Marketing Insider Group

SEPTEMBER 3, 2024

Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. population.

Gen Z

Set Up

SEPTEMBER 10, 2024

Once upon a time, we wrote a blog and made a video about Gen Z: Marketing Mysteries Uncovered for Generation Z. Well, they’re much older (and more influential) now…So let’s see what has changed and how marketers can continue to adapt to fit Gen Z’s needs and preferences. How should Brands react to Gen Z?

Gen Z

Sprout Social

NOVEMBER 4, 2024

This is especially true for younger consumers, as 57% of Gen Z will use social more for gift inspiration. Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts. This number goes up to 21% among Gen Z.

Gen Z

Martech

OCTOBER 31, 2024

Salesforce found that consumers are favorable toward AI along generational lines. Gen Z is the most receptive, while Boomers and Silent Generation-ers are the most cautious. Thirty-four percent of Gen Z consumers said they would share their personal information with an AI agent, 37% are neutral about it.

Gen Z

Sprout Social

OCTOBER 10, 2024

Gen X leads the way in Facebook usage, followed closely by Boomers and Millennials. That number climbs even higher for Gen Z. Those include: YouTube More than three-quarters (78%) of all social users have a YouTube profile, and that number soars even higher for Gen Z and Millennials.

Gen Z

Martech

APRIL 28, 2025

But this isn’t just about adopting new tools it’s about bridging generations to make a real impact. Picture a Baby Boomer engineer with 40+ years of experience teaming up with a Gen Z digital marketer who instinctively understands TikTok’s algorithm. The potential is enormous. But how do we get there?

Transform

Scoop.it!

JULY 18, 2024

For example, Gen Z and millennial demographics tend to prefer short-form content in the form of videos or social media posts. So, if your clothing brand decides to create a segment of Gen Z fashionistas, you might target them with a series of short, binge-able videos and eye-catching infographics.

Gen Z

Litmus

NOVEMBER 20, 2024

Less than 50% of Gen Z think they receive too many emails. Nearly 50% of respondents and 66% of Gen Z ranked them first. Generational differences are also clear with Gen Z showing stronger enthusiasm—nearly 50% place promotional emails at the top of their inbox preferences.

Gen Z

Sprout Social

JULY 23, 2024

“Our primary demographic are Millennials, so we look very heavily at Instagram and Pinterest. Analyzing impact: How Pinterest drives business results Pinterest research confirms its popularity is on the rise—especially with Gen Z.

Gen Z

Sprout Social

MAY 14, 2025

The report also found that approximately one in five Australians creates social media content to generate income. Gen Z most actively earns money from social media, with 40% of users in this demographic using it as an income source. However, the data reveals that Gen Z uses Instagram, YouTube and TikTok the most.

Gen Z

Buffer Marketing

JULY 23, 2025

Source But don’t mistake that for a Gen Z monopoly. So if you’re only creating content for Gen Z, you may be overlooking a high-intent, high-spending segment just outside that range. This split shows that while Gen Z and Millennials are still the dominant force, 1 in 3 users are older than 35.

Gen Z

Sprout Social

JUNE 26, 2025

Further, younger generations are the most impacted, with 90% of Gen Z and 84% of Millennials saying some of their purchases within this period were influenced by social. Similarly, this figure increases among younger users (76% of Gen Z and 74% of Millennials).

Influencer Marketing

Martech

NOVEMBER 8, 2024

The buying committee is becoming younger, with Millennials and Gen Z wielding significant decision-making and purchasing power. For conversions, Google recommends the tried-and-true power pairing of Performance Max and Search campaigns. TikTok We can’t ignore TikTok, one of the fastest-growing social platforms today.

Gen Z

Set Up

SEPTEMBER 3, 2024

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. Millennials (Gen Y) (1981 - 1996): Millennials were young when the internet and digital advancements began.

Gen Z

Duct Tape Marketing

MARCH 27, 2025

Build a Brand Gen Z Wants to Work (and Buy) From written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Len Silverman In this episode of the Duct Tape Marketing Podcast , I interviewed Len Silverman, a veteran marketer, former Learning Center owner, and author of Mesh: Aligning Your Personal Brand with Gen Z.

Gen Z

illumin

JUNE 6, 2025

Gen Z is shaping the ways brands approach Pride For Gen Z, support during Pride isn’t about rainbow logos—it’s about consistent, authentic action. Nearly 1 in 4 Gen Z adults in the U.S. identify as LGBTQ—more than double the rate of Millennials. This group places a high priority on inclusion.

Gen Z

Martech

MARCH 10, 2025

And, while it may seem old-school to many, to younger generations, it is anything but. “Well, 85% of Gen Z finds direct mail useful for capturing their interest,” Tudor said. “And 88% of millennials are excited to see any type of mail or package.

Direct Mail

Hubspot Marketing

JANUARY 31, 2025

Rather than targeting an older generation who adore its British roots, Jaguar plans to target cash-rich, time-poor millennials and Gen Z. To cope, Jaguar is repositioning as a 100k+ luxury EV brand to rival Porsche and Bentley. But will it work? Usually, the top of that list is Tropicana in 2009.

Gen Z

SmartBrief - Marketing

DECEMBER 18, 2024

Our analysis of additional syndicated data reveals that young Hispanics comprised of Generation Z and younger millennials are fully embracing social media for news and information.

