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Who cares if Gen Z significantly prefers user-generated content?

Search Engine Land

Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? Before I do, let me provide InMobi Insights with equal time.

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Influencer marketing trends across industries

Sprout Social

Our report shows only 35% of Gen Z consumers rank authenticity as a top trait they care about when it comes to influencers. While older generations, like Millennials, seek out influencers who align with their personal values, younger consumers are more discerning. Influencer marketing has transformed how we shop.

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36 Up-To-Date Ecommerce Statistics

Backlinko

Ecommerce has transformed the retail landscape. Food and beverages (non-alcoholic) 41.8% billion Food $370.7 Among Gen Z and millennials that’s as much as 53% and 47%, respectively ( Morning Consult ) Among US consumers, YouTube is a go-to social media platform to start their search when shopping online.

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. While some, like Instagram, are further along in this transformation, the rest are working hard to implement new features and tools that enable social shopping. So, how’s it going so far?

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Entity-oriented search: The evolution of information retrieval, explained

Search Engine Land

” Common phrases and contexts that signal a specific meaning (e.g., “apple pie” = food). Entity linking: The art of connection Next, your tireless workers must transform raw, unstructured information, such as the words on a page into linked knowledge. Links to subject-specific dictionaries for in-depth research.

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Generation Alpha Characteristics That Marketers Need to Know

Spiralytics

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Almost half of parents (43%) admit their children eat fast food weekly.

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20 Influencer Marketing Statistics To Fuel Your Marketing Game

SocialPilot

According to StrawPoll, the most popular hashtag on this platform is #foodporn, which is used by food enthusiasts and businesses to display their culinary prowess. This platform’s popularity exploded overnight and has specific demographics and reach – we are talking about its chokehold on Gen Z users.