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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

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This Month: International Women’s Day, Coke’s “Masterpiece” Campaign, and More!

TechWyse

Lastly, 81% of millennial women say that “social media” is the best way to communicate with brands. Marketing Content to Gen Z? They flash across our screens, promoting everything, from the latest gadgets and luxury makeup products to tantalizing fragrances and trendy clothes. What do you want to show?

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Trending Reels on Instagram: How to Find Them + 9 of the Best From 2024

Buffer Marketing

  Creator Megan Boni went viral after announcing she was looking for a man in finance (6”5, blue eyes, etc., Millennial vs. Gen Z This broad trend is great if you count Gen Zs and millennials among your target audience or customer base. The trend can be used in a host of ways.

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202 Awesome ChatGPT Prompts to Boost Productivity

Hootsuite

ChatGPT prompts can help you boost productivity and creativity , no matter what profession you are in. ChatGPT prompts for marketing Are you a marketer looking for ways to drive creativity and productivity? Try these awesome ChatGPT prompts: Generate five creative strategies for launching a new cocoa butter lotion product.

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How to Attract Customers with Buy Now, Pay Later Options

Neil Patel

For example, CMOs could have their marketing team test messaging on their product pages or add a program logo and a short description next to the add to cart button. For example, if a large portion of traffic drops off from the product description page, consider adding BNPL information near the search bar or on the category or product page.

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The Ultimate Guide to Instagram Influencer Marketing for Brands

Hubspot Marketing

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Instagram influencer marketing is a social media tactic in which brands collaborate with influencers to feature or review a sponsored product or service with their followers.

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5 New Social Media Platforms Marketers Should Watch in 2019

Hubspot Marketing

But, if your role specializes in social media, audience growth, or online engagement -- or if your company targets the early-adopters in Gen-Z or millennial age groups -- you'll still want to be on the lookout for platforms that could gain momentum later on. The platform was also used to broadcast the 2019 X Games in Aspen.

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