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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. For starters, you can do your research or hire dedicated business development managers to help prospect in target markets. But I soon realized that was a mistake.

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Scaling Success: The 6 Strategies I Used to Transform My PR Agency into a Seven-Figure Powerhouse

Buffer Marketing

So, instead of trying to cater to every Tom, Dick, and Harry, I identified a specific target market where I could excel and establish my expertise clearly. For starters, you can do your research or hire dedicated business development managers to help prospect in target markets. But I soon realized that was a mistake.

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How Artificial Intelligence is Changing Influencer Marketing

SocialPilot

With AI at their disposal, marketers can overcome these bottlenecks and refocus their efforts to achieve the primary objectives. In this blog, we’ll get into the crux of how AI is reshaping the influencer marketing landscape and discover which AI tools are the helping hand in this transformation.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

According to a report from McKinsey , 14% of business leaders regularly use generative AI in their marketing and sales activities. Also, 88% of marketers believe they must use automation and AI to meet their customers’ expectations and stay competitive. But how exactly are marketers using AI?

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Opinionated Content Marketing: Why You Should It?

Marketing Insider Group

When your opinions result in better health, more happiness or bigger profits for your customers, you transform them into a hero — and earn their loyalty for years to come. I have shared some strong opinions in a few rants here on what is marketing? And one more thing: a keen ability to read his target customers.

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How to Target Generation X Through Paid Ads

Neil Patel

Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? Missteps to avoid? Create Ads That Appeal Specifically to Generation X.

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The role of AI in creating a more human customer experience

Sprout Social

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. It is used to optimize sales, plan logistics and supply chain, or boost brand promotions for maximum impact.

Customer 101