SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” million users.

Gen Z 70

Gen Z Millennials User-Generated Advertising 70

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. But what is social media marketing? Why is it so important in today’s digital marketing scene, and what do brands need to know in 2024 to ensure their strategies resonate? TikTok is the place to be.

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. What is user-generated content? An example of user-generated content from Calvin Klein.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hubspot Marketing

OCTOBER 27, 2023

Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. HubSpot ) 41% of consumers have discovered a product on social media in the past three months, up 14% YoY. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Hubspot Marketing

SEPTEMBER 19, 2022

These days, it feels like everyone is on social media. As marketers, it's important to know your audience's favorite social channels. of users are over 50. to find out which social media channels are gaining steam — and which are falling behind. Social Media Channels Gaining Steam in 2022.

Gen Z 132

Gen Z Millennials Social Media Marketing User-Generated 132

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Success on social media starts with defining your target audience. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results.

Gen Z 137

Gen Z Millennials User-Generated Entertainment 137

Hootsuite

MARCH 11, 2020

Here are just a few key numbers to keep in mind for context: 675+ million users worldwide. 303 million monthly active users. 9% of US users visit the site multiple times a day. 12% of US users visit the site daily. 303 million monthly active users. 9% of US users visit the site multiple times a day.

Social Media Marketing 139

Social Media Marketing Gen Z User-Generated Education 139

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Hubspot Marketing

MARCH 20, 2023

To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs. What can marketers do? What can marketers do?

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. The writing above isn’t perfect.

Gen Z 123

Gen Z Millennials Marketing Marketers 123

Spiralytics

NOVEMBER 14, 2023

Success in the dynamic field of marketing hinges on understanding each generation’s unique characteristics and evolving needs as they gradually populate the market. As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape.

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

OCTOBER 11, 2023

The Early Years The early years of social media (1970s - 1990s) laid the foundational elements of the platforms we know today. 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. 1985 - America Online (AOL) is founded, and it lets users communicate online via email and messaging.

Gen Z 122

Gen Z User-Generated Transform Social Media Marketing 122

Buffer Marketing

APRIL 4, 2024

However, the B2B brands featured in this article prove that not only is it possible to strike that balance, but doing so can be a game-changer for your marketing strategy. of its US user base to be exact. With over 1 billion active monthly users, TikTok is where a significant portion of this demographic spends their time.

Gen Z 88

Gen Z User-Generated Entertainment Millennials 88

Businesses Grow

APRIL 17, 2023

This raised many grave security concerns, but there’s also a vital lesson here about the future of social media marketing and social listening platforms. The Rise of Discord The first lesson about the future of social listening is that this leak occurred on Discord … and it was undetected there.

Gen Z 87

Gen Z Social Media Marketing User-Generated Education 87

Hubspot Marketing

SEPTEMBER 11, 2023

But what about businesses — what do they think about social commerce? To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI.

Gen Z 110

Gen Z Inbound Marketing User-Generated Entertainment 110

Hootsuite

JULY 11, 2022

As far as social media platforms go, Snapchat is pretty casual. But that’s social networking. When it comes to marketing on the app, strategy is key. Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Hubspot Marketing

SEPTEMBER 26, 2022

According to HubSpot’s State of Consumer Trends Report , 24% of social media users have actively participated in an online community in the last three months. This post will delve into why consumers join online communities, the benefits they get from participating in them, and what this means for marketers.

Gen Z 105

Gen Z Customer loyalty User-Generated Communications 105

Girl Power Marketing

JUNE 27, 2022

Even at first glance, TikTok is a no-brainer for marketing, and brands are starting to notice. While the app does have a reputation as a social platform for younger generations—think Generation Z and even some older members of Generation Alpha—the truth is that TikTok appeals to people from all ages.

Gen Z 52

Gen Z Branding Millennials User-Generated 52

Girl Power Marketing

JUNE 27, 2022

Even at first glance, TikTok is a no-brainer for marketing, and brands are starting to notice. While the app does have a reputation as a social platform for younger generations—think Generation Z and even some older members of Generation Alpha—the truth is that TikTok appeals to people from all ages.

Gen Z 52

Gen Z Branding Millennials User-Generated 52

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

TechWyse

JUNE 26, 2023

But what about the marketing world? As we all know, there’s always something exciting going on in the digital space, whether that be a TikTok trend that pushes people to create viral content or a new and improved platform that revolutionizes marketing. This month was no exception.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Hubspot Marketing

OCTOBER 3, 2022

TikTok has 1 billion global daily active users. Of marketers that buy paid ads on social media, 65% purchase them on TikTok. Marketers say that TikTok is the second most effective platform for video content. Gen Z is discovering and buying products on social media more than any other generation.

Gen Z 131

Gen Z Advertising Advertisers User-Generated 131

Hubspot Marketing

JANUARY 31, 2023

But are these changes enough to cause users to jump ship? And if so, what does this mean for your social media marketing? What does it mean when a social media platform "dies?" Typically, it means falling behind in several key areas — namely, user growth, engagement, and relevancy. Is Instagram dying?

Gen Z 119

Gen Z Millennials User-Generated Shipping 119

Digital Marketer

JUNE 7, 2023

Social media has become an indispensable tool for businesses in today’s digital age. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. What is Ecommerce Social Media Marketing? Let’s get started!

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 84

Digital Marketing Gen Z Manufacturing Customer Journey 84

Martech

FEBRUARY 13, 2024

Traackr, the international influencer marketing platform, is partnering with Snap Inc. Generation Z demographic by the end of 2025. Snapchat has been in a close race with TikTok to secure the attention of that generation. to help brands build influencer relationships. Why we care. Specific aids to brands.

Gen Z 91

Gen Z User-Generated Influencer Marketing Branding 91

Hubspot Marketing

DECEMBER 5, 2019

Since it launched in 2005, Reddit has remained a mystery to many marketers. The user-influenced platform , which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks -- like Facebook or Instagram -- where brands naturally find their niche. General Stats.

Gen Z 134

Gen Z Millennials User-Generated Advertising 134

Hootsuite

JUNE 28, 2023

Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. I jest, but in reality, 54% of Gen Zers spend 4 or more hours a day on social media compared to only 28% of all American adults.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. That’s why businesses need to tune into social media for lead generation.

Gen Z 111

Gen Z User-Generated Social Media Marketing Millennials 111

Hubspot Marketing

APRIL 4, 2024

The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016.

Influencer Marketing 101

Influencer Marketing Branding Gen Z Marketing 101

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Gen Z 121

Gen Z Entertainment Transform User-Generated 121

Rock Content

MAY 10, 2024

In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing. Social media shopping is one of 2024’s hottest digital marketing trends for good reasons. Last year, 68 percent of consumers said they’d completed at least one purchase via a social shopping interface.

Shoppers 77

Shoppers Gen Z Digital Marketing User-Generated 77

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. In fact, the addictive video platform has carved out a whole new niche in the social selling market. put product links directly into their videos and bios so users can click and buy from an in-app browser.

eCommerce 93

eCommerce Gen Z User-Generated Retail 93

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. ad campaigns and creator marketing activations. Google knows this.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Buffer Marketing

JANUARY 22, 2024

Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn. Similarly, Lia Haberman , who writes the ICYMI newsletter , which chronicles the latest in marketing, shared a LinkedIn-focused prediction, except with a focus on brands.

Gen Z 114

Gen Z Entertainment Transform User-Generated 114

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82