Remove Health Remove Performance Marketing Remove Price
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CFOs want hard numbers, not brand vibes

Martech

Marketing leaders are under growing pressure from CFOs to provide clear, data-driven proof of branding’s business impact, and this demand is only increasing. In 2025, 55% of marketers prioritize performance marketing, compared to 22% focusing on brand. The incremental revenue attributable to brand strength.

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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

steel prices to increase by about 30%, which led to higher prices for cars, appliances and other steel-made equipment. Steel-using firms trimmed discretionary spending, cutting marketing and hiring in particular. Automakers did increase ad spending with incentives designed to spur demand, not as a sign of health.

Retail 120
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Why focus is the way forward for high-performing marketing organizations

Martech

For creative marketing firms: A well-defined criteria for targeting ideal clients. Stronger pricing power. A broader — not narrower — geographical market from clients seeking your expertise. Example Common Good’s why is to make health and happiness accessible to anyone, so they fight for the brands that share this purpose.

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Are You Maximizing Your Business Potential? The Power Circuit™ Scorecard Holds the Answer

Power Digital Marketing

More than just a dashboard, it’s your business’s health check—diagnosing strengths, exposing blind spots, and paving the way for scalable growth. Product – Evaluating product-market fit and pricing strategies. Channel – Aligning marketing investments with channel performance. Precision is in.

Fashion 52
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8 top business intelligence tools to help you make more informed decisions

Sprout Social

Beyond assessing your company data, business intelligence tools are likewise capable of identifying trends and opportunities related to marketing and sales. What are your top-performing marketing channels and best-selling products? Affordable pricing and quick setup are also two major points in the platform’s favor.

eCommerce 136
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How marketers on Amazon can still launch and grow brands

Martech

As Heyday recently announced, they are also focusing their strategy on brands in key categories, including health and beauty, home appliances and sports and outdoor brands.They’ll partner with new brands to get them off and running on Amazon. Using this data, marketers can improve their performance and rise through the ranks on Amazon.

Branding 114
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Social media management services: 9 agencies your brand should check out

Sprout Social

On a broader scale, they connect you to an unparalleled level of expertise that can extend beyond social—23% and 13% of agencies in our agency pricing and packaging of social media report offered SEO and PR services, respectively. In their own words: Full Blast Creative is an award-winning, Canadian, full-service marketing agency.