Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Transform 120

Transform User-Generated Analytics Market Trends 120

Set Up

APRIL 23, 2024

This blog was written by Elaine Fowler , the Director of Market Strategy, Experience & Marketing at Sagepath Reply. In the fast-paced world of digital marketing, it might feel impossible to keep up. AI can enable marketers to gather a ton of data, analyze it in real-time, and derive actionable insights.

Marketing Automation Platform 59

Marketing Automation Platform Marketing Marketers Analytics 59

Search Engine Land

MARCH 11, 2024

These technologies empower businesses to analyze vast amounts of data, extract valuable insights and automate repetitive tasks with remarkable accuracy and speed. By automating repetitive tasks and providing intelligent insights, AI empowers content teams to focus on strategic initiatives and creative endeavors.

Management 116

Management User-Generated Analytics SEO 116

Martech

APRIL 26, 2024

Automating routine tasks and synthesizing complex data into actionable insights will change what’s possible in video production and game development. Automating routine tasks and synthesizing complex data into actionable insights will change what’s possible in video production and game development.

Transform 99

Transform Entertainment User-Generated Education 99

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

Marketing 118

Marketing Marketers Manufacturing Performance Marketing 118

Martech

DECEMBER 28, 2023

Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. Learn smart ways to implement email automation. The 3 Rs of marketing automation: Relevance, response and ROI by Stephanie Trovato. Here’s how it might change. Get MarTech!

Outbound Marketing 116

Outbound Marketing Transform Customer Journey Marketing 116

Rock Content

MARCH 18, 2024

2024 is a year of amazing content marketing technology. Artificial intelligence (AI) and automation have taken the world by storm and changed the way people’s workflows look from start to finish. AI and automation simplify data analysis, audience engagement, and content reach. And that’s not all. On top of that?

Content Marketing 96

Content Marketing Marketing Marketers Analytics 96

Martech

MARCH 26, 2024

This involves analyzing customer data, behaviors and preferences specific to each channel and tailoring marketing efforts accordingly to optimize results. Combining optichannel approaches with an omnichannel strategy can certainly enhance the efficiency and effectiveness of a company’s overall marketing efforts.

Customer Journey 107

Customer Journey Customer Analytics Marketing Strategy 107

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. In this article, we talk more about AI automation, how it benefits organizations and what its most common applications are in the business world. What is AI automation?

Marketing Strategy 104

Marketing Strategy Manufacturing PR Marketing 104

Customers.ai

APRIL 10, 2024

graphic] The good news is that while it might feel like chaos, we as marketers simply see these changes as new challenges we can overcome, new puzzles we need to figure out. They are forcing us to become better marketers! and what marketers value the most. and what marketers value the most. It’s YOUR data!

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. They’re eagerly adopting AI-enabled data for AI marketing to thrive and evolve in a data-driven and dynamic business environment. Enter AI analytics. What is AI analytics?

Analytics 113

Analytics Transform Key Performance Indicator CRM 113

Search Engine Land

AUGUST 30, 2023

These innovations are reshaping how businesses approach online marketing and redefining the boundaries of success in an increasingly competitive digital realm. This integration highlights the role of machine learning in driving advertising success while raising questions about the balance between automation and transparency.

Advertising 122

Advertising Advertisers Management Branding 122

Martech

DECEMBER 22, 2023

First up: Email Marketing. 3 ways email marketers should actually use AI by Brian McKenna. Explore the three key ways to integrate AI into email marketing for improved engagement and conversions. The email marketer’s guide to effective marketing automation by Ryan Phelan.

Copywriting 101

Copywriting Email Marketing eCommerce Customer Journey 101

Martech

JANUARY 30, 2024

With the ability to process vast amounts of data and drive automation at scale, AI empowers brands to deliver personalized, seamless CX journeys that foster loyalty and satisfaction. AI plays a pivotal role in streamlining customer journeys by automating processes, predicting user behavior and personalizing interactions.

Transform 137

Transform Customer Customer Journey User-Generated 137

Martech

APRIL 5, 2024

For example, it may lead to future budget reductions based on past platform usage. Insufficient usage of martech may also hinder the improvement of marketing processes. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g.,

Marketing 99

Marketing Marketers Communications New Technology 99

SocialPilot

APRIL 26, 2024

With the help of a social media scheduler, everything can be easily automated. Embed this post Posting at the Best Time (for every channel) Becomes Feasible Still, there are brands, SMBs, and marketers who do not know the importance of posting their content on the right channel at the right time.

User-Generated 92

User-Generated B2C Promotion Analytics 92

Marketing Insider Group

FEBRUARY 5, 2024

“Welcome to the world of GA4 , where the future of analytics is as promising as it is perplexing!” As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. It’s a goldmine for data-driven marketers, but only if you know where to dig.

Transform 102

Transform Analytics Education SEO 102

Search Engine Land

JANUARY 18, 2024

Get the daily newsletter search marketers rely on. AI will change your content strategy AI tools are changing the future of content creation – just how it will change the future of SEO remains to be seen. Automation has long been used to generate helpful content, such as sports scores, weather forecasts, and transcripts.

