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PPR special edition: The best brands on social media in 2024

Sprout Social

Food & beverage brands making a splash where its least expected When you picture food and beverage marketing, usually mouth-watering professional images come to mind. Beyond Meats posts more closely resemble a stream of consciousness than a thorough marketing plan. Note: This method isnt reserved for Gen Z.

Gen Z 89
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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. This also rises to 32% among Gen Z.

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TikTok users have post-holiday shopping plans

Martech

Does your marketing plan include post-holiday sales? Food (58%) Apparel (55%) Tech or gaming (52%) Gaming. Furthermore: 60% of TikTok users who plan to shop for gaming after the holidays plan to purchase either mobile games (45%) and/or make in-game purchases (38%). Take advantage of post-holiday sales (50%).

Gen Z 123
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How to Effectively Use Memes in Your Content Marketing

Neil Patel

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. They’re not even thinking about retirement. Conclusion.

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How to Use Social Media for Small Business: 11 Simple Tips

Hootsuite

Take the time to create a social media plan right upfront. Here are some strategic social media tips from our guide to creating a social media marketing plan : Set social media goals and objectives. Imperfect Foods gained important audience insights with Pinterest’s interest targeting.

Food 145
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Instagram Reels vs. TikTok: which is the best short-form video platform?

Sprout Social

Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. While both platforms are popular among younger audiences, social media demographics point to how popular TikTok is with Gen Z and teenagers. Availability.

Gen Z 141
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Insider Intelligence) 61% of marketers consider AI a crucial component of their data strategy. DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. SEMrush) The U.S.