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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Gen Z 145
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This Month: International Women’s Day, Coke’s “Masterpiece” Campaign, and More!

TechWyse

But if one thing is for sure, it’s that the marketing world wasn’t at a standstill. That being said, many interesting updates and campaigns took place, and we’re here to fill you in on all the details so that you don’t get left behind. If you want to appeal to Gen Z, you need to re-evaluate your company’s content marketing strategy.

Gen Z 52
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The Ultimate Guide to Instagram Influencer Marketing for Brands

Hubspot Marketing

Shoppable Commerce on Instagram Another reason to launch your influencer marketing strategy on Instagram is because of the e-commerce potential it offers. 80% of social media marketers say that customers now prefer to buy in-app. Instagram is saturated with millennials and Gen X, who have more disposable income than Gen Z.

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Brand partnerships: Epic crossovers every business needs

SmartBrief - Marketing

Last year, McDonald’s and Cactus Plant Flea Market, a streetwear brand that was founded by designer Cynthia Lu, partnered to launch a first-of-its-kind adult Happy Meal, which came with a regular-sized meal and a toy of McDonald’s characters stylized by Cactus Plant Flea Market. In retail, brand partnerships are a staple.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated. OK, so you’ve got a plan and places to be.

Promotion 142
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The 8 Best Social Media Marketing Companies of 2020

Neil Patel

What this means is, if you want to reach your target audience, social media is the place to do so. Plus, social media is a highly effective marketing channel. You’ll also witness astonishing passion and dedication to digital marketing, as the company truly lives up to its values. There are now 3.8 Utilizes Multiple Channels.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. In other words, if a restaurant in the area wants to attract this audience, their marketing strategy needs to extend beyond Google to include these platforms. Google Finance, Yahoo!

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