Remove Finance Remove Gen Z Remove Social Media Marketing
article thumbnail

The 2025 guide to (aesthetic) Pinterest marketing

Hootsuite

Pinterest marketing is a type of social media marketing where brands aim to build awareness and reach new audiences for their products or services on Pinterest. For instance, travel enthusiasts looking for tips might be intrigued by promoted Pins highlighting micro-financing options for their next adventure.”

Gen Z 120
article thumbnail

60 social media statistics marketers need to know in 2025

Hootsuite

23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24. 1 in 4 marketers rate YouTube as having the highest ROI Additionally, 27% of social media marketers also said YouTube has the best audience targeting tools. Source: Hootsuite Social Trends 2025 Report 59.

Gen Z 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Australian social media demographics to inform your strategy

Sprout Social

Per a 2024 Deloitte report , Australians predominantly use social media to browse feeds, watch videos and message with friends. The report also found that approximately one in five Australians creates social media content to generate income. YouTube: Australias demographics and usage Number of users: 20.80

Gen Z 66
article thumbnail

Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Gen X: six hours and five minutes.

Gen Z 56
article thumbnail

Australian TikTok statistics to inform your strategy in 2025

Sprout Social

Known and beloved for its compelling short-form video content, TikTok has become a social powerhouse in Australia. According to The 2025 Sprout Social Index , 39% of Australian social users turn to TikTok to keep up with trends in many areas, from finance to fashion, technology to travel.

Gen Z 65
article thumbnail

Meme Marketing – The Indepth Guide to Viral Brand Engagement

SocialPilot

Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. If your brand wants to stay relevant and culturally connected, meme marketing is the perfect solution. Understanding your audience is the foundation of any successful social media strategy. Aidan Brannigan 3.

Gen Z 52
article thumbnail

Social media for financial services: 5 tips to ace your marketing strategy

Sprout Social

Social media for financial services is often met with some hesitation. Compliance concerns, reputation risks and the general challenge of creating interesting finance content make many brands cautious. As a result, it can be hard to know how to tailor your digital marketing strategy accordingly.