SEO 123

SEO User-Generated CMO Energy 123

Litmus

MARCH 11, 2024

As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Email marketing mistakes happen to the best of us! P.S. For real-life examples we’ve seen along the way, head to How To Recover From Email Marketing Mistakes (Second Edition). Your heart drops.

Email Marketing 108

Email Marketing Marketing Marketers Place 108

Hubspot Marketing

AUGUST 3, 2022

As a blend of robotics, machine learning, and artificial intelligence (AI), automation takes care of the mundane tasks we'd rather not spend time on, the work we don't want to mess up with human error, customer interactions that require instant responses – and so much more. So what does the future of automation look like?

CRM 121

CRM Retail Customer Journey Market Trends 121

Martech

JANUARY 5, 2024

It forces us to think about the potential in terms of actual processes right across the marketing function. “ — Eliezer Yudkowsky AI and the future of DAM Digital asset management , as a process, will remain near the core of the martech stack. Its potential is unlimited. This is both exciting and concerning.

Management 113

Management Transform User-Generated Brand Management 113

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy. Only 23.2%

Global Marketing 118

Global Marketing Customer Journey New Technology Customer 118

Hubspot Marketing

MAY 23, 2023

Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 How is AI driving marketing automation? billion in 2021. million by 2030.

Food 125

Food Marketing Marketers CRM 125

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. AI email marketing is the next frontier. In this blog post, we’ll explore what AI email marketing is, the benefits it offers, and some of the tools and technologies that make it possible. What is AI Email Marketing? These make your emails more deliverable.

Email Marketing 94

Email Marketing Marketing Marketers Transform 94

Martech

MARCH 21, 2024

As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. As a marketing leader or CMO, you’re looking to harness AI to generate tangible business outcomes and elevate customer experiences. Sales and marketing alignment.

Transform 109

Transform Analytics CMO CRM 109

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Email was the one action that preserved and grew revenue, saved jobs and helped stabilize the financial future. The list of changes marketers must cope with now isn’t getting shorter. Fast-forward to 2024.

Email Marketing 126

Email Marketing User-Generated Marketing Automation Platform Customer 126

Hubspot Marketing

FEBRUARY 28, 2023

Artificial intelligence is getting a lot of traction in the marketing world. According to Statista , 80% of industry experts integrate some form of AI into their online marketing activities. This article will explore the definition of AI, the different types of AI, and how AI can improve marketing processes. How does AI work?

Marketing 124

Marketing Marketers Marketing Strategy Customer 124

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. My personal thoughts and experiences as an industrial marketer and consultant. But I’m not just another marketing consultant.

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Search Engine Land

SEPTEMBER 12, 2023

Less manual operation and managing algorithms Automation has been transforming the world of PPC for a while. As automation and AI become more prevalent, PPC managers will spend less time on tasks like monitoring search queries and implementing negative keywords. Utilizing scaled automation and data reporting. Don’t be.

Management 137

Management Transform CRM SEO 137

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Email marketers can use AI to find the moment and intervals that will maximize users’ individual engagement.

Email Marketing 128

Email Marketing User-Generated Marketing Marketers 128

Martech

DECEMBER 18, 2023

Artificial intelligence is rapidly transforming marketing operations. Let’s explore the current marketing applications of AI in CRMs and how you can best position your teams to capitalize on this disruptive innovation. Almost one in five executives are using or testing out AI to improve their marketing processes this year.

CRM 121

CRM Transform User-Generated Marketing 121

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. We might have a decent operation for the 5% of in-market prospects.

Branding 85

Branding Whitepaper eBook Communications 85

Customers.ai

DECEMBER 18, 2023

For years, marketing and sales teams relied on IP data for everything from lead generation to ad targeting to analytics and contact enrichment. Reverse IP lookup is dead and it’s time for sales and marketing teams to evolve. See Who Is On Your Site Right Now! Turn anonymous visitors into genuine contacts.

User-Generated 114

User-Generated B2C Outbound Marketing Analytics 114

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing.

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Martech

FEBRUARY 1, 2024

Alyce will operate as Alyce by Sendoso in the immediate future. Corporate gifting platforms help marketers, sales teams and corporate human resources and administrative teams automate an age-old, manual process: Sending gifts and other direct (snail) mail messages to prospects, customers and employees. Why we care. Get MarTech!

Direct Mail 99

Direct Mail Customer Marketing Marketers 99

DirectMail2.0

APRIL 24, 2024

It’s easy to overlook the humble beginnings of marketing communication. Direct mail marketing, a cornerstone of modern advertising, has a rich history that stretches back thousands of years. These early forms of direct marketing served as a means for merchants to reach potential customers beyond their immediate vicinity.

Direct Mail 52

Direct Mail Transform Advertising Advertisers 52

Litmus

JANUARY 2, 2024

As we stand on the threshold of a new year, the ever-evolving landscape of email marketing beckons us with exciting possibilities. As email continues to grow and develop into its own medium that’s still one of the marketing channels with the highest return, specialization is essential. Want to get the most out of your email marketing?

Marketing Automation Platform 96

Marketing Automation Platform CRM Email Marketing Analytics 96