Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research.

Transform 69

Transform Affiliate Marketing Shipping Education 69

Hubspot Marketing

SEPTEMBER 12, 2022

Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. However, there's a new generation that is expected to change the marketing landscape even more: Gen Alpha.

Gen Z 115

Gen Z Millennials Fashion Manufacturing 115

Hootsuite

OCTOBER 25, 2021

How can you take advantage of the latest social media boom of more people and more money to go around online? Here’s your roadmap to social success (for your business, anyway). Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Digital Marketer

JULY 24, 2023

As a dedicated digital marketer, you pour countless hours into gathering data, conducting market research, and fine-tuning your client’s marketing campaigns. In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Digital Marketer

APRIL 6, 2023

How do you identify your social media target audience? You can use market research, email survey campaigns , or website forms to find out your customers’ social media preferences. Your social media copy should include trustworthy, authentic, and expert facts and information.

User-Generated 73

User-Generated Entertainment Whitepaper CRM 73

Many Chat

APRIL 18, 2022

For a small business owner with limited resources, adding Instagram for business to your marketing strategy can quickly feel like another job to check off the list. While there is a significant time commitment with social media marketing, putting all of your eggs in one basket is never the most successful approach.

User-Generated 98

User-Generated Fashion Food eCommerce 98

Sprout Social

MAY 5, 2021

Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. Food for thought: a staggering 87% of sales and marketing leaders say that alignment between both teams is critical to business growth. The problem is that it’s easy for that ever-so-valuable data to get siloed.

CRM 116

CRM Marketing Marketers Communications 116

Exposure Ninja

JULY 6, 2023

Conduct market research Next, conduct market research by studying competitors and your industry. You can conduct surveys and interviews for a more hands-on approach, or you can take to social media and forums to see what your ideal customers are interested in and the comments they leave about your business or competitors.

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Sprout Social

APRIL 13, 2022

The network’s popularity grew as the first visual-only social media platform. People shared images of their food, travels, outfits and events. This made Instagram a valuable visual marketing tool for brands and businesses alike. Restaurant social media resources. Tech social media resources.

Finance 122

Finance Food Education Social Media Marketing 122

Neil Patel

DECEMBER 21, 2022

Market research shows that 44 percent of brands feel recommending products on past preferences is imperative, while just 11 percent of customers agree. However, it’s essential to recognize that marketing isn’t a guessing game. Deep, ongoing market research is one of the best ways to truly understand your customers.

Customer 111

Customer Market Research Target Market User-Generated 111

Marketing Insider Group

FEBRUARY 5, 2024

Hosting Tribunal) Food blogs lead in popularity, with 42.8% RankIQ) 80% of online users engage with blogs and social media sites. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Hootsuite

NOVEMBER 25, 2019

The use of social media in financial services organizations is no longer an option. The University of Massachusetts Dartmouth Center for Marketing Research found nearly all Fortune 500 financial services organizations have active social media profiles. Simply creating a social profile is not enough.

Finance 144

Finance Food PR Management 144

Hootsuite

APRIL 11, 2022

Fody Foods sells their specialty line of trigger-free products for people with digestive conditions and allergies. Without the overwhelm, Fody was able to improve their marketing with proactive communication strategies targeted to those with digestive conditions. Source: Fody Foods. Improve customer experience. Collect feedback.

Retail 97

Retail Customer eCommerce Shipping 97

Hootsuite

JUNE 14, 2023

Research your audience Before you can decide how you should speak to your audience, you need to know who your audience is. We’ve got a whole post on using social media for market research , but the short version is that you need to know what your audience thinks about you, your products, and the competition.

Branding 103

Branding Food Entertainment Communications 103

Sprout Social

NOVEMBER 15, 2021

Note: The majority of these are free marketing resources but some paid options did make the cut. Social media marketing resources. Social media marketing is an enormous and ever-changing field. What to read first: Building your social media marketing strategy for 2022.

Copywriting 89

Copywriting Social Media Marketing CMO Analytics 89

Hootsuite

DECEMBER 4, 2019

A brand that offers food for delivery could look at partnering with influencers who are busy professionals. A post shared by Whole Foods Market (@wholefoods) on Feb 17, 2019 at 3:24pm PST. When selecting an influencer for these posts, think about engagement as well as follower numbers. What are you stocking up on this week?

Branding 145

Branding Finance User-Generated Food 145