Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse
Buffer Marketing
AUGUST 16, 2023
So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. For starters, you can do your research or hire dedicated business development managers to help prospect in target markets. But I soon realized that was a mistake.
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