Remove Finance Remove Target Market Remove Thought Leadership
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Sales and Marketing Alignment: Thought Leadership with Christine Crandell

Adobe Experience Cloud Blog

Her thoughts on organization and how marketing can earn credibility and "go toe-to-toe" with sales leadership are definitely worth reading. How did you get into B2B marketing? I got into marketing quite by accident. After I graduated with my Masters in Finance I joined PriceWaterhouse’s consulting group.

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Rated I: For Strong Infographic Content

Adobe Experience Cloud Blog

So why aren’t all marketers leveraging the blockbuster power of infographics? Unless your target market hates visual content (we’re not judging!) Feeling hesitant can come from many places, but often it’s because of tight resources (staffing or finances). Content Marketing b2b B2C Consumer'

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7 Simple Steps for a Solid SEO Strategy

Adobe Experience Cloud Blog

You can’t do much without knowing what keywords your target market is using to find solutions to their problems that your company solves. The key here is to use your marketing spidey sense and create engaging content that is valuable to your target market. Be sure they grab your target market.

SEO 96
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Takeaways: LinkedIns user growth in Australia signals an opportunity for thought leadership and B2B marketing. Since 54% of Australian LinkedIn users are male, brands targeting male professionalsespecially in industries like finance, tech and engineeringcan tailor messaging to this demographic.

Gen Z 62
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Who Are B2B Creators and Why Do They Matter?

Marketing Insider Group

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions.

Transform 125
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What Is B2B Marketing?

Marketing Insider Group

Image Source: Finances Online Whether you’re sharing blog posts, videos or webinars, your assets act as a direct gateway to conversion. Without the use of data in your marketing strategy, you’re more likely to waste marketing dollars and lose loyal customers.

B2C 137
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How to Develop a Content Strategy (with Examples)

Marketing Insider Group

OPEN forum aims to be a hub of thought leadership that small business owners can utilize to grow their businesses. It features content around finances, marketing, management and other topics important to small business owners. shows exactly who their target audience is. That’s effective target marketing!