Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 116

Gen Z Millennials eCommerce Social Media Marketing 116

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Hubspot Marketing

SEPTEMBER 11, 2023

But what about businesses — what do they think about social commerce? To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI.

Gen Z 111

Gen Z Inbound Marketing User-Generated Entertainment 111

Hubspot Marketing

MAY 8, 2023

Another powerful earned media asset is content from your very own satisfied customers who might share their pleasant experiences on social media, review sites, or other channels. Also known as user-generated content , assets created by happy customers are a great way to promote your brand in an authentic and credible way.

Gen Z 125

Gen Z Millennials Marketing Marketers 125

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. If you’re tasked with starting a social media strategy for your company, you might be wondering which type of platforms you should be on. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

TechWyse

JUNE 26, 2023

From Meta’s Performance 5 framework to Twitter Blue, here’s what happened this month in marketing. Meta Shares New Tips to Maximize Ad Campaign Performance Source: Shutterstock Meta is frequently changing their ad systems to mitigate rising restrictions on user data.

Gen Z 40

Gen Z User-Generated Promotion Food 40

Digital Marketer

JUNE 7, 2023

So, grab your favorite snack, sit back, and get ready to unlock the potential of social media for your ecommerce business. What is Ecommerce Social Media Marketing? So, now that you know what ecommerce social media marketing is and the benefits it offers let’s look at how to use it.

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. In fact, the addictive video platform has carved out a whole new niche in the social selling market. put product links directly into their videos and bios so users can click and buy from an in-app browser.

eCommerce 93

eCommerce Gen Z User-Generated Retail 93

Hootsuite

JUNE 28, 2023

Dark social reaches new audiences Every day it seems there’s a new study talking about Gen Z scrolling social media behind their closed, sleeping eyelids. I jest, but in reality, 54% of Gen Zers spend 4 or more hours a day on social media compared to only 28% of all American adults.

Gen Z 120

Gen Z Analytics Social Media Marketing Law 120

Neil Patel

MARCH 22, 2021

With over 1 billion monthly active users , Instagram is one of the liveliest social media platforms in the world. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Instagram Live Rooms bring a fun new dimension to product marketing. The problem?

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Hubspot Marketing

MARCH 14, 2023

According to HubSpot research , 77% of social media marketers say their marketing specialty has been somewhat to very effective for their company this year. billion worldwide users , social media is a force to be reckoned with. That’s why businesses need to tune into social media for lead generation.

Gen Z 112

Gen Z User-Generated Social Media Marketing Millennials 112

Hubspot Marketing

OCTOBER 17, 2022

Believe it or not, TikTok users aren't opposed to ads — they just have high expectations for them. Promoted Music - DoorDash - Driver. The ad uses a Gen Z narrator to appeal to a similar demographic. Tiktok is quirky by nature, and marketers find success when they're willing to get creative and silly. Kung Fu Tea.

Gen Z 110

Gen Z Entertainment User-Generated Energy 110

Spiralytics

FEBRUARY 26, 2023

With over one billion active users , TikTok has become one of the most popular and prominent social media platforms today. TikTok’s success also paved the way for an online cultural reset that is now shaping a generation. You can also run TikTok ads to promote your services or products. million views.

Gen Z 104

Gen Z Affiliate Marketing User-Generated Shipping 104

Hootsuite

FEBRUARY 1, 2022

What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. The main difference is that promotions and tie-ins are live-streamed instead of distributed through pre-made videos or photos.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. ad campaigns and creator marketing activations. Google knows this.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Hubspot Marketing

FEBRUARY 16, 2023

When applied in the context of social media, it's the return on investment from your social media activities and expenses. One of the most popular ways to measure social media ROI is through paid advertising. However, it also shines when it comes to generating ROI from organic content.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Sachs Marketing Group

JANUARY 8, 2024

While organic social media marketing strategies still play an essential role in building brand awareness and loyalty, paid advertising offers a fast track to amplifying your voice, visibility, and audience growth. TikTok : Popular with Gen Z, it offers creative, short-form video content.

Advertising 96

Advertising Advertisers Gen Z Social Media Marketing 96

Spiralytics

APRIL 12, 2023

Here are some of the most popular social media platforms for viral marketing: Facebook Facebook is one of the biggest social media platforms in the world, boasting over 2.9 billion monthly active users as of 2023. It’s currently one of the most popular social networks in the world, with a projected 2.5

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Hubspot Marketing

OCTOBER 25, 2022

In reality, targeting a niche gives you a greater chance to be seen by a pool of engaged users. Since TikTok is popular with the Gen Z crowd — and they're in school for a good part of the day — the morning and early afternoon "dead zone" makes sense. The Duet feature lets you play your video next to another user's video.

