Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. of all internet traffic.

Digital Marketing 120

Digital Marketing Marketing Strategy Shoppers User-Generated 120

Hubspot Marketing

MARCH 5, 2021

While Gen Z users flooded TikTok, causing its astounding early growth , YouTube, the second largest website globally , will launch Shorts to more than 2 billion monthly active users. Similarly, if you target older generations, such as Gen X, your short-form content might get more engagement on YouTube than TikTok.

Gen Z 145

Gen Z User-Generated Marketers Marketing 145

Neil Patel

JANUARY 28, 2023

Video as a marketing medium is a powerful tool. So how can you use video to supercharge your marketing strategy? I use video marketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. source ) That’s a big audience for video content.

Marketing Strategy 88

Marketing Strategy Gen Z Marketers Marketing 88

Hubspot Marketing

SEPTEMBER 11, 2023

General Visual Content Stats Video Marketing Stats Emerging Visual Marketing Stats Infographic Stats Social Media Stats 52 Visual Content Marketing Statistics You Should Know General Visual Content Statistics Video is the most popular and effective media format.

Content Marketing 120

Content Marketing Gen Z Health Inbound Marketing 120

Hubspot Marketing

MAY 16, 2023

In fact, we found that businesses that leverage social media communities will see excellent results in the marketing strategy. According to our State of Social Media Survey , 90% of marketers say building an active online community is crucial to a successful social media strategy in 2023.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Analyze Your Results.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hubspot Marketing

JULY 15, 2020

In 2020, video outpaced blogging and infographics as the most common content marketing strategy. As users increasingly turn to video content for entertainment and education, most social media platforms have become more focused on expanding their visual and video capabilities. Video content is not exempt.

Gen Z 145

Gen Z Entertainment Advertisers Advertising 145

Rock Content

JANUARY 18, 2021

Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. Of course, it needs to make sense within a bigger strategy and connect to other material that wraps and make sense of all of it.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Calvyn Lee Blog

JANUARY 28, 2023

As you read through, we hope you’ll be inspired to experiment and create new and interesting content that resonates with your audience, leads to higher conversion rates, and propels your marketing strategy forward. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.

Market Trends 130

Market Trends Gen Z Marketers Marketing 130

Hubspot Marketing

JANUARY 5, 2021

A 2020 Wyzowl report found that viewers want to see more of this video style from brands. Educational videos are great added-value content because they help audiences in their day-to-day lives. Brands that make education a priority in their marketing strategy can improve lead generation and build stronger brand loyalty.

Gen Z 145

Gen Z User-Generated Real Estate Education 145

Hubspot Marketing

JUNE 11, 2021

Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while social media is ranked as the top marketing channel. Where are Consumers Watching Social Media Videos?

Gen Z 145

Gen Z User-Generated Entertainment Social Media Marketing 145

Hootsuite

JANUARY 12, 2022

BTS videos help establish your brand as authentic (a huge plus to tapping into the authenticity-driven Gen-Z) and help deepen consumer trust. Think of Shorts as the amuse-bouche of video marketing and use the format to whet the appetite of potential leads. Product updates or coming soon. Tease your audience.

Gen Z 145

Gen Z Entertainment User-Generated Video Marketing 145

Hubspot Marketing

NOVEMBER 5, 2019

With all the social media platforms and product marketing opportunities out there, it might be hard to drill down on which platforms are key to your product marketing strategy. Below, I'll give you a rundown of the opportunities each social network listed in the poll above offer when it comes to marketing physical products.

Shoppers 143

Shoppers Product Gen Z Promotion 143

OnPassive Marketing

MARCH 29, 2022

In simple terms, YouTube Shorts allows you to create short-form (up to one minute) vertical videos from the YouTube mobile app. Since the feature was recently introduced, there’s not much competition for the early adopters who use them as part of their video marketing strategy.

Gen Z 68

Gen Z Entertainment Video Marketing Analytics 68

Sprout Social

AUGUST 2, 2022

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. People are turning to the network for videos that can help them relax or feel comforted. Bridgerton, anyone?

Gen Z 145

Gen Z Promotion Shoppers Energy 145

Sprout Social

FEBRUARY 21, 2022

Video can boost campaign conversion rates by 34% , and 87% of video marketers say they see a positive return on investment for videos. If you have the budget for paid ads, stay competitive against Facebook’s organic reach and other brands’ paid content by turning your videos into ads. Share on Snapchat.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Hubspot Marketing

OCTOBER 24, 2022

Additionally, a good SEO strategy can help you demonstrate what your product is to people who haven't heard of your brand before. Let's say you work for a video editing company. While those are the top five goals shared by marketing leaders, I'd like to highlight an additional five for consideration.

