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5 Best Rank Tracking Tools for SEO Monitoring

Backlinko

Rank tracking tools let you monitor your SEO performance over time. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results. So you can find the right solution to improve your website’s SEO. This makes it easier to digest complex SEO data.

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4 Best SEO Reporting Tools (Free & Paid Options)

Backlinko

SEO reporting transforms raw data into actionable decisions. Google Looker Studio is a free tool that helps you create SEO dashboards that are visually appealing and customizable. This lets you pull all your SEO, PPC, and marketing data into one clean, interactive dashboard. Then struggling to make it look presentable.

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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

Many SEOs believed it was a partial rollback of the controversial Helpful Content Update – a potential mea culpa from Google. This case study dives into how the update impacted our client’s site, the key metrics affected and the strategies we’re implementing to recover lost visibility and boost SEO performance.

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16 Questions to Ask An SEO Agency [And Our Answers]

Sachs Marketing Group

Before partnering with an SEO agency, asking pertinent questions is pivotal. Choosing the right SEO agency is crucial and can significantly impact your business’s online presence. In this article, I’m sharing a list of questions to ask an SEO agency you’re considering hiring (as well as our answers).

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What is Lifecycle Marketing? A Deep Dive for Marketing Managers

Litmus

SEO and PPC: Increases visibility and attracts high-quality leads. Drew Price, Co-Founder, JRNY PPL Here’s how to strategically use email marketing across key stages: Awareness campaigns: Start with a welcome series to introduce your brand and share valuable resources like guides or checklists.

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What is a KPI? How To Choose the Best KPIs for Your Business

Hubspot Marketing

Reviewing performance through key performance indicators (KPIs), tells your team when you've met the mark or fallen short. Types of Key Performance Indicators. These KPIs usually track the overall health and performance of the organization. Types of Key Performance Indicators.

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How Generative AI Tools Like ChatGPT Are Transforming Digital Marketing

Calvyn Lee Blog

Set Goals and Optimize Campaigns Through Testing Essential to digital marketing success is an iterative test-and-learn approach: Set clear goals and key performance indicators (KPIs) Measure analytics to monitor performance Test content, offers, creatives, etc. This guides budget allocation decisions.

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