Hubspot Marketing

JULY 16, 2024

After all, if they land on a page and see that the content doesn’t relate to them, they’ll leave your site, negatively affecting your SEO efforts. So, how can you make sure you apply each keyword to the right landing page or blog post? This would show you pages that are currently underperforming and require some work.

SEO

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. If you are dealing with more than 100 pages of content, it is important to know what parts of your website need regular maintenance from a content relevance point of view, says Forbes.

eCommerce

Hubspot Marketing

NOVEMBER 26, 2024

Keeping up with features and algorithm updates. Our data shows that 16% of marketers are having trouble keeping up with new social media features and algorithm updates. That way, you can track how many clicks come from each page, and alter your strategy accordingly. The second is to choose the methods with the highest ROI.

Social Media Marketing

Backlinko

JULY 19, 2024

What Features Do You Need in a Ranking Tool? Choosing the right rank tracking tool for your website ensures you have all the features and data you need. Look for tools that offer these key features: Keyword tracking: Monitor your rankings for target keywords across multiple search engines. What’s the Best Rank Tracking Tool?

SEO

Hubspot Marketing

NOVEMBER 5, 2024

B2B conversion rate optimization (CRO) is a strategy to improve the number of desired actions on your website and landing pages. Once you understand their interests, you can filter out your product or service features your leads don’t care about and only focus on the things they do. I like the way Lynch puts it.

B2C

Marketing Insider Group

JULY 24, 2024

Measuring total visits, unique visitors, and page views helps gauge content performance. Focusing on average time on page, pages per session, and social interactions helps you create content that resonates with your audience. 1) Website Traffic Your website traffic is the number of visitors landing on your site.

Content Marketing

Buffer Marketing

JULY 22, 2024

💡 Schedule your Facebook posts and save time with Buffer : Plan, schedule, and analyze your posts to Facebook Pages and Groups with Buffer's Facebook scheduling and analytics tools. Any Page you create will be automatically given an ad account. At the bottom of that Page is an option to click Ads Manager.

Advertising

Backlinko

DECEMBER 6, 2024

Swim University Sales Funnel Experiment Matts BoFu strategy is that OTO page with the 50% discount on his flagship pool maintenance course. Preplys focus on keywords with commercial intent, such as online English teacher and Japanese tutor, contributed to 1M monthly visitors landing on programmatic service pages.

Customer Journey

Search Engine Land

SEPTEMBER 20, 2024

At our agency, we often find pages missing meta descriptions or using titles and descriptions that haven’t been well thought out or tested. How to optimize SEO metadata through PPC Identify the top three pages of organic traffic (or organic revenue). Landing page UX Landing page user experience is crucial for driving conversions.

SEO

Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. More blog posts by Josh Gallant What is a landing page funnel? A landing page funnel guides potential customers through your sales process. Updated on January 6, 2025.

User-Generated

Search Engine Land

OCTOBER 2, 2024

This article explores the various types of Amazon Ads, their features and how they can benefit different businesses. As we delve deeper into each ad type, we’ll explore their unique features, targeting options and best practices to help you navigate the diverse landscape of Amazon advertising. Product detail pages.

Advertisers

Buffer Marketing

OCTOBER 30, 2024

If you want to see the ads for a specific Facebook Page , you can also find them in the Meta ad library using their Facebook account. Go to their Facebook Page 2. Go to “Page Transparency” 4. You’ll find the option to see the ads from any page by clicking on “Go to Ad Library.”

Advertising

Hubspot Marketing

JANUARY 16, 2025

Landing pages. Product pages. Time on page. As a result, I'd pay more attention to metrics, like: Time on page. I once ran all my emails and web pages through this process and got a permanent 50% boost, Hormozi shared with his email subscribers. Options include: Social media posts. Email marketing.

Analytics

Backlinko

SEPTEMBER 6, 2024

To comply with GDPR, customize your GA4 settings or opt for an alternative analytics tool with built-in privacy features to avoid compliance issues. If the customization features aren’t user-friendly, you won’t be able to tailor them to your needs easily. Including traffic sources, visitor paths, and most visited pages.

Analytics

Buffer Marketing

JANUARY 8, 2025

Whether you use built-in features that enable crossposting between platforms (like you can between Meta platforms Facebook , Instagram , and Threads ) or a social media management tool like Buffer , you can create posts once and share them everywhere your audience hangs out. So something more refined might not land on TikTok.

Energy

Martech

NOVEMBER 6, 2024

How it helps you This update consolidates your webinar registration process within HubSpot, allowing you to use HubSpot landing pages and forms to manage sign-ups for Microsoft Teams webinars. These reminders can be scheduled for delivery before, on, or after the due date.

CRM

Search Engine Land

OCTOBER 8, 2024

Heatmaps provide a visual map of how users interact with your webpages, where they click most and how far they scroll down your page. We can see metrics like button clicks, average time on site and top-visited pages. The same can be done for devices, pages and countries based on Google Analytics segments. Processing.

Analytics

Search Engine Land

AUGUST 2, 2024

I am constantly second-guessing the comparisons I’m using, the dimensions I’m looking at, and the crazy filters I’m using to filter out specific pages and user types. One tried and true report I always look at in GA4 to assess the progress of my SEO campaigns is the Landing page report. GA4 is not a great reporting tool.”