Gen Z 104

Gen Z Millennials Transform Direct Mail 104

Lynton Web

JANUARY 29, 2024

The beginning of the year is the perfect time to assess how your marketing strategies performed the year prior. As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. AI will be big this year.

Market Trends 59

Market Trends Gen Z Millennials Marketers 59

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers must tailor their strategies to reach this emerging audience.

Gen Z 52

Gen Z Millennials Health Transform 52

Neil Patel

JANUARY 18, 2023

Marketers pointed to video as the number one format in their content strategy. Over 80 percent of marketers point to video as a significant source of increased traffic and sales. Video marketing can take several forms, and it’s not just limited to ads. Google ranks fifth. That’s right.

SEO 113

SEO Gen Z User-Generated Advertisers 113

Vertical Response

JUNE 23, 2024

Discovering this group guides your marketing strategies and saves you from futile spending. Without this clarity, your marketing efforts can scatter, reaching those who might not be interested in your offerings. This precise targeting prevents financial waste and boosts the effectiveness of your marketing strategy.

Gen Z 98

Gen Z Customer Acquisition Market Research Analytics 98

Hubspot Marketing

JULY 10, 2017

When you set out to create a video marketing strategy, one of the most crucial things to consider is what your target audience wants to watch -- current and prospective customers alike. When people think of “video marketing,” often, the first thing that comes to mind is YouTube. 3) You're using the wrong channel.

Gen Z 112

Gen Z Entertainment User-Generated Video Marketing 112

SocialPilot

APRIL 10, 2024

No wonder Youtube is the hotspot for video marketing. The video-centric platform is a perfect fit for marketers who want to showcase their products, demonstrate how they work, or tell a brand’s story. Speaking of video marketing, It’s time to discuss TikTok! With more than 2.6

Gen Z 105

Gen Z Social Media Marketing Analytics Video Marketing 105

Power Digital Marketing

DECEMBER 1, 2022

But it’s important for businesses to understand each platform before choosing where to invest their video marketing efforts and dollars. . The cliché exists for a reason: The most downloaded app in the world commands the attention of roughly half of Gen Z consumers. Ultimately, some brands might decide to use both.

Gen Z 52

Gen Z User-Generated Millennials B2C 52

Spiralytics

APRIL 23, 2023

With the goal of optimizing service operations, models for creating text, images, audio, and videos will become more essential to daily workflows in 2023. Influencer Marketing Will Continue to Rise Influencer marketing combines traditional and modern marketing strategies.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 110

Video Marketing Advertisers Advertising Entertainment 110

AWeber

JUNE 10, 2024

But if you want to stand out from the crowd, leveraging Instagram video marketing can bring you ahead of your competitors, as this content format is taking the world by storm. Now, it's the second most popular platform for video content after Facebook. Scroll down your Instagram feed, and you will see more videos than images.

Video Marketing 111

Video Marketing Gen Z User-Generated Marketers 111

Neil Patel

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. The app reaches 75 percent of Gen Z and millennials in the U.S. ,

Gen Z 145

Gen Z Millennials User-Generated Whitepaper 145

Sprout Social

AUGUST 7, 2020

Despite the perception that TikTok is a Gen Z playground, it’s culture of fast-paced information sharing is successful for decidedly non-Gen Z-driven brands and industries. How unexpected industries capitalize on TikTok culture, the right way. Take healthcare for example. It’s your job to stand out.

Gen Z 145

Gen Z User-Generated Education Health 145

Marketing Insider Group

DECEMBER 8, 2020

Use familiar language, optimize your email marketing layout, and give them an offer they can’t refuse. Ramp Up Your Video Marketing. Video marketing presents a promising opportunity to reach your target audience. Use this opportunity to show what sets you apart from the competitor.

User-Generated 111

User-Generated CRM Marketers Marketing 111

Search Engine Land

MAY 30, 2023

There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and Gen Z. YouTube is all about clickbait, pop culture and music videos. YouTube users are three times more likely to watch online video tutorials than read instructions, according to Google.

Branding 95

Branding Gen Z Transform Education 95

Backlinko

MAY 14, 2024

And inform your marketing strategies and product offerings. Google Analytics also helps with market research. And filled out details that would inform our small business marketing strategy. Gyubee also uses video marketing to showcase menu items. Helping to engage its target market.

PR 113

PR Customer loyalty User-Generated SEO 113

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.

Gen Z 120

Gen Z Law B2C Entertainment 120