Gen Z

Litmus

JUNE 12, 2025

Younger demographics are more likely to delete after briefly skimming the preview text — 26% of Millennials and 28% of Gen Z. Trust increased with younger generations like Millennials (38%) and Gen Z (38%). Nearly one-third (31%) delete emails within seconds based on subject lines. adult population.

Gen Z

Sprout Social

NOVEMBER 19, 2024

For example, Cadbury partnered with Xiensscran, a London-based food influencer with an audience of millennials and Gen Z. According to our 2024 Influencer Marketing Report , 35% of Gen Z consumers rank authenticity as a top trait they care about when following influencers.

Gen Z

Martech

JANUARY 22, 2025

94% lower cost per acquisition than traditional methods, confirming that Ben & Jerry’s reached its desired audience of Gen Z and millennials, who are known for their willingness to explore new flavors. The results were remarkable: 1.5x 26x greater return than Foodpanda’s typical audience ROAS.

Gen Z

Backlinko

OCTOBER 22, 2024

Known for its relatively low-priced apparel and wide variety, Shein became one of the most popular shopping destinations among Gen Z and millennial consumers across the world. Among US and UK Gen Z respondents, 30% reported shopping at Shein in the past 12 months.

Gen Z

Sprout Social

JUNE 24, 2025

Snapchat predominantly reaches Gen Z and younger millennials, including specifically 90% of 13- to 24-year-olds and 75% of 13- to 34-year-olds. Snapchat offers marketers direct access to Gen Z and millennials, two groups with a combined $5 trillion in spending power. 56% have shared an ad with someone.

Gen Z

SmartBrief - Marketing

SEPTEMBER 18, 2024

The formal mentorship seems to be a lost art and that’s a shame because I know when I spend time with our millennial and Generation Z staff, they appreciate different perspectives. One series “ GenZ Workplace Translations ,” which features many of our younger employees, has over 4 million views.

Gen Z

Vertical Response

JULY 7, 2024

Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. The platform is especially popular with users aged 12 to 17, making it a prime channel for brands targeting Gen Z. Influencer marketing is another area where Instagram shines.

Gen Z

Sprout Social

JUNE 25, 2025

According to Sprout’s Q2 2025 Pulse Survey , Gen Z now turns to social platforms more than search engines when looking for information. Consumers—especially Gen Z—aren’t learning about brands through traditional ads or blog posts. Plus, 76% of all users say social media has influenced a purchase in the last six months.

Gen Z

Sprout Social

JULY 3, 2025

YouTube: 8K Emily’s laid-back aesthetic and short-form fashion content resonate with both Gen Z and millennial audiences. Gen-Z Australian fashion influencers AJ Clementine (@ajclementine) Source: Instagram Instagram: 446.6K Antoinette Marie (@sydneyfashionblogger) Source: Instagram Instagram: 1M TikTok: 9.4K

Fashion

Hubspot Marketing

NOVEMBER 26, 2024

And with the majority of TikTok influencers being Gen Z , they‘ll understand how to ensure their content stands out, and increase a brand’s engagement figures.” Be spontaneous,” notes Melnikova. And when it comes to influencer marketing, Melnikova says: “Savvy brands will work with influencers to create content.

Social Media Marketing

Hootsuite

APRIL 9, 2025

Half of Facebook users are Millennials Just over half (51%) of Facebook users are Millennials, measured as people between the ages of 25 and 45. 23% of Facebook users are Gen Z A total of 23% of Facebook users are between ages 18 and 24. Comparatively, the United States has 193.8 million Facebook users. million users).

Gen Z

Search Engine Land

AUGUST 19, 2024

One piece of advice I give to brands that have been around for 8-15 years, succeeding through the COVID ecommerce boom, is that trying new creative can help reach different generations in different ways. Gen Z and Alpha consume content differently from Millennials and older generations.

Advertising

illumin

NOVEMBER 19, 2024

Gen Z are hard to please Younger generations are usually a key demographic for retailers. But in 2024 Gen Z is a difficult advertising target. The problem is that loyalty programs aren’t as big a draw for Gen Z customers. Shopping starts early for Gen Z Gen Z is a critical demographic for retailers.

Shoppers

Martech

FEBRUARY 11, 2025

With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search. Sales conversions driven by ChatGPT recommendations have skyrocketed by 436%, according to Digiday.

Gen Z

Sprout Social

DECEMBER 12, 2024

According to The 2024 Content Strategy Report , almost half of Gen X and Millennials use LinkedInyet, theres only one incredibly memorable cereal brand on the platform. The brand boasts 345 million followers on TikTok, YouTube and Instagram, the top platforms for Gen Z. Note: This method isnt reserved for Gen Z.

Gen Z

Hubspot Marketing

DECEMBER 10, 2024

Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials). People are also increasingly searching for content from their phones, with 57% of consumers reporting using their phones over any other device when looking up a question on a search engine (a number that rose to 80% for Gen Z).

SEO

Sprout Social

MARCH 27, 2025

TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video. Snapchats fast-paced, immersive and ephemeral content is a strong draw for younger audiencesparticularly Gen Z and Gen Alpha, who connect with the unique storytelling style.

Gen Z

Sprout Social

MAY 20, 2025

Gen Z and younger millennials are eschewing traditional financial advisors in favor of advice from social media. According to the Q2 2025 Sprout Pulse Survey, 71% of Gen Z and 68% of Millennials say social media has had a positive impact on their financial decisions.

Gen Z