio, and video. For example, different generative AI models can understand coding, visual, scientific, and human languages. Heres how the process works.

Transform

Martech

NOVEMBER 6, 2024

Step up live call productivity with AI-powered Copilot assistance. How it helps you This feature simplifies the revenue collection process, allowing merchants to charge customers without requiring them to complete an additional online checkout. With one click, they can engage with AI to get real-time answers and assistance.

CRM

Hubspot Marketing

MARCH 27, 2025

Who wouldnt want their own personal executive assistant? Well, with the AI tool Claude, anyone can set up a virtual executive assistant in just ten minutes. In this article, Ill share how you can use Claudes incredible new Projects feature to create an executive assistant. Step 2: Upload content.

Transform

Search Engine Land

JULY 18, 2024

Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use. AI offers unparalleled efficiency in content creation, but we’re still working to balance its convenience with the authenticity that only humans can provide.

B2C

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things. Below, I’ll share 15 AI tools I’ve used for SEO, each of which has delivered great results.

SEO

Sprout Social

SEPTEMBER 10, 2024

Expedite content creation with Sprout’s partner ecosystem Social teams’ work is complex and fragmented across not only multiple networks, but multiple martech solutions. With our newest publishing endpoints in our Public API , social teams can instantly send content from project or content management tools to draft posts in Sprout.

Social Media Marketing

Buffer Marketing

AUGUST 14, 2024

These two options are among the best, and both come packed with features that will help you make your social media workflows more efficient and, ultimately, grow your audience.  Buffer vs Hootsuite feature overview Here’s a bird’s-eye view of all the features and the cost of both tools.

Management

Martech

MARCH 3, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. AI significantly enhances hyper-personalization in marketing by enabling marketers to analyze vast amounts of data quickly and accurately.

User-Generated

Martech

AUGUST 22, 2024

Can your AI smell better? Smells like AI spirit? Here’s this weeks AI-powered martech news and releases: Anyword’s Gen-AI Performance Platform is a model-agnostic solution for enterprise marketing teams. Enactify.ai’s EnactRetail embeds e-commerce capabilities directly within e-catalogs and content assets.

User-Generated

Martech

DECEMBER 12, 2024

With AI promising to revolutionize marketing, but its full impact still unclear, the focus must shift to optimizing existing systems and laying the groundwork for an AI-driven future. On the other hand, AI is emerging with the potential to reshape marketing, though its full impact is still unclear.

Transform

Backlinko

NOVEMBER 22, 2024

Semrush Enterprise: Best for customization and advanced automation seoClarity: Best for scaling SEO workflows BrightEdge: Best for content optimization Conductor: Best for end-to-end digital marketing management Botify: Best for technical SEO Yext: Best for multi-location organizations 1. Let’s get started. All completely automated.

SEO

Hubspot Marketing

JANUARY 16, 2025

Ranging from brief social posts to deep-dive digital guides, I've written thousands of pieces of content for SaaS companies, small businesses, government offices, major nonprofits, and my own websites. These pieces of content were tracked and analyzed to gauge their success, but all using unique measuring sticks. Let's get scoring!

Analytics

Sprout Social

JULY 15, 2025

An X/Twitter analytics tool optimizes your social media strategy by providing detailed insights into content performance, audience behavior and competitive positioning. For example, Sprout Social’s AI-powered Influencer Marketing platform helps you find authentic, brand-safe creators based on the topics your audience engages with most.

Analytics

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. This growing change isn’t lost on marketers. The reality is otherwise.

Content Marketing

Backlinko

JULY 26, 2024

Quillbot is a great tool for paraphrasing, summarizing, and translating content. It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. However, despite a lot of available features, Quillbot can fall short for some. Short on time? And a promising Quillbot alternative.

Price

Jeff Bullas

JUNE 27, 2025

MrBeast (Jimmy Donaldson) is a new age content creator and as of June 2025, his YouTube channel boasts over 407 million subscribers and has accumulated more than 87 billion total views. Creators are not only making content but also building global media companies. This isn’t just about content. cable networks.

Non-Profit

Hubspot Marketing

SEPTEMBER 11, 2024

But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. As a writer and entrepreneur, I lean on AI tools every day to help lighten my workload. Recruiters can (and should) be taking advantage of AI recruiting software to help streamline their processes, too.

Price

Jeff Bullas

MAY 22, 2025

The global AI industry is growing fast — like, really fast. AI agents are managing calendars. Voice assistants sound weirdly human. AI is changing how we live, work, and create — and it’s not slowing down. Influencers are already using AI avatars to replace themselves in videos. And pumping out content?

Transform

Hubspot Marketing

OCTOBER 29, 2024

On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with hosts Kipp Bodnar and Kieran Flanagan to discuss the rise of AI agents. When I heard the term “AI agents,” I thought of little robots sneaking around like spies, completing tasks for marketers.

CMO

Buffer Marketing

JANUARY 8, 2025

Building your presence across multiple social media platforms is incredibly valuable for brands and creators — but it doesn't have to mean spending all day creating unique content for each channel. In fact, many successful creators and brands have a secret: they crosspost across platforms to get more mileage out of their content.

Energy

Hubspot Marketing

JULY 29, 2024

Enter AI-generated search engines. Table of Contents What are AI search engines? How I Test AI Search Engines 7 Best AI Search Engines What are AI search engines? You’ll find less of a need to clarify your query with AI search engines because they are built to better understand human intent.

Price

Search Engine Land

AUGUST 30, 2024

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. What is AI? Why is AI significant in marketing? Self-correction.

Transform

Buffer Marketing

JUNE 26, 2025

Whether you're a creator, marketer, or small business owner, these insights can help you make smarter content decisions backed by real numbers. Each platform rewards and surfaces content differently, and user intent varies. Platform algorithms evolve quickly, so trends may shift, especially after major feature or ranking updates.

User-Generated

Martech

AUGUST 1, 2024

lmao now an actual Habsburg knows about my concept of “Habsburg AI”. Anyway, here’s this week’s AI-powered martech solutions, releases and upgrades. Anyway, here’s this week’s AI-powered martech solutions, releases and upgrades. Persado’s new genAI technology lets brands create scalable content that engages specific groups.

User-Generated

Martech

APRIL 7, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What are five simple marketing apps generative AI apps can help build, and what are the prompts to get them started? Processing.

Key Performance Indicator