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Post Performance Report: Healthcare organizations harnessing social media

Sprout Social

Gen Z and Millennials trust influencers even more than older generations, and some research suggests they trust them more than doctors. Over 70% of Gen Z and Millennial Americans didnt receive an annual physical exam in 2024, and another 52% of all Americans admitted turning to social for health advice.

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5 Things Marketers Need to Know About Gen Z

Contently B2C

“How do I talk to Gen Z?” ” An executive at a major pharmaceutical company recently asked this question of Amanda Gutterman, VP of growth at digital media company Dose, which operates Dose.com and OMG Facts. “Gen Z isn’t anti-corporate or anti-brand,” she said.

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Reddit statistics in 2025 and tactics to grow your brand

Sprout Social

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Users trust the authenticity of product reviews on Reddit: Since Reddit is a community-based platform, what users organically say about a product or business carries weight. As of the third quarter of 2024, 59.8%

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March Madness advertising: why brands are scoring big this season

illumin

Paramount and Warner Brothers Discovery saw increased spending among pharmaceutical, insurance, automotive, and banking companies as well. In contrast, investment in Los Angeles TV and movie production has declined, reflecting the reliability of sports events like March Madness in attracting consistent viewership and engagement.

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The B2B case for retention marketing: 7 key tactics

Martech

Millennials and Gen Z are rapidly entering the B2B buying group. Any dissatisfaction in product, service or overall experience creates an unbridgeable gap in retention efforts. So, the first step in crafting a retention plan is to ensure that the product is robust and competitive and all facets of product marketing are in place.

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36 Up-To-Date Ecommerce Statistics

Backlinko

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. important”> Product Category Share of US Digital Buyers (who made a purchase in the past month) Clothing 67.1% Beauty products 43.1% Pet products 35.7% Beauty products 43.1% Pet products 35.7%

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Transcript of Building Accountable Leadership to Transform Your Business

Duct Tape Marketing

I’m really curious to see, because you know the research just came out in the last few weeks from Bloomberg that says that next year, in fact, Gen Z, Generation Z, is actually going to outnumber millennials. Because to me, that generation actually should be called Generation L.