Hubspot Marketing

SEPTEMBER 12, 2022

Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha.

Gen Z 116

Gen Z Millennials Fashion Manufacturing 116

Sprout Social

JULY 6, 2022

Consumer goods industry covers a large portfolio of products, including food and non-food categories, ranging from food and beverages to clothing and footwear and everything in between. Restaurant social media resources. The complete guide to social media for restaurants & bars.

Finance 101

Finance Education Food Social Media Marketing 101

Hootsuite

OCTOBER 25, 2021

Customers are already looking for you on social media. 44% of all internet users regularly look up brands on social media networks. All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. Step 1: Create a social media marketing strategy.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Digital Marketer

JULY 24, 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing?

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Many Chat

APRIL 18, 2022

Seeing businesses share their products and services on Instagram is nothing new. Since the social media platform was founded in 2010, 78% of marketers now use Instagram to increase brand awareness and position their businesses in front of potential customers. Instagram isn’t just a place to share photos of your day.

User-Generated 98

User-Generated Fashion Food eCommerce 98

Sprout Social

MAY 5, 2021

Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. Food for thought: a staggering 87% of sales and marketing leaders say that alignment between both teams is critical to business growth. Asking questions about products or reaching out via social media.

CRM 113

CRM Marketing Marketers Communications 113

Exposure Ninja

JULY 6, 2023

In today’s world, there’s more competition, more noise, more products…the list goes on. You need to consider what drives them, what they value and why they need your product or service. Understanding what’s great about your product, service or business will help you understand who your business should target.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Neil Patel

DECEMBER 21, 2022

Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. However, it’s essential to recognize that marketing isn’t a guessing game. Deep, ongoing market research is one of the best ways to truly understand your customers.

Customer 111

Customer Market Research Target Market User-Generated 111

Sprout Social

APRIL 13, 2022

The network’s popularity grew as the first visual-only social media platform. People shared images of their food, travels, outfits and events. This made Instagram a valuable visual marketing tool for brands and businesses alike. Restaurant social media resources. Tech social media resources.

Finance 120

Finance Food Education Social Media Marketing 120

Marketing Insider Group

FEBRUARY 5, 2024

Hosting Tribunal) Food blogs lead in popularity, with 42.8% RankIQ) 80% of online users engage with blogs and social media sites. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. UChicago) 57% of marketers likely draw incorrect conclusions by misinterpreting data.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Retail chatbots are AI-powered live chat agents who can answer customer questions, provide quick customer support, and upsell products online—24/7. Source: Fody Foods. billion USD.

Retail 97

Retail Customer eCommerce Shipping 97

Hootsuite

NOVEMBER 25, 2019

The use of social media in financial services organizations is no longer an option. The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. Simply creating a social profile is not enough.

Finance 144

Finance Food PR Management 144

Buffer Marketing

APRIL 18, 2024

Best use cases: the 3D hyper-surrealism design trend will be most suitable for food and beverage, music, and clothing brands. This 2024 trend will be a particularly good fit for the social media branding of creative agencies and studios, artisanal and craft businesses, and wellness and lifestyle brands, NGOs, food and beverage brands.

Gen Z 101

Gen Z Branding Transform Food 101

Hootsuite

JUNE 14, 2023

This might include: Sales Marketing Customer service Public relations Investor relations Tech support Product documentation While the tone might vary somewhat depending on the context, the overall language and voice should remain consistent at their core. Journal of Marketing Research, 34(3), 347–356. Source: Aaker, J.

Branding 104

Branding Food Entertainment Communications 104

Sprout Social

NOVEMBER 15, 2021

Note: The majority of these are free marketing resources but some paid options did make the cut. Social media marketing resources. Social media marketing is an enormous and ever-changing field. What to read first: Building your social media marketing strategy for 2022.

Copywriting 89

Copywriting Social Media Marketing CMO Analytics 89

Hootsuite

DECEMBER 4, 2019

You can also use Facebook Live or Twitter Live to host a preview event for upcoming products or to stage a live demonstration of your services. You could even let your employees advocate for your products or services during your social media campaigns. This is a great idea for launch events or press conferences.

Branding 145

Branding Finance User-Generated Food 145