Gen Z 89

Gen Z Fashion User-Generated Promotion 89

Hubspot Marketing

APRIL 4, 2024

What is Instagram influencer marketing? Why use influencer marketing on Instagram? How much does Instagram influencer marketing cost? How to Find the Right Instagram Influencers to Promote Your Brand How to Work With Instagram Influencers What is Instagram influencer marketing?

Influencer Marketing 103

Influencer Marketing Branding Gen Z Marketing 103

Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Save time and easily promote your brand with a professional design. Almost 3 billion users — 36.7% User-generated content can help you: Earn trust. of the global population! —

Gen Z 111

Gen Z User-Generated Transform Education 111

SocialPilot

JANUARY 15, 2024

A research by Hubspot shows that 17% of marketers include live videos on social media platforms as a part of their marketing strategy. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. Let’s get started.

Entertainment 128

Entertainment User-Generated Gen Z Transform 128

Buffer Marketing

DECEMBER 20, 2023

A pink billboard went viral on social media, along with a brand collaboration with Airbnb , and maybe most significantly, fans made thousands of memes combining Barbie with another blockbuster that shared its release date: Oppenheimer.  Movie generated $1.36 Did Gen-Z kill the concert? Bring him home today.

Gen Z 114

Gen Z 2023 Trends User-Generated Social Media Marketing 114

Martech

FEBRUARY 2, 2022

Denny’s began a Name, Image and Likeness (NIL) program featuring student athletes last fall, when it included football’s “often-forgotten” offensive linemen in the brand’s cross-collegiate All-Pancaker Team promotion. However, she will gain even more exposure through the Denny’s promotion. Innovating customer experience.

Gen Z 97

Gen Z Customer Millennials Law 97

Sprout Social

FEBRUARY 5, 2024

She also points to a shift in mentality from new generations that are coming into the organizations now. Younger generations will push the needle and challenge perspectives because they have expectations of the world and organizations. “As For example, users can search by skin tone, hair pattern and body type.

Gen Z 107

Gen Z User-Generated Branding Education 107

Hootsuite

JANUARY 12, 2022

Just under 40% of businesses are already using short-form video to promote their product or service. Promote your regular channel. Use YouTube Shorts to promote and grow your regular channel. Level up your user-generated content. Stay ahead of the social media game with Hootsuite. So, get creating!

Gen Z 136

Gen Z Entertainment User-Generated Video Marketing 136

Buffer Marketing

FEBRUARY 21, 2023

Now, in 2023, we have 80,000 followers across our social networks and 5,800 in our closed communities. Here are some of the surprisingly easy and affordable DIY strategies that my team and I used to get there, and the lessons learned that can help any business owner generate their own buzz.

Gen Z 97

Gen Z Branding PR Marketing 97

Digital Marketer

MAY 4, 2023

Customer journey optimization works to raise overall customer satisfaction (CSAT) and promotes growth in your business. This encompasses all available touchpoints, including digital advertising , content and social media marketing. What is customer journey optimization?

Customer 79

Customer Customer Journey Gen Z Affiliate Marketing 79

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. There are 2 types of flair: User flair. What is Reddit?

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Sprout Social

NOVEMBER 11, 2021

The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. We heard many of our customers’ challenges around integrating with social media management tools and took notes. Q: How do you currently manage incoming leads from social media?

Management 118

Management Gen Z CRM Shipping 118

Hootsuite

JULY 4, 2022

You can also find a ton of data about TikTok users in Hootsuite’s Digital Report series. While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. Case in point: American TikTok users aged 35 to 54 have more than tripled year over year.

Gen Z 105

Gen Z User-Generated Finance Customer loyalty 105

Hubspot Marketing

MAY 9, 2022

In April, BeReal – a social media app that hosts many Gen Z users, saw 315% YoY daily download growth. Meanwhile, another popular Gen Z app called Poparazzi is seeing 96,100 downloads per month (just from the Apple App Store.). 3 Newer Social Media Platforms With Large Gen Z Audiences.

Gen Z 98

Gen Z User-Generated Millennials Marketing 98

Martech

FEBRUARY 1, 2024

The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. Mention Vine to a Gen Z colleague and see what happens. It takes a discerning marketer to know where their brand should invest time and resources. Generate custom, branded visuals.

Social Media Marketing 137

Social Media Marketing Gen Z User-Generated Marketing 137

Dana Nicole

FEBRUARY 1, 2021

“ It almost reminded me of Instagram’s early days–back when we posted grainy brunch photos with that horrible Kelvin filter–and the older generations couldn’t fathom why anybody would want to see photos of our food. TikTok is a video platform where users can record videos up to 60 seconds in length.

Gen Z 52

Gen Z Millennials User-Generated Transform 52

Hubspot Marketing

NOVEMBER 5, 2019

In 2018, 40% of people used social media channels for aspects of product research. With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. billion daily active users and has been around since the early 2000s.

Shoppers 126

Shoppers Product Gen Z Promotion 126