SEO

Orbit Media Studios

OCTOBER 30, 2024

Generally, these keyphrases focus on search terms where users are actively looking to visit a website rather than getting answers directly from the search engine result page (SERP). Search results pages are filled with visual noise, distractions and offers. Those ‘SERP features’ have proliferated for 10+ years.

SEO

Search Engine Land

JULY 23, 2024

On-page SEO : Optimizing individual pages for better search presence, higher rankings and more relevant traffic (e.g., Off-page SEO: Activities outside the website that influence rankings (e.g., Bounce rate: The percentage of visitors who leave your site after viewing only one page. backlinks , social signals).

Digital Marketing

Backlinko

JANUARY 23, 2025

SERP features for travel-related searches are more diverse than ever. These new features reduce clicks on traditional blue links. As these features evolve, staying ahead of the curve is key. Its based on the link profiles of the top 10 ranking pages. It will list all existing pages. Just look at the 89.3

SEO

Backlinko

JANUARY 6, 2025

These chats reveal opportunities like: Problems customers can’t solve with existing products What their perfect product would look like, and missing features Unexpected details that could help you differentiate your product Conversations also build relationships. Every campaign got its own custom landing page and clear conversion path.

eCommerce

Buffer Marketing

APRIL 16, 2025

So in the interest of working smarter, not harder — whether you run a Facebook Page or Facebook Group — let me walk you through how you might be able to set up a similar process.  Select your Facebook Page or group. Navigate to the business page you manage. Craft your Facebook post. Schedule your post.

User-Generated

Backlinko

DECEMBER 19, 2024

Consider the following: Features: Which aspects of your competitors business are you looking to analyze? This will help you determine which features to look for. Serpstat Serpstat s competitor analysis tools help you find out who youre competing with in search engine results pages (SERPs). month) Guru ($249.95/month)

Price

Litmus

OCTOBER 17, 2024

Perhaps they’ve joined your list from a lead magnet on your website or a landing page from an ad running on your social media channels. They can take form in the following ways: Educational content: emails featuring blog posts, reports, guides, or videos that address customer pain points and provide valuable insights.

Email Marketing

Hubspot Marketing

SEPTEMBER 24, 2024

I’ve included my experience with them, why they’re great, their unique features and pricing, and who I think can benefit most from the tool. I could continue, but we’ll discuss the details of AI features in B2B marketing tools in the next section. One great feature of HubSpot is the many integrations. Okay, let’s get into it.

User-Generated

Backlinko

NOVEMBER 18, 2024

A good brief helps everyone—writers, editors, and strategists—stay on the same page. They aren’t popular enough to deserve their own page but still add value. Notes about the search engine results page (SERP): Observations about the search results for the primary keyword. Estimated word count: Suggested length for the content.

Whitepaper

Backlinko

DECEMBER 5, 2024

Like on this results page for “pet shop near me”: The top-ranking organic listing is Pet Supermarket. Click Advanced filters > SERP Features > Local pack > Apply. Encourage customers to share their experiences: You can then feature this user-generated content on your local pages.

Search Marketers

Backlinko

JULY 22, 2024

What pages do you need on your website to answer all of the questions that someone you’re trying to sell your product or service to is going to have?” It outlines the hierarchy of pages and how they connect. For example, a homepage, about us, contact, and products/services page. What topics do they cover?

SEO

Search Engine Land

AUGUST 29, 2024

For two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: Bidding techniques. TL;DR We ran 54 experiments over two years covering a range of features for a lead generation business. Keyword match types. Campaign setting adjustments. Ad copy changes.

eCommerce

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Ahrefs parent topic feature is useful to see different keywords in relation to one another, along with Googles People Also Ask (PAA) tool to gather ideas. Write on-page content. Analyze competitor content.

SEO

Backlinko

DECEMBER 23, 2024

The page targets over 1.7k Now this page ranks for 1,000 queries and gets over 13k clicks a month from Google. Here, GetApps software comparison page ranks organically in the top spot. If youre selling project management software with data import and export features, you could create a blog post or comparison page.

SEO

Hubspot Marketing

AUGUST 20, 2024

The State of AI in B2B Marketing Before we dive in, let’s get a quick lay of the AI land. For example, you can set up a chatbot to start a conversation with users when they visit particular pages on your website (e.g., those that signal high intent, like a pricing or demo page). Want to see for yourself? a button, form, etc.)

User-Generated

Backlinko

MARCH 26, 2025

Through keyword and landing page optimizationtactics youll master today. Ad Network Selection Where you choose to run your ads can impact your costs: Google Search Network: Your ads appear on Google search results pages and properties like Google Maps and Shopping. Your ad should highlight expert reviews or comparison features.

Price

Search Engine Land

JULY 22, 2024

Using tools like Google Ads’ Experiment feature, AB Tasty, etc. CRO is mainly about A/B testing, but most tests focus only on landing pages. While important, improving conversion rates involves more than just landing pages. In this scenario, your data tells you your audience converts using another page.

Price

SocialPilot

OCTOBER 14, 2024

Once your Google business listing is optimized and live, your business has a great chance of landing in Google’s Local Pack also known as the “3-Pack”. These listings appear right at the top of the search page, complete with a local map and a handy “More Places” link to explore additional businesses in the area.

Management

Customers.ai

DECEMBER 4, 2024

Instead of generic lead magnets, offer content upgrades tailored to the exact page your visitor is on. Sticky signup bars solve this by staying visible at the top or bottom of the page as visitors scroll. Canva’s blog posts often feature content upgrades like downloadable templates for users looking to elevate their designs.

CRM