Martech
FEBRUARY 16, 2023
We asked Annamarie Andrews, VP for global marketing at Cielo , an international talent acquisition partner, to walk us through two programmatic B2B ad campaigns — how they did it and what they learned along the way. Knowing this informed their pricing strategy for ad buying. “If outsourcing,” Andrews says.
Content Marketing Institute
AUGUST 17, 2018
If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced. The thoughtful strategy, careful coordination, and smart repurposing behind this work earned Bertrand Cerisier, who led the initiative, a Content Marketer of the Year nomination. Does your futuristic workspace include printers?
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Econsultancy
DECEMBER 3, 2021
54% of online shoppers in the UK have become more price-sensitive towards fashion purchases since the start of the pandemic. As a result, fifty-four percent of UK-based online shoppers have become more price-sensitive towards fashion purchases since the start of the pandemic, new data from antuit.ai
Vertical Response
MARCH 22, 2024
Remember, marketing your brand is not a one-time event but a continuous process that requires consistent effort and adaptation. Transformative Online Business Models to Consider As we delve deeper into the world of online businesses, let’s explore some transformative business models. Success stories abound in this space.
Use Insider
DECEMBER 13, 2023
By inputting parameters and objectives, AI can propose innovative concepts and strategies that marketers may not have considered that will resonate with their target audience. It can assist with language translation and localization: For marketers operating in global markets, generative AI can assist in language translation and localization.
Econsultancy
MARCH 4, 2022
After an unprecedented spike in pet ownership over the last 18 months, Shopiago has seen a 162% increase in the price of second-hand pet supplies being sold via its platform between February and August 2021. Also, how the acceleration in digital transformation by companies is widening the gap between leaders & laggards and more.
Rock Content
DECEMBER 21, 2020
Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. With global marketing strategies, it is possible to transform this idea into concrete actions that impact contact points with consumers (price, product, place, and promotion).
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