Remove Gen Z Remove Real Estate Remove User-Generated
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Social media marketing: Strategy template and tips for 2025

Hootsuite

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. It’s time to learn.

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23 Social Media Content Types to Break the Boring Content Cycle

SocialPilot

Brands use carousels to break down complex ideas, showcase product benefits, or guide users through processes. End with a CTA: Invite users to comment, visit a link, or save the post. Tip: Use tools like Canva’s Magic Design or Visme to quickly generate carousel layouts with professional polish, even if you’re not a designer.

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Selling on Instagram: Everything you need to know

Sprout Social

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Below we’ve highlighted real-world examples of selling on Instagram and why they work. According to Instagram themselves, a staggering 60% of users rely on the platform to find products.

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3 Short-Form Video Trends Online Marketers Should Watch in 2021

Hubspot Marketing

More User-Generated Content (UGC). Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content. This is a great example of how you can leverage user-generated content in your strategy. Short-Form Video Trends to Look Out For. Image Source.

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How to Create Highly Clickable Facebook Messenger Ads (Plus Examples)

Hootsuite

More than one billion people use Messenger every month, including the 78% of smartphone users who are sending messages. Meanwhile, businesses exchange more than 20 billion messages monthly with Messenger users. And yet for Gen Z, that’s still not enough: 60% of that age group wish they could message more businesses.

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Social media for financial services: 5 tips to ace your marketing strategy

Sprout Social

According to a 2024 RFI Global report , over a third (35%) of American Gen Z and 21% of millennial respondents said they searched for information on specific banking products using social media. A 2024 FIS study found that less than 25% of Gen Z and Millennial respondents are learning from their financial institutions.

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12 Content Marketing Trends to Keep an Eye in 2021

Rock Content

As you can see, in addition to providing their data, users can check consumer reviews, discover brand information and, of course, schedule their service in a fast and practical way. All of this generates a feeling of greater comfort and security in the individual, which increases the potential for conversion. Visual Content.