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Video Marketing 101: How to Build a Successful Strategy in 2025 (+ Examples & Pro Tips)

Buffer Marketing

As a creator or brand trying to get going with video marketing it can feel like everyone else has a ring light, a script, and a multi-camera setup — and you’re still figuring out where to start. It’s not a trend; video marketing is here to stay. How to create high-quality videos that perform well?

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10 Standout Social Media Marketing Examples From 2016

Sprout Social

What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. The loops gained millions of views and earned Lowe’s plenty of media coverage.

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How to Use the Boomerang App for Social Media Marketing Campaigns

Neil Patel

Video Content Is King. No matter how you feel about video, you can’t dispute how effective it is. Studies show 92% of marketers who use video marketing say it’s an essential part of their marketing strategy, and 83% of marketers say video marketing has helped them generate more leads.

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Story-driven marketing campaigns: Best of the MarTechBot

Martech

Canva or Adobe Spark: For creating visually appealing graphics and videos. Highlight their experiences and how our food has been part of their special moments (e.g., Video editing software (iMovie, Adobe Premiere): To create short videos featuring customer testimonials. Consideration stage Strategy. Tools needed.

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5 types of social media content that can accelerate business success

Sprout Social

No matter what your goals are for social, video can help you accomplish them. An overwhelming majority of video marketers say video has helped increase sales, traffic to their website and users’ understanding of their product or service, according to Wyzowl’s 2021 State of Video Marketing Survey.

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8 Ways that Video Marketing is a Game-Changer for Digital Marketers in 2023

Digital Marketer

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

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The 5 Types of Social Media and Pros & Cons of Each (Research)

Hubspot Marketing

Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content. With the growth of video marketing, many have begun to launch more advanced features like Facebook Stories and Twitter’s live streams.

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